{"id":20896,"date":"2022-09-22T06:45:06","date_gmt":"2022-09-22T06:45:06","guid":{"rendered":"https:\/\/getanewsletter.com\/?page_id=20896"},"modified":"2024-05-17T09:20:27","modified_gmt":"2024-05-17T09:20:27","slug":"optimize-email-marketing","status":"publish","type":"page","link":"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/optimize-email-marketing\/","title":{"rendered":"Guide part 8: How to optimize your email marketing for better results"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20896\" class=\"elementor elementor-20896 elementor-20883\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7e17b e-flex e-con-boxed e-con e-parent\" data-id=\"3b7e17b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b25364d e-con-full e-flex e-con e-child\" data-id=\"b25364d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c03478 ignore elementor-widget elementor-widget-heading\" data-id=\"4c03478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa47b60 elementor-widget elementor-widget-heading\" data-id=\"fa47b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimize email marketing campaigns<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545861c elementor-widget elementor-widget-text-editor\" data-id=\"545861c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Find out how to optimize your email marketing campaigns for better and more profitable results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fc3986 e-con-full e-flex e-con e-child\" data-id=\"9fc3986\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b686fc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2b686fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ea746 elementor-widget elementor-widget-text-editor\" data-id=\"80ea746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWritten by: Sebastian Brissman\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cacf38c elementor-widget elementor-widget-spacer\" data-id=\"cacf38c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf50830 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cf50830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2536f84 elementor-widget elementor-widget-text-editor\" data-id=\"2536f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t17 May 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921fa6f elementor-widget elementor-widget-spacer\" data-id=\"921fa6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9676d84 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9676d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d197ab elementor-widget elementor-widget-text-editor\" data-id=\"5d197ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReading time: 13 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a81b166 e-flex e-con-boxed e-con e-parent\" data-id=\"a81b166\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9aae217 e-con-full e-flex e-con e-child\" data-id=\"9aae217\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03401c6 elementor-widget elementor-widget-image\" data-id=\"03401c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns.png\" class=\"attachment-full size-full wp-image-24548\" alt=\"How to optimize your email marketing campaigns\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c957654 e-flex e-con-boxed e-con e-parent\" data-id=\"c957654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-955bbc6 e-con-full e-flex e-con e-child\" data-id=\"955bbc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e18466 elementor-widget elementor-widget-text-editor\" data-id=\"6e18466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Whether you are just starting out or have been working with email marketing for a long time, you should take the follow-up of your campaigns seriously.\u00a0It shows you how your email campaigns are performing, how they are perceived by recipients, and what you need to improve.<\/strong><\/p><p><span data-preserver-spaces=\"true\">Before\u00a0<\/span><span data-preserver-spaces=\"true\">you invest<\/span><span data-preserver-spaces=\"true\">\u00a0time in monitoring and optimizing your email marketing, you should\u00a0<\/span><span data-preserver-spaces=\"true\">first<\/span><span data-preserver-spaces=\"true\">\u00a0establish a regularity for your emails.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Once you&#8217;ve found the routine, you can think about\u00a0<\/span><span data-preserver-spaces=\"true\">how you can improve<\/span><span data-preserver-spaces=\"true\">\u00a0your email marketing and\u00a0<\/span><span data-preserver-spaces=\"true\">get<\/span><span data-preserver-spaces=\"true\">\u00a0better results from your email campaigns.<\/span><\/p><p><span data-preserver-spaces=\"true\">So, how should I optimize my email marketing? Let&#8217;s\u00a0<\/span><span data-preserver-spaces=\"true\">have a<\/span><span data-preserver-spaces=\"true\">\u00a0look at how you can measure the impact of your email campaigns, what metrics you can use, and how you can improve them with practical tips.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1607c7d elementor-widget elementor-widget-table-of-contents\" data-id=\"1607c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1607c7d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aef5c8f e-flex e-con-boxed e-con e-parent\" data-id=\"aef5c8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-290d868 e-con-full e-flex e-con e-child\" data-id=\"290d868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4c027 elementor-widget elementor-widget-text-editor\" data-id=\"bd4c027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 1<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3b1c5 elementor-widget elementor-widget-heading\" data-id=\"bd3b1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is email marketing optimization?