{"id":20878,"date":"2024-05-15T06:47:52","date_gmt":"2024-05-15T06:47:52","guid":{"rendered":"https:\/\/getanewsletter.com\/?page_id=20878"},"modified":"2024-05-16T14:43:50","modified_gmt":"2024-05-16T14:43:50","slug":"call-to-action","status":"publish","type":"page","link":"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/call-to-action\/","title":{"rendered":"Guide part 6: How to write an effective call-to-action in emails"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20878\" class=\"elementor elementor-20878 elementor-20875\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c672aa e-flex e-con-boxed e-con e-parent\" data-id=\"1c672aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d50303 e-con-full e-flex e-con e-child\" data-id=\"8d50303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82a9342 ignore elementor-widget elementor-widget-heading\" data-id=\"82a9342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to create a<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7fade elementor-widget elementor-widget-heading\" data-id=\"ff7fade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Call-to-action that convert<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c841e2 elementor-widget elementor-widget-text-editor\" data-id=\"6c841e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Find out why call-to-actions are crucial to converting more customers and how you can improve your own with practical tips.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ba67a e-con-full e-flex e-con e-child\" data-id=\"43ba67a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c4853 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b6c4853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca033e7 elementor-widget elementor-widget-text-editor\" data-id=\"ca033e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWritten by: Sebastian Brissman\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c28688 elementor-widget elementor-widget-spacer\" data-id=\"3c28688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca94d27 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ca94d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9708ecc elementor-widget elementor-widget-text-editor\" data-id=\"9708ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t15 May 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7178b7 elementor-widget elementor-widget-spacer\" data-id=\"e7178b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0ef89 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3c0ef89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca726e elementor-widget elementor-widget-text-editor\" data-id=\"aca726e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReading time: 10 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e690981 e-flex e-con-boxed e-con e-parent\" data-id=\"e690981\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c380fd e-con-full e-flex e-con e-child\" data-id=\"5c380fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05fda17 elementor-widget elementor-widget-image\" data-id=\"05fda17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-create-a-call-to-action-that-convert-1.png\" class=\"attachment-full size-full wp-image-24470\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-create-a-call-to-action-that-convert-1.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-create-a-call-to-action-that-convert-1-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-create-a-call-to-action-that-convert-1-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc61e66 e-flex e-con-boxed e-con e-parent\" data-id=\"bc61e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-298d743 e-con-full e-flex e-con e-child\" data-id=\"298d743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da0d569 elementor-widget elementor-widget-text-editor\" data-id=\"da0d569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>When it comes to email marketing, every email should have a purpose. Whether\u00a0it&#8217;s\u00a0informing your subscribers about your latest offers and\u00a0product updates or getting them to visit your website, every email campaign should have a primary goal.<\/strong><\/p><p><span data-preserver-spaces=\"true\">You can&#8217;t leave your readers guessing what you want them to do after reading your email &#8211; this is where your call-to-action comes into play. It has the task of leading your readers in the right direction towards your primary goal.<\/span><\/p><p><span data-preserver-spaces=\"true\">In this section, you&#8217;ll find everything you need to know about creating call-to-actions that convert your customers and why they are\u00a0<\/span><span data-preserver-spaces=\"true\">so<\/span><span data-preserver-spaces=\"true\">\u00a0important.\u00a0<\/span><span data-preserver-spaces=\"true\">You&#8217;ll also get several\u00a0<\/span><span data-preserver-spaces=\"true\">great<\/span><span data-preserver-spaces=\"true\">\u00a0examples of what they can look like\u00a0<\/span><span data-preserver-spaces=\"true\">in reality<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a68b8f elementor-widget elementor-widget-table-of-contents\" data-id=\"8a68b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__8a68b8f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54e94af e-flex e-con-boxed e-con e-parent\" data-id=\"54e94af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6101392 e-con-full e-flex e-con e-child\" data-id=\"6101392\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df66e1 elementor-widget elementor-widget-text-editor\" data-id=\"3df66e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 1<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41568a3 elementor-widget elementor-widget-heading\" data-id=\"41568a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a call-to-action (CTA)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7fa3eb e-flex e-con-boxed e-con e-parent\" data-id=\"b7fa3eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5fc617 e-con-full e-flex e-con e-child\" data-id=\"a5fc617\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4db21 elementor-widget elementor-widget-text-editor\" data-id=\"1f4db21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">A call-to-action (CTA) is a button or link that calls readers to action. That is, to do what you want them to do &#8211; for example, to buy a product, sign up for a course, register for a service, read a blog post, and so on.