{"id":20882,"date":"2024-05-16T06:47:57","date_gmt":"2024-05-16T06:47:57","guid":{"rendered":"https:\/\/getanewsletter.com\/?page_id=20882"},"modified":"2024-05-17T09:29:10","modified_gmt":"2024-05-17T09:29:10","slug":"email-subject-lines","status":"publish","type":"page","link":"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-subject-lines\/","title":{"rendered":"Guide part 7: How to write good email subject lines for higher open rates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20882\" class=\"elementor elementor-20882 elementor-20881\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca66615 e-flex e-con-boxed e-con e-parent\" data-id=\"ca66615\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27bc1bd e-con-full e-flex e-con e-child\" data-id=\"27bc1bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9fe4a ignore elementor-widget elementor-widget-heading\" data-id=\"bd9fe4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to write<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c26814 elementor-widget elementor-widget-heading\" data-id=\"3c26814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email subject lines that get opened<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f9611 elementor-widget elementor-widget-text-editor\" data-id=\"08f9611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Find out why the email subject line is crucial within email marketing and how to improve yours with practical tips.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c08c6de e-con-full e-flex e-con e-child\" data-id=\"c08c6de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83858a9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"83858a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3116f4e elementor-widget elementor-widget-text-editor\" data-id=\"3116f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWritten by: Sebastian Brissman\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af1247 elementor-widget elementor-widget-spacer\" data-id=\"8af1247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e109d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"52e109d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b88a08c elementor-widget elementor-widget-text-editor\" data-id=\"b88a08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t16 May 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-827f7ad elementor-widget elementor-widget-spacer\" data-id=\"827f7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8705157 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8705157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a93b6b elementor-widget elementor-widget-text-editor\" data-id=\"5a93b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReading time: 9 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df5a3d3 e-flex e-con-boxed e-con e-parent\" data-id=\"df5a3d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-85b6170 e-con-full e-flex e-con e-child\" data-id=\"85b6170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313bf6d elementor-widget elementor-widget-image\" data-id=\"313bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines-1.png\" class=\"attachment-full size-full wp-image-24492\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines-1.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines-1-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines-1-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de3d7b2 e-flex e-con-boxed e-con e-parent\" data-id=\"de3d7b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd6992b e-con-full e-flex e-con e-child\" data-id=\"fd6992b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e94daf elementor-widget elementor-widget-text-editor\" data-id=\"5e94daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>An email subject line is the first thing subscribers see in their inbox and can\u00a0be the deciding factor in\u00a0whether or not they open your email.\u00a0It should\u00a0not only\u00a0capture the reader&#8217;s interest and be inviting, but also convey a promise of what the reader will get when they read your email.<\/strong><\/p><p><span data-preserver-spaces=\"true\">As you can see from the above, it all starts with your subject line\u00a0<\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\">\u00a0with today&#8217;s impatience and fast clicks, every word in it can have a\u00a0<\/span><span data-preserver-spaces=\"true\">big<\/span><span data-preserver-spaces=\"true\">\u00a0impact. So, if you want your emails to be read, you must spend time on your subject lines.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">So\u00a0<\/span><span data-preserver-spaces=\"true\">how<\/span><span data-preserver-spaces=\"true\">\u00a0do you write a good email subject line? Let&#8217;s go over the basics of a subject line, why it&#8217;s\u00a0<\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">, and how you can improve it with practical tips.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10c682 elementor-widget elementor-widget-table-of-contents\" data-id=\"b10c682\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__b10c682\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eee8c9 e-flex e-con-boxed e-con e-parent\" data-id=\"7eee8c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-918ad0d e-con-full e-flex e-con e-child\" data-id=\"918ad0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-782bdb2 elementor-widget elementor-widget-text-editor\" data-id=\"782bdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 1<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fed0ce elementor-widget elementor-widget-heading\" data-id=\"9fed0ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is an email subject line?