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ec2547 e-flex e-con-boxed e-con e-parent\" data-id=\"9ec2547\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd9e80f e-con-full e-flex e-con e-child\" data-id=\"fd9e80f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56dabc6 elementor-widget elementor-widget-text-editor\" data-id=\"56dabc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">If your emails don&#8217;t reach the right\u00a0<\/span><span data-preserver-spaces=\"true\">people,<\/span><span data-preserver-spaces=\"true\">\u00a0at the right time, they won&#8217;t be as effective as they could be.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0is where optimization comes into play.<\/span><\/p><p><span data-preserver-spaces=\"true\">Optimizing <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/introduction-to-email-marketing\/\">email marketing<\/a> means making some\u00a0<\/span><span data-preserver-spaces=\"true\">kind of<\/span><span data-preserver-spaces=\"true\">\u00a0improvement to help you achieve your specific goals with your email campaigns and thus also achieve better results. Since email marketing provides an average ROI of $36 for every $1 invested (<a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\">3,600%<\/a>) and does not require any\u00a0<\/span><span data-preserver-spaces=\"true\">major<\/span><span data-preserver-spaces=\"true\">\u00a0costs, it is a marketing channel that all companies, large and small, should use and continuously work with.<\/span><\/p><p><span data-preserver-spaces=\"true\">With the help of optimization, you as a business can learn from your previous email campaigns and make changes to improve your performance and more easily reach your specific goals, whether the purpose is to increase sales, strengthen brand awareness, and build customer loyalty.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83d56a elementor-widget elementor-widget-heading\" data-id=\"f83d56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metrics for email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1351a elementor-widget elementor-widget-text-editor\" data-id=\"7f1351a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">To\u00a0<\/span><span data-preserver-spaces=\"true\">be able to<\/span><span data-preserver-spaces=\"true\">\u00a0compare your email campaigns and see the impact of your changes, you need to have metrics. Below are a few\u00a0<\/span><span data-preserver-spaces=\"true\">common<\/span><span data-preserver-spaces=\"true\">\u00a0email marketing metrics, and which one(s) you should use depends entirely on your specific situation.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you are\u00a0<\/span><span data-preserver-spaces=\"true\">making changes to<\/span><span data-preserver-spaces=\"true\">\u00a0your email subject lines because you want more people to open your emails, it is probably the open rate you want to measure. If you\u00a0<\/span><span data-preserver-spaces=\"true\">make changes to<\/span><span data-preserver-spaces=\"true\">\u00a0your call-to-actions because you want to get more people to click through to your website, it&#8217;s the click-through rate you want to measure.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">If you are not getting conversions but still getting traffic to your website from your email campaigns, it may be a sign that you need to improve the content of the page you send your subscribers to and then measure the conversion rate from email.<\/span><\/p><p><span data-preserver-spaces=\"true\">As you can see, it all depends on what you are trying to achieve with your improvements. It&#8217;s first about identifying what you want to improve and then using a metric that aligns with what you&#8217;re trying to optimize.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6659e6 elementor-widget elementor-widget-heading\" data-id=\"b6659e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Open rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1484bbb elementor-widget elementor-widget-text-editor\" data-id=\"1484bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The open rate\u00a0<\/span><span data-preserver-spaces=\"true\">is a measure of<\/span><span data-preserver-spaces=\"true\">\u00a0how many people open your emails and is one of the most common ways to measure the impact and interest of your emails.<\/span><\/p><p><span data-preserver-spaces=\"true\">A\u00a0<\/span><span data-preserver-spaces=\"true\">good<\/span><span data-preserver-spaces=\"true\">\u00a0open rate is between 17-28% but differs between industries and other factors, such as whether it&#8217;s B2B or B2C. It&#8217;s best to research your particular industry\u00a0<\/span><span data-preserver-spaces=\"true\">so<\/span><span data-preserver-spaces=\"true\">\u00a0you have something to aim for.<\/span><\/p><p><span data-preserver-spaces=\"true\">The open rate\u00a0<\/span><span data-preserver-spaces=\"true\">is calculated<\/span><span data-preserver-spaces=\"true\">\u00a0by dividing the number of unique recipients who opened your email by the number of email addresses you sent to (minus the email addresses that bounced). Then\u00a0<\/span><span data-preserver-spaces=\"true\">multiply<\/span><span data-preserver-spaces=\"true\">\u00a0your result by 100 to get a percentage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f028c30 elementor-widget elementor-widget-heading\" data-id=\"f028c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Click-through rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49b70c elementor-widget elementor-widget-text-editor\" data-id=\"e49b70c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Click-through rate\u00a0<\/span><span data-preserver-spaces=\"true\">is a measure of<\/span><span data-preserver-spaces=\"true\">\u00a0how many people have clicked on links in your emails and is\u00a0<\/span><span data-preserver-spaces=\"true\">a good<\/span><span data-preserver-spaces=\"true\">\u00a0metric to measure interest and engagement over time. You can break it down further and measure how many people have clicked on individual links, such as your primary call-to-action.