\u00a0\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">They have a clear purpose directly linked to some\u00a0<\/span><span data-preserver-spaces=\"true\">kind of<\/span><span data-preserver-spaces=\"true\">\u00a0conclusion and\u00a0<\/span><span data-preserver-spaces=\"true\">therefore<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">need<\/span><span data-preserver-spaces=\"true\">\u00a0to be direct and concise<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">to clearly show\u00a0<\/span><span data-preserver-spaces=\"true\">what the next step is<\/span><span data-preserver-spaces=\"true\">\u00a0for the reader<\/span><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\">\u00a0Call-to-actions are one of your best tools in <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/introduction-to-email-marketing\/\">email marketing<\/a> to create engagement and help you get more clicks, conversions, and thus a better result.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168e655 elementor-widget elementor-widget-heading\" data-id=\"168e655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is a call-to-action important in email marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a5393 elementor-widget elementor-widget-text-editor\" data-id=\"97a5393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">As mentioned earlier, every email should have a goal &#8211; to get more purchases, signups, traffic to your website, and so on.\u00a0<\/span><span data-preserver-spaces=\"true\">To achieve this,<\/span><span data-preserver-spaces=\"true\">\u00a0you need to get your subscribers to leave their inbox and go to another website.<\/span><\/p><p><span data-preserver-spaces=\"true\">That&#8217;s why a call-to-action is very important because it&#8217;s the last action your subscribers need to take in your email and leads them to where you want them to go. A good and clear CTA also leads to more clicks and conversions. Precisely because it attracts the reader&#8217;s attention better and clearly shows the\u00a0<\/span><span data-preserver-spaces=\"true\">value of the click<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2f8f3 elementor-widget elementor-widget-heading\" data-id=\"1f2f8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of call-to-actions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02fe5ac elementor-widget elementor-widget-text-editor\" data-id=\"02fe5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Every email you send should generally have a primary goal, but that doesn&#8217;t necessarily mean you need only one CTA. Sometimes\u00a0<\/span><span data-preserver-spaces=\"true\">you<\/span><span data-preserver-spaces=\"true\">\u00a0may have several possible actions that your subscribers can take in your email and, then these call-to-actions can be divided into two different categories:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2288b elementor-widget elementor-widget-heading\" data-id=\"cc2288b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Primary call-to-action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18cacd elementor-widget elementor-widget-spacer\" data-id=\"a18cacd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656aa61 elementor-widget elementor-widget-image\" data-id=\"656aa61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-yoga.png\" class=\"attachment-full size-full wp-image-24410\" alt=\"Hot Yoga Flow class announcement banner with two people meditating in a yoga studio\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-yoga.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-yoga-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29f784 elementor-widget elementor-widget-spacer\" data-id=\"e29f784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f40b13 elementor-widget elementor-widget-text-editor\" data-id=\"1f40b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Your primary call-to-action is the main action you want your subscribers to take. It should be the most prominent in your email and designed in a way that helps it stand out from the rest of the content.<\/span><\/p><p><span data-preserver-spaces=\"true\">One way to help your primary call-to-action stand out better is to use white space around it. It will help draw attention to your call-to-action and reduce visual clutter.<\/span><\/p><p><span data-preserver-spaces=\"true\">You can also make primary calls-to-actions stand out more by:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Designing your primary CTA as a button<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Make the button a different color that stands out from the rest of your content<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Using typography such as bold and larger text<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Place your primary CTA early in your email to increase the chances of more readers seeing it. If you place it further down, you run the risk that not everyone will see it, as not all your subscribers may read the whole email.