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c1ad91 e-flex e-con-boxed e-con e-parent\" data-id=\"7c1ad91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91311d0 e-con-full e-flex e-con e-child\" data-id=\"91311d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dada1 elementor-widget elementor-widget-text-editor\" data-id=\"e4dada1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">A subject line is a short and descriptive line of text that appears in the recipient&#8217;s inbox and\u00a0<\/span><span data-preserver-spaces=\"true\">is designed<\/span><span data-preserver-spaces=\"true\">\u00a0to give a teaser of the content of your email. It works much like a headline for your email and needs to\u00a0<\/span><span data-preserver-spaces=\"true\">be written<\/span><span data-preserver-spaces=\"true\">\u00a0to grab the recipient&#8217;s attention and thus get them to open and read the email.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4603726 elementor-widget elementor-widget-heading\" data-id=\"4603726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is the email subject line important in email marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b5721 elementor-widget elementor-widget-text-editor\" data-id=\"a9b5721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Subject lines are crucial to the success of your email campaigns and serve several important purposes. They tell subscribers what they can expect to find in your email\u00a0<\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\">\u00a0by being\u00a0<\/span><span data-preserver-spaces=\"true\">clear<\/span><span data-preserver-spaces=\"true\">\u00a0about this, you reduce the risk of recipients feeling deceived or disinterested.<\/span><\/p><p><span data-preserver-spaces=\"true\">Good email subject lines can make a big impression on your subscribers and capture their interest, influencing their decision to open\u00a0<\/span><span data-preserver-spaces=\"true\">your email or ignore it<\/span><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">As you may have realized by now, the subject line should make your subscribers want to open and read your email. It can help you build anticipation and<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">create curiosity or a sense of urgency. Use this to your advantage when designing your email campaign.<\/span><\/p><p><span data-preserver-spaces=\"true\">In addition, subject lines can be customized for different segments of your <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/grow-your-email-list\/\">email list<\/a>, making the content more relevant to specific audiences. Personalized subject lines with, for example, the recipient&#8217;s name can further increase engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554e7d7 elementor-widget elementor-widget-heading\" data-id=\"554e7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How long should an email subject line be?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac56d2 elementor-widget elementor-widget-text-editor\" data-id=\"eac56d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">There is no perfect length that works for every subject line. The ideal\u00a0<\/span><span data-preserver-spaces=\"true\">length<\/span><span data-preserver-spaces=\"true\">\u00a0will vary depending on your target audience, industry, and the specific content of each email. As a general guideline, you should stay short and not exceed 6-8 words or 50-60 characters.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you use a longer email subject line, not all will be visible, especially on mobile devices. In many cases, there is only space for 5-6 words on mobiles, which limits how much of the subject line your subscribers see, but this can vary depending on the screen size.<\/span><\/p><p><span data-preserver-spaces=\"true\">You should\u00a0<\/span><span data-preserver-spaces=\"true\">therefore<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">make<\/span><span data-preserver-spaces=\"true\">\u00a0sure to customize the subject line so that the most crucial part is always visible on both mobile and desktop. To be\u00a0<\/span><span data-preserver-spaces=\"true\">on the safe side<\/span><span data-preserver-spaces=\"true\">, you can test sending to yourself and check on different devices if you can read the whole subject line or see where it breaks.<\/span><\/p><p><span data-preserver-spaces=\"true\">Remember that the figures above on keeping email subject lines between 6-8 words or less than 50-60 characters are guidelines only. The value of the words matters more than the number of words used. So\u00a0<\/span><span data-preserver-spaces=\"true\">don&#8217;t<\/span><span data-preserver-spaces=\"true\">\u00a0feel limited by these numbers when writing them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8623fe9 elementor-widget elementor-widget-text-editor\" data-id=\"8623fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Tip: <\/strong>You should test different email subject lines over time and analyze the results to determine what works best for your audience and goals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1158f5 elementor-widget elementor-widget-spacer\" data-id=\"c1158f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc26db5 e-flex e-con-boxed e-con e-parent\" data-id=\"fc26db5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fb0228 e-con-full e-flex e-con e-child\" data-id=\"2fb0228\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e063606 elementor-widget elementor-widget-text-editor\" data-id=\"e063606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 2<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a22834 elementor-widget elementor-widget-heading\" data-id=\"6a22834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips on how to write