<\/span><\/p><p><span data-preserver-spaces=\"true\">The average click-through rate for newsletters is 3.7%. If you get there, you should be satisfied and pat yourself on the back. But of course, you want to strive to get as high engagement on your buttons and links as possible.<\/span><\/p><p><span data-preserver-spaces=\"true\">Click-through rates\u00a0<\/span><span data-preserver-spaces=\"true\">are calculated<\/span><span data-preserver-spaces=\"true\">\u00a0by dividing the number of unique link clicks in the emails opened by recipients by the number of emails opened. Then\u00a0<\/span><span data-preserver-spaces=\"true\">multiply<\/span><span data-preserver-spaces=\"true\">\u00a0your result by 100 to get a percentage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3326184 elementor-widget elementor-widget-heading\" data-id=\"3326184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fac5b9 elementor-widget elementor-widget-text-editor\" data-id=\"1fac5b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The conversion rate is a measure of how many of your recipients went on to do what you wanted them to do after reading your email &#8211; for example, a purchase, a download, or an event registration.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Different sources give different figures\u00a0<\/span><span data-preserver-spaces=\"true\">when it comes to<\/span><span data-preserver-spaces=\"true\">\u00a0the average email conversion rate\u00a0<\/span><span data-preserver-spaces=\"true\">which<\/span><span data-preserver-spaces=\"true\">\u00a0can be anything from 2% up to 15%. Like the metrics above, it is influenced not only by your industry but also by your target audience and the type of email campaign you have.<\/span><\/p><p><span data-preserver-spaces=\"true\">To avoid setting unrealistic expectations for your email campaigns, you should know the average conversion rate for your industry. Remember that these figures are just a guideline and that you can achieve even better results than what your industry standard says.<\/span><\/p><p><span data-preserver-spaces=\"true\">The email conversion rate\u00a0<\/span><span data-preserver-spaces=\"true\">is calculated<\/span><span data-preserver-spaces=\"true\">\u00a0by dividing the total number of conversions by the number of emails delivered. Then\u00a0<\/span><span data-preserver-spaces=\"true\">multiply<\/span><span data-preserver-spaces=\"true\">\u00a0your result by 100 to get a percentage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e980b elementor-widget elementor-widget-heading\" data-id=\"76e980b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unsubscribe rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d53748 elementor-widget elementor-widget-text-editor\" data-id=\"2d53748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The unsubscribe rate\u00a0<\/span><span data-preserver-spaces=\"true\">is a measure of<\/span><span data-preserver-spaces=\"true\">\u00a0how many of your subscribers have unsubscribed from your emails. It&#8217;s a good measure of how\u00a0<\/span><span data-preserver-spaces=\"true\">the emails you send<\/span><span data-preserver-spaces=\"true\">\u00a0resonate with recipients and how well they match their tastes and preferences.<\/span><\/p><p>\u00a0<\/p><p><span data-preserver-spaces=\"true\">The average unsubscribe rate per email is 0.1%. So you can assume that every time you send an email, at least 0.1 will unsubscribe, and you shouldn&#8217;t\u00a0<\/span><span data-preserver-spaces=\"true\">blindly<\/span><span data-preserver-spaces=\"true\">\u00a0try to get that number down to 0%.<\/span><\/p><p>\u00a0<\/p><p><span data-preserver-spaces=\"true\">The unsubscribe rate\u00a0<\/span><span data-preserver-spaces=\"true\">is calculated<\/span><span data-preserver-spaces=\"true\">\u00a0by dividing the number of unsubscribed users by the number of delivered emails. Then\u00a0<\/span><span data-preserver-spaces=\"true\">multiply<\/span><span data-preserver-spaces=\"true\">\u00a0your result by 100 to get a percentage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a142c3f elementor-widget elementor-widget-heading\" data-id=\"a142c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bounce Rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35047f7 elementor-widget elementor-widget-text-editor\" data-id=\"35047f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The bounce rate\u00a0<\/span><span data-preserver-spaces=\"true\">is a measure of<\/span><span data-preserver-spaces=\"true\">\u00a0the percentage of your emails that cannot be received by the receiving mail server.<\/span><span data-preserver-spaces=\"true\">\u00a0You can easily see which email addresses are no longer working to send to.<\/span><\/p><p><span data-preserver-spaces=\"true\">Note that a distinction\u00a0<\/span><span data-preserver-spaces=\"true\">is made<\/span><span data-preserver-spaces=\"true\">\u00a0between hard and soft bounces. A hard bounce is when the email address does not exist. For example, it may be misspelled or deleted by the recipient. A soft bounce\u00a0<\/span><span data-preserver-spaces=\"true\">is caused<\/span><span data-preserver-spaces=\"true\">\u00a0by temporary problems such as technical issues on the receiving server, full inboxes, or spam filters.<\/span><\/p><p><span data-preserver-spaces=\"true\">Aim to keep the bounce rate below 5%. A bounce rate of over 15% is considered very high and is a sign that you should review your mailing lists.