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b595f89 elementor-widget elementor-widget-spacer\" data-id=\"b595f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d079d elementor-widget elementor-widget-heading\" data-id=\"47d079d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Secondary call-to-action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6c831 elementor-widget elementor-widget-spacer\" data-id=\"7d6c831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1788e elementor-widget elementor-widget-image\" data-id=\"4a1788e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-ecommerce.png\" class=\"attachment-full size-full wp-image-24472\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-ecommerce.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-ecommerce-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a7a14 elementor-widget elementor-widget-spacer\" data-id=\"91a7a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7d3a2 elementor-widget elementor-widget-text-editor\" data-id=\"cf7d3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Your emails may contain more than one action and require using multiple call-to-actions &#8211; this is where secondary call-to-actions come in.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Secondary call-to-actions should be designed in a less attention-grabbing way to avoid confusion and put your primary CTA in focus.<\/span><\/p><p><span data-preserver-spaces=\"true\">To avoid your CTAs competing with each other, consider not placing your secondary call-to-actions as prominently and avoid using bright colors that grab attention\u00a0<\/span><span data-preserver-spaces=\"true\">easily<\/span><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">An easy way to differentiate between your primary and secondary CTAs is to adjust the size and use colors that blend in with the rest of your content. This way, your primary call-to-action\u00a0<\/span><span data-preserver-spaces=\"true\">still<\/span><span data-preserver-spaces=\"true\">\u00a0stands out from the rest of your content, and your secondary call-to-actions are not in focus.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078ed2b elementor-widget elementor-widget-heading\" data-id=\"078ed2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where should I place my call-to-action?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8834368 elementor-widget elementor-widget-spacer\" data-id=\"8834368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbbecae elementor-widget elementor-widget-image\" data-id=\"fbbecae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"491\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/vad-ar-en-call-to-action.png\" class=\"attachment-full size-full wp-image-24474\" alt=\"vad-ar-en-call-to-action\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/vad-ar-en-call-to-action.png 629w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/vad-ar-en-call-to-action-300x234.png 300w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6212b0 elementor-widget elementor-widget-spacer\" data-id=\"f6212b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb6018 elementor-widget elementor-widget-text-editor\" data-id=\"cfb6018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">There are a lot of different types of layouts that affect the number and placement of your call-to-action. Regardless of the email layout, your CTA\u00a0<\/span><span data-preserver-spaces=\"true\">needs to<\/span><span data-preserver-spaces=\"true\">\u00a0be visible and placed in the most prominent position in your email.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">With that said, let&#8217;s go through some tips that can help you with the placement of call-to-actions in your emails:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">You can place your primary CTA at the beginning of your email to create immediate visibility for your desired action as long as it clearly states what it is about.<br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">You can also place it at the end of your email so readers can absorb your whole message before choosing to act.<br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">If you use multiple call-to-actions in your emails, you should place them next to relevant content.<br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">Place your call-to-actions in places where it will be natural for readers to pause &#8211; for example, at headlines, captions, and the end of paragraphs.<br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\">Use secondary call-to-actions in the body text or subheadings to avoid them taking focus away from your primary CTA.<br \/><br \/><\/span><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">If your email has only one CTA, the placement should follow the logical order of your message.<\/span><br \/><span data-preserver-spaces=\"true\"><br \/>For example, if you want to collect signups for an event, you want readers to find your call-to-action after reading about the event and not before, as there is no point for your subscribers to sign up for something they know nothing about.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22b239 elementor-widget elementor-widget-spacer\" data-id=\"f22b239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fc7252 e-flex e-con-boxed e-con e-parent\" data-id=\"8fc7252\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e1b22b e-con-full e-flex e-con e-child\" data-id=\"3e1b22b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb94da9 elementor-widget elementor-widget-text-editor\" data-id=\"fb94da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 2<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccdd141 elementor-widget elementor-widget-heading\" data-id=\"ccdd141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips on how to create the perfect call-to-action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aba616 e-flex e-con-boxed e-con e-parent\" data-id=\"2aba616\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-843bf5f e-con-full