better email subject lines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b3def1 e-flex e-con-boxed e-con e-parent\" data-id=\"9b3def1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00cc5fc e-con-full e-flex e-con e-child\" data-id=\"00cc5fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef059a ignore elementor-widget elementor-widget-heading\" data-id=\"4ef059a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make the subject line relevant to the recipient<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a11724 elementor-widget elementor-widget-image\" data-id=\"6a11724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1083\" height=\"882\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/email-marketing-extraordinary-design-1.jpg\" class=\"attachment-full size-full wp-image-22528\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/email-marketing-extraordinary-design-1.jpg 1083w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/email-marketing-extraordinary-design-1-300x244.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/email-marketing-extraordinary-design-1-768x625.jpg 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba4427 elementor-widget elementor-widget-text-editor\" data-id=\"1ba4427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Your email subject lines should contain information relevant to the recipient and give a preview of what content they can expect to find if they open your email.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you have<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">larger<\/span><span data-preserver-spaces=\"true\">\u00a0email lists, you can increase relevance by segmenting your audience into smaller groups. It allows you to send different messages to different segments and customize the subject line for each audience based on their interests or needs.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example, if you are going to lead your subscribers to a product, you should have a subject line that talks about the value or relevance of the product:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Jackets for the fall &#8211; 20% off everything!<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Give your kitchen more spacing with these simple <\/span><span data-preserver-spaces=\"true\">solutions<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\"><br \/>Great email subject lines give a promise and then deliver on that promise.\u00a0<\/span><span data-preserver-spaces=\"true\">Of course, your content needs to deliver on the promise, or you risk getting high\u00a0<\/span><span data-preserver-spaces=\"true\">bounce rates on your emails<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8712d ignore elementor-widget elementor-widget-heading\" data-id=\"1b8712d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Encourage your subscribers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2354fc4 elementor-widget elementor-widget-text-editor\" data-id=\"2354fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Once you know what your goal is with your email campaign, you can include a call-to-action in the subject line and adapt it to your specific goal. This way, it will be\u00a0<\/span><span data-preserver-spaces=\"true\">clear<\/span><span data-preserver-spaces=\"true\">\u00a0to your subscribers what the content of your email is about and can influence the recipients to open it.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Click to take advantage of our exclusive offer<\/span><\/li><li><span data-preserver-spaces=\"true\">Buy a pass before it runs out<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9343675 elementor-widget elementor-widget-spacer\" data-id=\"9343675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1bd93 ignore elementor-widget elementor-widget-heading\" data-id=\"2a1bd93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use FOMO \u2013 Fear of missing out<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261fe73 elementor-widget elementor-widget-text-editor\" data-id=\"261fe73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">When we fear missing out on something, we feel compelled to act. Creating a sense of urgency in your subject line can help grab your subscribers&#8217; attention and encourage them to act before it&#8217;s too late.<\/span><\/p><p><span data-preserver-spaces=\"true\">Creating a sense of urgency is ideal when, for example, you offer something for a limited time or when your offer applies to a certain number of people. For example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">4\u00a0<\/span><span data-preserver-spaces=\"true\">spots left: don&#8217;t miss out on reserving your spot<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Book your seat before Friday and get 50% off<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Be one of the first\u00a0<\/span><span data-preserver-spaces=\"true\">10<\/span><span data-preserver-spaces=\"true\">\u00a0customers and get a goodie bag<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/><\/span><span data-preserver-spaces=\"true\">Keep in mind that any email you send cannot be urgent. So be sure to use FOMO when it concerns a time-limited offer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6011b5 ignore elementor-widget elementor-widget-heading\" data-id=\"a6011b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have a clear and recognizable sender name and address<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf152a9 elementor-widget elementor-widget-text-editor\" data-id=\"cf152a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Who the sender is can have a significant impact on whether your emails\u00a0<\/span><span data-preserver-spaces=\"true\">are opened<\/span><span data-preserver-spaces=\"true\">\u00a0or not. If recipients are not familiar with the sender&#8217;s name and address, you risk scaring them away, and then it doesn&#8217;t matter how good your subject line is.