<\/span><\/p><p><span data-preserver-spaces=\"true\">The bounce rate\u00a0<\/span><span data-preserver-spaces=\"true\">is calculated<\/span><span data-preserver-spaces=\"true\">\u00a0by dividing the number of bounced emails by the number of delivered emails. Then\u00a0<\/span><span data-preserver-spaces=\"true\">multiply<\/span><span data-preserver-spaces=\"true\">\u00a0your result by 100 to get a percentage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d00c25 e-flex e-con-boxed e-con e-parent\" data-id=\"0d00c25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b1a4ca e-con-full e-flex e-con e-child\" data-id=\"4b1a4ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e689f34 elementor-widget elementor-widget-text-editor\" data-id=\"e689f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 2<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550409f elementor-widget elementor-widget-heading\" data-id=\"550409f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips on how to optimize your email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa4b6a6 e-flex e-con-boxed e-con e-parent\" data-id=\"aa4b6a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36ef4aa e-con-full e-flex e-con e-child\" data-id=\"36ef4aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00605d3 ignore elementor-widget elementor-widget-heading\" data-id=\"00605d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Write email subject lines that get opened<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a6f943 elementor-widget elementor-widget-image\" data-id=\"2a6f943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1083\" height=\"882\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/email-marketing-extraordinary-design-1.jpg\" class=\"attachment-full size-full wp-image-22528\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/email-marketing-extraordinary-design-1.jpg 1083w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/email-marketing-extraordinary-design-1-300x244.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/email-marketing-extraordinary-design-1-768x625.jpg 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da1468 elementor-widget elementor-widget-text-editor\" data-id=\"6da1468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">An email subject line is the first thing subscribers see in their inbox and can\u00a0<\/span><span data-preserver-spaces=\"true\">be the deciding factor in<\/span><span data-preserver-spaces=\"true\">\u00a0whether or not they open your email.<\/span><span data-preserver-spaces=\"true\">\u00a0It should\u00a0<\/span><span data-preserver-spaces=\"true\">not only<\/span><span data-preserver-spaces=\"true\">\u00a0capture the reader&#8217;s interest and be inviting, but also convey a promise of what the reader will get when they read your email.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you want to<\/span><span data-preserver-spaces=\"true\"> optimize your <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-subject-lines\/\">email subject lines<\/a> to get better open rates, you need to check whether they are relevant to your target audience. For example, if your target audience is distance runners and you sell running shoes, you don&#8217;t want to <\/span><span data-preserver-spaces=\"true\">send an email with<\/span><span data-preserver-spaces=\"true\">\u00a0a subject line about winter boots as they are unlikely to be interested in that.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">When it comes to<\/span><span data-preserver-spaces=\"true\">\u00a0email subject lines, the most important thing is that they are relevant to your potential customers&#8217; needs. If you succeed,\u00a0<\/span><span data-preserver-spaces=\"true\">more of your emails will be opened<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\">\u00a0more subscribers will be interested in reading about your offers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef00895 ignore elementor-widget elementor-widget-heading\" data-id=\"ef00895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Write engaging copy for your target audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b934507 elementor-widget elementor-widget-spacer\" data-id=\"b934507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64935a6 elementor-widget elementor-widget-image\" data-id=\"64935a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-snowcation-1.png\" class=\"attachment-large size-large wp-image-24552\" alt=\"get-a-newsletter-template-snowcation\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-snowcation-1.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-snowcation-1-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Email newsletter template at Get a Newsletter<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5350cf1 elementor-widget elementor-widget-spacer\" data-id=\"5350cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc237b elementor-widget elementor-widget-text-editor\" data-id=\"efc237b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Once you&#8217;ve got your recipients to open your email, your next task is to get them to click through to where you want t<\/span><span data-preserver-spaces=\"true\">hem to go, such as your website.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">is done<\/span><span data-preserver-spaces=\"true\">\u00a0with the help of your content.<\/span><\/p><p><span data-preserver-spaces=\"true\">Your content should be concise, clear, and relevant to your target audience. It also needs to be compelling and encourage subscribers to do what you want\u00a0<\/span><span data-preserver-spaces=\"true\">them to do<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p><p><span data-preserver-spaces=\"true\">You\u00a0<\/span><span data-preserver-spaces=\"true\">need to<\/span><span data-preserver-spaces=\"true\">\u00a0convey<\/span><span data-preserver-spaces=\"true\">\u00a0what you offer and why your audience should be interested. When talking about your offers, you should focus on the benefits they provide rather than their features.