e-flex e-con e-child\" data-id=\"843bf5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e33138 elementor-widget elementor-widget-text-editor\" data-id=\"6e33138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">It&#8217;s not quite that simple to\u00a0<\/span><span data-preserver-spaces=\"true\">just<\/span><span data-preserver-spaces=\"true\">\u00a0add a CTA button and assume it will work well. That&#8217;s why\u00a0<\/span><span data-preserver-spaces=\"true\">we&#8217;re going to<\/span><span data-preserver-spaces=\"true\">\u00a0walk through some tips you should keep in mind to help you be more successful when designing and writing your call-to-action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab73688 elementor-widget elementor-widget-heading\" data-id=\"ab73688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy-related call-to-action tips<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfcbd5 ignore elementor-widget elementor-widget-heading\" data-id=\"6bfcbd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use action-oriented text<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a21db elementor-widget elementor-widget-spacer\" data-id=\"19a21db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d2271 elementor-widget elementor-widget-image\" data-id=\"f8d2271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/06\/get-a-newsletter-template-events.png\" class=\"attachment-full size-full wp-image-22824\" alt=\"Event newsletter template\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/06\/get-a-newsletter-template-events.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/06\/get-a-newsletter-template-events-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db09107 elementor-widget elementor-widget-spacer\" data-id=\"db09107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dcc4e9 elementor-widget elementor-widget-text-editor\" data-id=\"6dcc4e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">We mentioned earlier that a CTA should be a call to action &#8211; to get your subscribers to do what you want them to do. Make sure your text reflects that and is action-oriented.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">While this may work, you should avoid\u00a0<\/span><span data-preserver-spaces=\"true\">using<\/span><span data-preserver-spaces=\"true\">\u00a0boring words like read more, click here, submit, sign up, buy now, shop now, and so on.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Instead, you should combine these actionable words with text that relates to your specific offer and shows the value it provides.<\/span><\/p><p><span data-preserver-spaces=\"true\">Here are some examples:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Get 40% off<\/span><\/li><li><span data-preserver-spaces=\"true\">Try the service for free<\/span><\/li><li><span data-preserver-spaces=\"true\">Reserve your spot<\/span><\/li><li><span data-preserver-spaces=\"true\">Buy now and get free shipping<\/span><\/li><li><span data-preserver-spaces=\"true\">Check out our summer collection<\/span><\/li><li><span data-preserver-spaces=\"true\">Share your feedback<\/span><\/li><li><span data-preserver-spaces=\"true\">See your personalized plan<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bbc5a7 elementor-widget elementor-widget-spacer\" data-id=\"8bbc5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96a647 elementor-widget elementor-widget-text-editor\" data-id=\"d96a647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Tip: <\/strong>Try writing your texts in first-person instead of second-person and see if your subscribers react better. From the examples above, you could instead write <strong>\u201cGive me a 40% discount\u201d<\/strong>, <strong>\u201cReserve my\u00a0spot\u201d<\/strong> or <strong>\u201cView my personal plan\u201d<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bffad1d elementor-widget elementor-widget-spacer\" data-id=\"bffad1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02ba90 ignore elementor-widget elementor-widget-heading\" data-id=\"e02ba90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Font size<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba20a8 elementor-widget elementor-widget-text-editor\" data-id=\"1ba20a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The font size of your CTA buttons should be large enough to be easily readable and visible but not excessive.\u00a0<\/span><span data-preserver-spaces=\"true\">Make<\/span><span data-preserver-spaces=\"true\">\u00a0sure<\/span><span data-preserver-spaces=\"true\">\u00a0the texts are big enough to grab the subscribers&#8217; attention but not so big that it discourages them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c3bcb ignore elementor-widget elementor-widget-heading\" data-id=\"a2c3bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keep it brief<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89e8ac elementor-widget elementor-widget-text-editor\" data-id=\"d89e8ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">A call-to-action is most effective when it explains, in the shortest possible way, what value it brings to readers to click on it. Depending on the font size in your CTAs, you may need to consider the number of words you use &#8211; this becomes more important the\u00a0<\/span><span data-preserver-spaces=\"true\">larger<\/span><span data-preserver-spaces=\"true\">\u00a0the font size you use.<\/span><\/p><p><span data-preserver-spaces=\"true\">Regardless of the font size, try to stick to 3-5 words and\u00a0<\/span><span data-preserver-spaces=\"true\">certainly<\/span><span data-preserver-spaces=\"true\">\u00a0no more than 6-7 words.