<\/span><\/p><p><span data-preserver-spaces=\"true\">Therefore, make sure to use a sender name and address that represents your company and preferably a real name as the sender. Using a real name as the sender is good for several reasons:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">It requires no\u00a0<\/span><span data-preserver-spaces=\"true\">major<\/span><span data-preserver-spaces=\"true\">\u00a0effort on your part.<\/span><\/li><li><span data-preserver-spaces=\"true\">It builds trust with your target audience<\/span><\/li><li><span data-preserver-spaces=\"true\">Your subscribers perceive your mailings as personal<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ee495 elementor-widget elementor-widget-spacer\" data-id=\"c1ee495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78c57d elementor-widget elementor-widget-text-editor\" data-id=\"e78c57d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span data-preserver-spaces=\"true\"><strong>Tip:<\/strong> Do you use Get a Newsletter? You can easily add or edit senders by going to <strong>\u201cSenders\u201d<\/strong> in the left column or going to <strong>\u201cMy Account\u201d<\/strong> &gt; <strong>\u201cSenders<\/strong><\/span><span data-preserver-spaces=\"true\"><strong>\u201d<\/strong>.<\/span><span data-preserver-spaces=\"true\">\u00a0You can also authenticate your senders to increase deliverability.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58239af elementor-widget elementor-widget-spacer\" data-id=\"58239af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f6fe7 ignore elementor-widget elementor-widget-heading\" data-id=\"81f6fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avoid looking like spam<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b046bed elementor-widget elementor-widget-text-editor\" data-id=\"b046bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Let&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0be honest. A subject line that says, for example,<\/span><span data-preserver-spaces=\"true\">\u00a0\u201c<\/span><span data-preserver-spaces=\"true\">OPEN THIS AND GET $100 OFF!!!!<\/span><span data-preserver-spaces=\"true\">\u201d\u00a0<\/span><span data-preserver-spaces=\"true\">is not going to<\/span><span data-preserver-spaces=\"true\">\u00a0get more people to open your email.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">In fact, it has the opposite effect, as capital letters and lots of exclamation marks can make readers think your email is spam.<\/span><\/p><p><span data-preserver-spaces=\"true\">According to a <a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2014\/01\/Email-Statistics-Report-2014-2018-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener\">study<\/a> by the Radicati Group, 85% prefer a subject line without capital letters. It is not surprising, as no one wants to feel threatened or yelled at, which capital letters can create.<\/span><\/p><p><span data-preserver-spaces=\"true\">Therefore, avoid using capital letters and exclamation marks as often as possible. If you want\u00a0<\/span><span data-preserver-spaces=\"true\">to use<\/span><span data-preserver-spaces=\"true\">\u00a0capital letters, stick to a maximum of one word.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8128436 ignore elementor-widget elementor-widget-heading\" data-id=\"8128436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalize the email subject line<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1aa89a elementor-widget elementor-widget-image\" data-id=\"e1aa89a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1083\" height=\"882\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/newsletter-content-personal-touch.jpg\" class=\"attachment-full size-full wp-image-24494\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/newsletter-content-personal-touch.jpg 1083w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/newsletter-content-personal-touch-300x244.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/newsletter-content-personal-touch-768x625.jpg 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb0725 elementor-widget elementor-widget-spacer\" data-id=\"4cb0725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0d1ea elementor-widget elementor-widget-text-editor\" data-id=\"fb0d1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Being personal usually creates a more\u00a0<\/span><span data-preserver-spaces=\"true\">interesting<\/span><span data-preserver-spaces=\"true\">\u00a0experience\u00a0<\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\">\u00a0the<\/span><span data-preserver-spaces=\"true\">\u00a0same goes for subject lines.<\/span><span data-preserver-spaces=\"true\">\u00a0Adding the recipient&#8217;s name to the subject line gives subscribers a sense that you care about them.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">A perfect opportunity to use personalized email subject lines can be for birthdays and special occasions. For example:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Happy birthday Lovisa, here&#8217;s your discount code<\/span><\/li><li><span data-preserver-spaces=\"true\">Emma, get up to 20% off your next purchase<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c018eae elementor-widget elementor-widget-spacer\" data-id=\"c018eae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4399a4f ignore elementor-widget elementor-widget-heading\" data-id=\"4399a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Refer to a place or interest<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9437d82 elementor-widget elementor-widget-text-editor\" data-id=\"9437d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">People usually feel a connection to their hometown or the city they live in. When you include information on your subscribers&#8217; location in the subject line, they will be curious about what is happening in their area.