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">If you talk about features, the focus is on you, your company, and your product. If you talk about benefits, the focus is on how your product or service can help your subscribers with a problem and simplify their lives.<\/span><\/p><p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/create-engaging-email-newsletters\/\">Writing engaging copy<\/a> for your target audience will help you improve your click-through<\/span><span data-preserver-spaces=\"true\">\u00a0and conversion rates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9b050 ignore elementor-widget elementor-widget-heading\" data-id=\"3d9b050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalize your content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018405a elementor-widget elementor-widget-image\" data-id=\"018405a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1083\" height=\"882\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/newsletter-content-personal-touch.jpg\" class=\"attachment-full size-full wp-image-24494\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/newsletter-content-personal-touch.jpg 1083w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/newsletter-content-personal-touch-300x244.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/newsletter-content-personal-touch-768x625.jpg 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2c096 elementor-widget elementor-widget-spacer\" data-id=\"8e2c096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b64ef elementor-widget elementor-widget-text-editor\" data-id=\"f1b64ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Email marketing allows you to personalize the content for your target audience and increase the relevance of the content to them. For example, addressing your subscribers by their first name in the email subject line will probably lead to a higher open rate than if you had not\u00a0<\/span><span data-preserver-spaces=\"true\">done so<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p><p><span data-preserver-spaces=\"true\">You can also personalize the content of your emails to each subscriber.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0means you<\/span><span data-preserver-spaces=\"true\">\u00a0don&#8217;t have to create different campaigns for different people on your email list.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/getanewsletter.com\/en\/features\/email-personalization\/\">Personalization<\/a> allows you to tailor content to\u00a0<\/span><span data-preserver-spaces=\"true\">the<\/span><span data-preserver-spaces=\"true\">\u00a0specific needs, preferences, and behaviors\u00a0<\/span><span data-preserver-spaces=\"true\">of your subscribers<\/span><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\">\u00a0Sending personalized emails shows that you understand and value them.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">If you want to<\/span><span data-preserver-spaces=\"true\">\u00a0optimize your email campaigns with personalization, you need to review what information you collect from your customers. Once you know that, you can start personalizing your emails and test different variants to find how your audience reacts to them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869bf9f ignore elementor-widget elementor-widget-heading\" data-id=\"869bf9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile customization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f4598 elementor-widget elementor-widget-text-editor\" data-id=\"b6f4598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Your emails should be responsive for all types of mobile devices and computers.\u00a0<\/span><span data-preserver-spaces=\"true\">Make sure<\/span><span data-preserver-spaces=\"true\">\u00a0all your content is accessible and looks good, no matter what device it\u00a0<\/span><span data-preserver-spaces=\"true\">is viewed<\/span><span data-preserver-spaces=\"true\">\u00a0on. The last thing you want to miss\u00a0<\/span><span data-preserver-spaces=\"true\">out on<\/span><span data-preserver-spaces=\"true\">\u00a0is opportunities to convert customers and leads just because your email didn&#8217;t look good on\u00a0<\/span><span data-preserver-spaces=\"true\">certain<\/span><span data-preserver-spaces=\"true\">\u00a0devices.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b77f7d0 elementor-widget elementor-widget-text-editor\" data-id=\"b77f7d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span data-preserver-spaces=\"true\"><strong>Tip:<\/strong> Don&#8217;t forget you can do test sends and open them on different devices to see how they look before you send your email campaign. Get a Newsletter also allows you to preview how your email newsletter looks on mobile and desktop devices directly in the tool.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f142e elementor-widget elementor-widget-spacer\" data-id=\"77f142e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f6ba0 ignore elementor-widget elementor-widget-heading\" data-id=\"c4f6ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Add shareable links<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f912e09 elementor-widget elementor-widget-text-editor\" data-id=\"f912e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">An easy way to increase the reach of your content is to let your subscribers help and do it for you. You can add shareable links to your emails that subscribers can share with their friends, family, and colleagues via email or social media.<\/span><\/p><p><span data-preserver-spaces=\"true\">You should include shareable links in every email and give your subscribers different sharing options. For example, Get a Newsletter allows you to add shareable links for Facebook, LinkedIn, X (Twitter), and email to your email newsletters.