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e1c2d ignore elementor-widget elementor-widget-heading\" data-id=\"11e1c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create a sense of urgency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12ed6f elementor-widget elementor-widget-text-editor\" data-id=\"b12ed6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">If you have a time-limited offer, you can use it in your emails to increase the sense of urgency for your subscribers to take advantage of your offer.\u00a0<\/span><span data-preserver-spaces=\"true\">In general, people<\/span><span data-preserver-spaces=\"true\">\u00a0don&#8217;t like to miss out on things, especially when it comes to limited-time e-commerce offers that many people can relate to.<\/span><\/p><p><span data-preserver-spaces=\"true\">Here are some examples of texts with urgency:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">40% off today only<\/span><\/li><li><span data-preserver-spaces=\"true\">Shop before 8 pm and get free shipping<\/span><\/li><li><span data-preserver-spaces=\"true\">Reserve your spot &#8211; 6 spots left<\/span><\/li><li><span data-preserver-spaces=\"true\">Your offer is valid until 22.00<\/span><\/li><li><span data-preserver-spaces=\"true\">Take out a subscription today &#8211; get one month free<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f1db65 elementor-widget elementor-widget-spacer\" data-id=\"8f1db65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-088ee46 elementor-widget elementor-widget-heading\" data-id=\"088ee46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design-related call-to-action tips<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6855ae ignore elementor-widget elementor-widget-heading\" data-id=\"f6855ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Color and contrast<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c9d7c elementor-widget elementor-widget-spacer\" data-id=\"18c9d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d97bde6 elementor-widget elementor-widget-image\" data-id=\"d97bde6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-newsletter.png\" class=\"attachment-full size-full wp-image-24476\" alt=\"FoodLoverNews homepage hero\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-newsletter.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-newsletter-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9ff3b elementor-widget elementor-widget-spacer\" data-id=\"1c9ff3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d0078 elementor-widget elementor-widget-text-editor\" data-id=\"03d0078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The choice of color for your call-to-actions is\u00a0<\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">. You should use a color that stands out from the surrounding content and attracts attention without being too distracting.<\/span><\/p><p><span data-preserver-spaces=\"true\">Also, make sure that the color you use matches your brand. For example, wouldn&#8217;t it be wrong for McDonald&#8217;s to use a green CTA button instead of a yellow or red one?<\/span><\/p><p><span data-preserver-spaces=\"true\">You should also\u00a0<\/span><span data-preserver-spaces=\"true\">make sure<\/span><span data-preserver-spaces=\"true\">\u00a0that the color stands out from the background and text colors to create a good contrast. Your goal should be to use a color that goes well with the rest of the content and is also the most\u00a0<\/span><span data-preserver-spaces=\"true\">obvious<\/span><span data-preserver-spaces=\"true\">\u00a0color your readers will see when they read your email.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a59a8d7 ignore elementor-widget elementor-widget-heading\" data-id=\"a59a8d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Size of the CTA button<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16164b6 elementor-widget elementor-widget-spacer\" data-id=\"16164b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2d077 elementor-widget elementor-widget-image\" data-id=\"0d2d077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-magazine.png\" class=\"attachment-full size-full wp-image-24478\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-magazine.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-magazine-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d020cb9 elementor-widget elementor-widget-spacer\" data-id=\"d020cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22413ff elementor-widget elementor-widget-text-editor\" data-id=\"22413ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">You need to find<\/span><span data-preserver-spaces=\"true\">\u00a0a balance for how big your CTA buttons should be. There is no right or wrong way to size your CTA buttons. Use common sense and find that balance for your specific email design.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Your CTA buttons shouldn&#8217;t be so small that they don&#8217;t stand out\u00a0<\/span><span data-preserver-spaces=\"true\">but<\/span><span data-preserver-spaces=\"true\"> at the same time, they shouldn&#8217;t be overly large either to put readers off and don&#8217;t look good with the rest of the <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-marketing-design\/\">email design<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e4292 ignore elementor-widget elementor-widget-heading\" data-id=\"63e4292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use white space<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc000f1 elementor-widget elementor-widget-spacer\" data-id=\"cc000f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3270533 elementor-widget elementor-widget-image\" data-id=\"3270533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-corporate.png\" class=\"attachment-full size-full wp-image-24422\" alt=\"get-a-newsletter-template-corporate\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-corporate.