<\/span><\/p><p><span data-preserver-spaces=\"true\">The same goes for interests. By highlighting your subscribers&#8217; interests in the subject line, you can reach and connect with them more easily. For example, you can segment your audience by their hobby or favorite team to increase relevance further.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e33dd ignore elementor-widget elementor-widget-heading\" data-id=\"39e33dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ask a question<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89faac4 elementor-widget elementor-widget-text-editor\" data-id=\"89faac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Using questions in your subject lines is a great way to grab your recipients&#8217; attention and pique their curiosity. Questions can also help to engage subscribers in the conversation and inspire them to open the email as they naturally search for an answer.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Who else wants to save $1,000 a month?<\/span><\/li><li><span data-preserver-spaces=\"true\">Who else has missed out?<\/span><\/li><li><span data-preserver-spaces=\"true\">Have you also missed booking your seat?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3580470 elementor-widget elementor-widget-spacer\" data-id=\"3580470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a0f0a ignore elementor-widget elementor-widget-heading\" data-id=\"e8a0f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use numbers <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe78ce4 elementor-widget elementor-widget-text-editor\" data-id=\"fe78ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">In many cases,\u00a0<\/span><span data-preserver-spaces=\"true\">it is better to use numbers than to write<\/span><span data-preserver-spaces=\"true\">\u00a0everything out in words.<\/span><span data-preserver-spaces=\"true\">\u00a0It may be because they are more clearly defined, stand out better\u00a0<\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\">\u00a0the brain can process the information more easily.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example, you can use low numbers to convey knowledge and higher numbers if\u00a0<\/span><span data-preserver-spaces=\"true\">your offer is about<\/span><span data-preserver-spaces=\"true\">\u00a0discounts.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">10<\/span><span data-preserver-spaces=\"true\">\u00a0travel destinations you shouldn&#8217;t miss\u00a0<\/span><\/li><li><span data-preserver-spaces=\"true\">5\u00a0<\/span><span data-preserver-spaces=\"true\">tips for a clean car\u00a0<\/span><\/li><li><span data-preserver-spaces=\"true\">35% off a $79 purchase<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b311c elementor-widget elementor-widget-spacer\" data-id=\"f6b311c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a62e3d5 ignore elementor-widget elementor-widget-heading\" data-id=\"a62e3d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share knowledge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5183f2 elementor-widget elementor-widget-image\" data-id=\"c5183f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1083\" height=\"882\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletters.jpg\" class=\"attachment-full size-full wp-image-24455\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletters.jpg 1083w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletters-300x244.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletters-768x625.jpg 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457b9e4 elementor-widget elementor-widget-spacer\" data-id=\"457b9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0055550 elementor-widget elementor-widget-text-editor\" data-id=\"0055550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Besides building trust when you share knowledge, this\u00a0<\/span><span data-preserver-spaces=\"true\">type of<\/span><span data-preserver-spaces=\"true\">\u00a0email subject line wor<\/span><span data-preserver-spaces=\"true\">ks very well.\u00a0<\/span><span data-preserver-spaces=\"true\">It forces you to describe the content shortly and\u00a0<\/span><span data-preserver-spaces=\"true\">clearly,<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">while creating curiosity and added<\/span><span data-preserver-spaces=\"true\">\u00a0value.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Everything you don&#8217;t want to miss in New York<\/span><\/li><li><span data-preserver-spaces=\"true\">What everyone who builds houses from scratch already knows<\/span><\/li><li><span data-preserver-spaces=\"true\">How to quit your job and earn more money<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b92c4 elementor-widget elementor-widget-spacer\" data-id=\"61b92c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d00f43 ignore elementor-widget elementor-widget-heading\" data-id=\"7d00f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experimenting with emojis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b04bc6 elementor-widget elementor-widget-text-editor\" data-id=\"2b04bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Using emojis can be a fun and effective way to grab your subscribers&#8217; attention, increase open rates, and add character to your email subject lines. However, it is\u00a0<\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">\u00a0to use emojis strategically and not overuse them.