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3259e81 ignore elementor-widget elementor-widget-heading\" data-id=\"3259e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use clear calls-to-actions (CTAs)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5320753 elementor-widget elementor-widget-spacer\" data-id=\"5320753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296b369 elementor-widget elementor-widget-image\" data-id=\"296b369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-yoga.png\" class=\"attachment-full size-full wp-image-24410\" alt=\"Hot Yoga Flow class announcement banner with two people meditating in a yoga studio\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-yoga.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-yoga-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348b389 elementor-widget elementor-widget-spacer\" data-id=\"348b389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1a46c elementor-widget elementor-widget-text-editor\" data-id=\"7e1a46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The main goal of your email marketing is to direct subscribers to another page, such as your website, and move them from a click to conversion. You do this by using your call-to-action.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">To <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/call-to-action\/\">optimize your call-to-action<\/a>, you first need to think about what the goal of your email campaign is. Then\u00a0<\/span><span data-preserver-spaces=\"true\">create<\/span><span data-preserver-spaces=\"true\">\u00a0a CTA button or link that stands out clearly in your email. Experiment with color, size, and placement to make your call-to-action more attention-grabbing, and make sure it appears at the top of the email so subscribers don&#8217;t have to scroll down to find it.<\/span><\/p><p><span data-preserver-spaces=\"true\">It should also include action-oriented text to prompt subscribers on what to do next. You can test different texts, colors, sizes, and placements for your call-to-actions to see what recipients respond to best and thus improve your click-through rate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195190a ignore elementor-widget elementor-widget-heading\" data-id=\"195190a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Give the possibility to unsubscribe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387f6ab elementor-widget elementor-widget-spacer\" data-id=\"387f6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b179232 elementor-widget elementor-widget-image\" data-id=\"b179232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"485\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/enkelt-att-avprenumerera-maillista.png\" class=\"attachment-large size-large wp-image-24382\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/enkelt-att-avprenumerera-maillista.png 642w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/enkelt-att-avprenumerera-maillista-300x227.png 300w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec3e3e elementor-widget elementor-widget-spacer\" data-id=\"7ec3e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705bbf7 elementor-widget elementor-widget-text-editor\" data-id=\"705bbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">First of all, the GDPR requires that it should be easy to unsubscribe from emails.<\/span><\/p><p><span data-preserver-spaces=\"true\">Laws and regulations aside, you want your subscribers to engage with what you send them. If they&#8217;re not interested in receiving your emails, don&#8217;t force them to stay on your mailing list. Moreover, not giving subscribers the option to unsubscribe will negatively affect your open and click-through rates.<\/span><\/p><p><span data-preserver-spaces=\"true\">Make sure to give your subscribers an easy-to-access unsubscribe link. It will help you get a higher-quality email list and give you more accurate metrics around your open and click-through rates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41092a9 ignore elementor-widget elementor-widget-heading\" data-id=\"41092a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Review the sender's name and address<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7e975 elementor-widget elementor-widget-text-editor\" data-id=\"9e7e975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">When you send an email, it will always tell who the sender is, in other words, your sender name and address. Who is listed as the sender can\u00a0<\/span><span data-preserver-spaces=\"true\">greatly<\/span><span data-preserver-spaces=\"true\">\u00a0influence whether your emails\u00a0<\/span><span data-preserver-spaces=\"true\">are opened<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">or not<\/span><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">You need to build trust with your subscribers, and if they are not familiar with your sender name, you risk scaring them away.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Therefore,\u00a0<\/span><span data-preserver-spaces=\"true\">make sure to<\/span><span data-preserver-spaces=\"true\">\u00a0use a sender name representing your company and preferably a real name as the sender. It builds trust with your target audience<\/span><span data-preserver-spaces=\"true\">, your<\/span><span data-preserver-spaces=\"true\">\u00a0subscribers may perceive your mailings as more personal, and, above all, it requires little effort\u00a0<\/span><span data-preserver-spaces=\"true\">on your part<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p><p><span data-preserver-spaces=\"true\">Whether you&#8217;re sending emails from a business or as an individual,\u00a0<\/span><span data-preserver-spaces=\"true\">make sure to<\/span><span data-preserver-spaces=\"true\">\u00a0use your sender name and address consistently. It builds recognition for future emails and helps you build trust with recipients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e9fca elementor-widget elementor-widget-text-editor\" data-id=\"89e9fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span data-preserver-spaces=\"true\"><strong>Tip:<\/strong> Do you use Get a Newsletter? You can easily add or edit senders by going to <strong>\u201cSenders\u201d<\/strong> in the left column or <strong>\u201cMy Account\u201d<\/strong> &gt; <strong>\u201cSenders<\/strong><\/span><span data-preserver-spaces=\"true\"><strong>\u201d<\/strong>.