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">If you use emojis,\u00a0<\/span><span data-preserver-spaces=\"true\">make sure<\/span><span data-preserver-spaces=\"true\">\u00a0they align with your brand and tone of voice so that your subscribers are not negatively surprised. To\u00a0<\/span><span data-preserver-spaces=\"true\">find out<\/span><span data-preserver-spaces=\"true\">\u00a0if emojis work for your target audience, you can A\/B test your subject lines with and without emojis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c4b48 ignore elementor-widget elementor-widget-heading\" data-id=\"14c4b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two benefits in one subject line<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb83fe elementor-widget elementor-widget-text-editor\" data-id=\"cbb83fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Email subject lines containing two benefits can be very effective.\u00a0<\/span><span data-preserver-spaces=\"true\">You start with the first benefit<\/span><span data-preserver-spaces=\"true\">, for example,<\/span><span data-preserver-spaces=\"true\">\u00a0by writing \u201cHow\u201d and round it up with another\u00a0<\/span><span data-preserver-spaces=\"true\">benefit<\/span><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">It becomes effective when you see the links between the first and second benefits.\u00a0<\/span><span data-preserver-spaces=\"true\">That is,<\/span><span data-preserver-spaces=\"true\">\u00a0if you achieve the first benefit, the second will follow.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">How Sofia exercised and lost 10 kilos in a month<\/span><\/li><li><span data-preserver-spaces=\"true\">How you can spend money and be a wealthy retiree<\/span><\/li><li><span data-preserver-spaces=\"true\">How you can go to all the summer parties and save at least $50<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c4a45 elementor-widget elementor-widget-spacer\" data-id=\"f2c4a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e8f7b ignore elementor-widget elementor-widget-heading\" data-id=\"e4e8f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9d45d elementor-widget elementor-widget-text-editor\" data-id=\"fb9d45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">If your email subject line is clear and makes the reader curious about what is in your email, you will go far.\u00a0<\/span><span data-preserver-spaces=\"true\">Keep in mind<\/span><span data-preserver-spaces=\"true\">\u00a0that once the reader opens the email, the content itself needs to promise what your subject line has said and provide value to the customer.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">You can continue reading the next part of the guide on how to write better preheaders or get started now with <a href=\"https:\/\/app.getanewsletter.com\/signup\/\">Get a Newsletter&#8217;s free plan<\/a> and write better subject lines for your emails.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1ae41d e-flex e-con-boxed e-con e-child\" data-id=\"f1ae41d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-775b20f e-con-full e-flex e-con e-child\" data-id=\"775b20f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d574bb ignore elementor-widget elementor-widget-heading\" data-id=\"5d574bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378f883 elementor-widget elementor-widget-text-editor\" data-id=\"378f883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Start creating &amp; sending email newsletters for free with Get a Newsletter\u00a0<\/span><span data-preserver-spaces=\"true\">to easily reach your subscribers and customers<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbea30 elementor-tablet-align-center elementor-mobile-align-justify elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ecbea30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/app.getanewsletter.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea5d946 e-con-full e-flex e-con e-child\" data-id=\"ea5d946\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8908f elementor-widget elementor-widget-image\" data-id=\"7a8908f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"782\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png\" class=\"attachment-large size-large wp-image-22582\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png 960w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-300x244.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-768x626.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48e4348 e-flex e-con-boxed e-con e-parent\" data-id=\"48e4348\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb9dc2 ignore elementor-widget elementor-widget-heading\" data-id=\"3fb9dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep reading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8b1af elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a8b1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c74b87 e-con-full e-flex e-con e-child\" data-id=\"0c74b87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1fe5e99 e-con-full e-flex e-con e-child\" data-id=\"1fe5e99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2657a2c elementor-widget elementor-widget-image\" data-id=\"2657a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-preheader\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders.png\" class=\"attachment-full size-full wp-image-24509\" alt=\"How to increase email open rates with email preheaders\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677a3ab elementor-widget elementor-widget-text-editor\" data-id=\"677a3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 9\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca770b elementor-widget