<\/span><span data-preserver-spaces=\"true\">\u00a0You can also authenticate your senders to increase deliverability.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe16edd elementor-widget elementor-widget-spacer\" data-id=\"fe16edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace23bb ignore elementor-widget elementor-widget-heading\" data-id=\"ace23bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize sending time<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb1a99 elementor-widget elementor-widget-image\" data-id=\"9cb1a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1083\" height=\"882\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/personalize-mailings-schedule.jpg\" class=\"attachment-large size-large wp-image-24554\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/personalize-mailings-schedule.jpg 1083w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/personalize-mailings-schedule-300x244.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/personalize-mailings-schedule-768x625.jpg 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f9b1a elementor-widget elementor-widget-spacer\" data-id=\"e0f9b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2cf54 elementor-widget elementor-widget-text-editor\" data-id=\"de2cf54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Optimizing the sending time means you can adjust the time of day the mailing gets sent out to best suit your customers or subscribers. It increases the chances of your audience opening and reading your emails.<\/span><\/p><p><span data-preserver-spaces=\"true\">There is<\/span><span data-preserver-spaces=\"true\">\u00a0no general time or day\u00a0<\/span><span data-preserver-spaces=\"true\">that<\/span><span data-preserver-spaces=\"true\">\u00a0is better than the other, but it is specific to your target audience and requires testing different sending times to find out what suits your audience best.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">There are a couple of general guidelines that can be helpful to keep in mind:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">If your email is going out to people in businesses, it might be good to send it during their workday and not too late at night.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">If you sending to people in companies, Mondays are not the most optimal day. Mondays are about getting through all the emails that have come in over the weekend, which creates more distractions from your email being the focus.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">If you are sending it to individuals, it may be better to send it in the morning or late afternoon\/evening so they can read the email immediately when they see it in their inbox. If you send emails to individuals in the middle of the day, there is a risk that they will check their inbox but forget due to work or other activities.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Think about the situation your subscribers are in when they receive your email. For example, if you are sending to individuals, it might be a good idea not to send a sales email the week before they receive their salary.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b983d elementor-widget elementor-widget-spacer\" data-id=\"d1b983d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996f532 ignore elementor-widget elementor-widget-heading\" data-id=\"996f532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A\/B test your emails<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3284b7 elementor-widget elementor-widget-text-editor\" data-id=\"f3284b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">To get better results from your email campaigns, you can test different variants and compare them against each other to see what your subscribers respond to best. For example, you can A\/B test various types of content, email subject lines, call-to-actions, and design and see which performs the best.<\/span><\/p><p><span data-preserver-spaces=\"true\">To conduct an A\/B test, you need to be clear about\u00a0<\/span><span data-preserver-spaces=\"true\">what<\/span><span data-preserver-spaces=\"true\">\u00a0your goal is with your email. Do you want your open rate to increase, more clicks to your website, more bookings, or even more sales?<\/span><\/p><p><span data-preserver-spaces=\"true\">Once you know your goal, it will be easier to know which metric(s) to use to compare the results of your A\/B test and see which variant performs better.<\/span><\/p><p><span data-preserver-spaces=\"true\">Continuously testing and measuring the performance of your email campaigns will provide you with a lot of educational information that can help you make better decisions and get better results from each campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1542a8f ignore elementor-widget elementor-widget-heading\" data-id=\"1542a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting started with email automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31fad1a elementor-widget elementor-widget-text-editor\" data-id=\"31fad1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Now\u00a0<\/span><span data-preserver-spaces=\"true\">you<\/span><span data-preserver-spaces=\"true\">\u00a0have gained insight into how to improve your email campaigns and what metrics you can use to compare results. Basically, it&#8217;s all about how you write your emails, that the content is relevant, and that the emails\u00a0<\/span><span data-preserver-spaces=\"true\">are designed<\/span><span data-preserver-spaces=\"true\">\u00a0in an appealing way.