elementor-widget-heading\" data-id=\"1ca770b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-preheader\/\">How to increase email open rates with email preheaders<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0d874 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dd0d874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d86f1a3 e-con-full e-flex e-con e-child\" data-id=\"d86f1a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b7fdff6 e-con-full e-flex e-con e-child\" data-id=\"b7fdff6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5914ac6 elementor-widget elementor-widget-text-editor\" data-id=\"5914ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Emma Sj\u00f6berg\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6058b51 e-con-full e-flex e-con e-child\" data-id=\"6058b51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94918f5 elementor-widget elementor-widget-spacer\" data-id=\"94918f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18752bd e-con-full e-flex e-con e-child\" data-id=\"18752bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a289b6 elementor-widget elementor-widget-text-editor\" data-id=\"3a289b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>6 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb09859 e-con-full e-flex e-con e-child\" data-id=\"eb09859\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c503ce2 elementor-widget elementor-widget-image\" data-id=\"c503ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-automation\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation.png\" class=\"attachment-full size-full wp-image-24521\" alt=\"How to get started with email automation\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66315a9 elementor-widget elementor-widget-text-editor\" data-id=\"66315a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 10\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc111e3 elementor-widget elementor-widget-heading\" data-id=\"bc111e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-automation\/\">How to get started with email automation<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5945b30 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5945b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-499cc95 e-con-full e-flex e-con e-child\" data-id=\"499cc95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8041af2 e-con-full e-flex e-con e-child\" data-id=\"8041af2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9386052 elementor-widget elementor-widget-text-editor\" data-id=\"9386052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Emma Sj\u00f6berg\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e363db e-con-full e-flex e-con e-child\" data-id=\"8e363db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45a626b elementor-widget elementor-widget-spacer\" data-id=\"45a626b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d1afbe e-con-full e-flex e-con e-child\" data-id=\"3d1afbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376e289 elementor-widget elementor-widget-text-editor\" data-id=\"376e289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>8 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2760e64 e-con-full e-flex e-con e-child\" data-id=\"2760e64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1831586 elementor-widget elementor-widget-image\" data-id=\"1831586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/optimize-email-marketing\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns.png\" class=\"attachment-full size-full wp-image-24548\" alt=\"How to optimize your email marketing campaigns\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-388dbc0 elementor-widget elementor-widget-text-editor\" data-id=\"388dbc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 11\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f5c38 elementor-widget elementor-widget-heading\" data-id=\"e1f5c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/optimize-email-marketing\/\">How to optimize your email marketing campaigns<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51bec31 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"51bec31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a4d4fd e-con-full e-flex e-con e-child\" data-id=\"5a4d4fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e10ed0 e-con-full e-flex e-con e-child\" data-id=\"8e10ed0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9302128 elementor-widget elementor-widget-text-editor\" data-id=\"9302128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sebastian Brissman\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8736c73 e-con-full e-flex e-con e-child\" data-id=\"8736c73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad218b7 elementor-widget elementor-widget-spacer\" data-id=\"ad218b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-894f534 e-con-full e-flex e-con e-child\" data-id=\"894f534\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf876f elementor-widget elementor-widget-text-editor\" data-id=\"5cf876f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>13 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to write Email subject lines that get opened Find out why the email subject line is crucial within email marketing and how to improve yours with practical tips. Written by: Sebastian Brissman 16 May 2024 Reading time: 9 minutes An email subject line is the first thing subscribers see in their inbox and can\u00a0be [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20882","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=20882"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20882\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20817"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=20882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}