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">If you get that in place, you can test the number of sends, sending times, and so on to further optimize your email campaigns.<\/span><\/p><p><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0was the last part of this guide, so now it&#8217;s time for you to get to work and succeed with your email marketing. If you are still unsure about any area, you can go back and read or get started now with <a href=\"https:\/\/app.getanewsletter.com\/signup\/\">Get a Newsletter&#8217;s free plan<\/a> and your email marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c425f5c e-flex e-con-boxed e-con e-child\" data-id=\"c425f5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d6b93f e-con-full e-flex e-con e-child\" data-id=\"0d6b93f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbac66 ignore elementor-widget elementor-widget-heading\" data-id=\"fdbac66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e14f6 elementor-widget elementor-widget-text-editor\" data-id=\"40e14f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Start creating &amp; sending email newsletters for free with Get a Newsletter\u00a0<\/span><span data-preserver-spaces=\"true\">to easily reach your subscribers and customers<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3354351 elementor-tablet-align-center elementor-mobile-align-justify elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3354351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/app.getanewsletter.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5a4af8 e-con-full e-flex e-con e-child\" data-id=\"b5a4af8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca233f elementor-widget elementor-widget-image\" data-id=\"7ca233f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"782\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png\" class=\"attachment-large size-large wp-image-22582\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png 960w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-300x244.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-768x626.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e76726 e-flex e-con-boxed e-con e-parent\" data-id=\"1e76726\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9621b5c elementor-widget elementor-widget-heading\" data-id=\"9621b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore Get a Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bff210 e-flex e-con-boxed e-con e-child\" data-id=\"0bff210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be5c644 e-con-full e-flex e-con e-child\" data-id=\"be5c644\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8590a06 elementor-view-framed elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"8590a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-credit-card\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t Pricing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8bf44 elementor-widget elementor-widget-heading\" data-id=\"1e8bf44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/pricing\/\">Find the price plan that suits you<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d56dd6 elementor-widget elementor-widget-text-editor\" data-id=\"2d56dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Find the perfect price plan for you and your business. Get started for free \u2013 upgrade as your business grows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca432f elementor-tablet-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4ca432f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/getanewsletter.com\/en\/pricing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> See pricing plans<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f5681d e-con-full e-flex e-con e-child\" data-id=\"8f5681d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4f201 elementor-view-framed elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"ce4f201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f396976 elementor-widget elementor-widget-heading\" data-id=\"f396976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/app.getanewsletter.com\/signup\/\">Get started with email marketing<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2934b42 elementor-widget elementor-widget-text-editor\" data-id=\"2934b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Create personalized customer experiences and engage your target audiences to increase sales and maintain customer loyalty.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd696e elementor-tablet-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"abd696e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.getanewsletter.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Optimize email marketing campaigns Find out how to optimize your email marketing campaigns for better and more profitable results. Written by: Sebastian Brissman 17 May 2024 Reading time: 13 minutes Whether you are just starting out or have been working with email marketing for a long time, you should take the follow-up of [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20896","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=20896"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20896\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20817"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=20896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}