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-corporate-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d35b78 elementor-widget elementor-widget-spacer\" data-id=\"3d35b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c927b elementor-widget elementor-widget-text-editor\" data-id=\"d4c927b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">An easy way to make your call-to-action stand out mo<\/span><span data-preserver-spaces=\"true\">re is to use white space around it. It creates a visual break from the rest of the content and draws the reader&#8217;s attention to where you want it to go.<\/span><\/p><p><span data-preserver-spaces=\"true\">When you use white space around your call-to-actions, you also make it easier for subscribers who read your email on their mobile. It provides\u00a0<\/span><span data-preserver-spaces=\"true\">an easier<\/span><span data-preserver-spaces=\"true\">\u00a0surface for their fingers to click on, which can sometimes be an issue if other content is too close to a CTA.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af07ee8 ignore elementor-widget elementor-widget-heading\" data-id=\"af07ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keep track of your other content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa97a6 elementor-widget elementor-widget-spacer\" data-id=\"4aa97a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b25873 elementor-widget elementor-widget-image\" data-id=\"7b25873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2258\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail.jpg\" class=\"attachment-full size-full wp-image-24333\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail.jpg 680w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail-90x300.jpg 90w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail-602x2000.jpg 602w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail-463x1536.jpg 463w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail-617x2048.jpg 617w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/reallygoodemails.com\/emails\/save-15-on-thermapen-mk4\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac15db3 elementor-widget elementor-widget-spacer\" data-id=\"ac15db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8f3e3 elementor-widget elementor-widget-text-editor\" data-id=\"cc8f3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">It&#8217;s not only call-to-actions that can grab attention, but other content\u00a0<\/span><span data-preserver-spaces=\"true\">such<\/span><span data-preserver-spaces=\"true\">\u00a0as images and\u00a0<\/span><span data-preserver-spaces=\"true\">large<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">texts<\/span><span data-preserver-spaces=\"true\">\u00a0can also do so.\u00a0<\/span><span data-preserver-spaces=\"true\">You should\u00a0<\/span><span data-preserver-spaces=\"true\">make sure<\/span><span data-preserver-spaces=\"true\">\u00a0they do not distract your readers from\u00a0<\/span><span data-preserver-spaces=\"true\">clearly<\/span><span data-preserver-spaces=\"true\">\u00a0seeing your primary CTA.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">As your goal\u00a0<\/span><span data-preserver-spaces=\"true\">in<\/span><span data-preserver-spaces=\"true\">\u00a0most\u00a0<\/span><span data-preserver-spaces=\"true\">cases<\/span><span data-preserver-spaces=\"true\">\u00a0is to get readers to click on your primary call-to-action, you should make your other content fade into the background. For example, you can make your secondary call-to-actions less colorful, adjust the color strength of images, adjust text sizes, and work on the placement of your CTA if the other content takes too much focus from your primary call-to-action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2548046 e-flex e-con-boxed e-con e-parent\" data-id=\"2548046\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d658377 e-con-full e-flex e-con e-child\" data-id=\"d658377\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3d71d elementor-widget elementor-widget-text-editor\" data-id=\"1a3d71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 3<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce857e elementor-widget elementor-widget-heading\" data-id=\"3ce857e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Great call-to-action examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f65e27c e-flex e-con-boxed e-con e-parent\" data-id=\"f65e27c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1dbf6b8 e-con-full e-flex e-con e-child\" data-id=\"1dbf6b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a446609 elementor-widget elementor-widget-text-editor\" data-id=\"a446609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">So far, we&#8217;ve covered some copy and design-related tips on how to create a good CTA. Now\u00a0<\/span><span data-preserver-spaces=\"true\">we&#8217;ll<\/span><span data-preserver-spaces=\"true\">\u00a0show you some great examples of what call-to-actions can look like in real life.<\/span><\/p><p><span data-preserver-spaces=\"true\">In the first example, Indeed, a service for job\u00a0<\/span><span data-preserver-spaces=\"true\">seekers<\/span><span data-preserver-spaces=\"true\">\u00a0uses a clear primary call-to-action in blue color that stands out and leads readers to a guide on &#8220;8 do&#8217;s and don&#8217;ts of your CV&#8221;.\u00a0\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Below, they continue to link to career advice articles via secondary CTAs that don&#8217;t take the focus off their main objective but are visible enough to grab attention and deliver extra value.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c395f4f elementor-widget elementor-widget-image\" data-id=\"c395f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1421\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-indeed.png\" class=\"attachment-full size-full wp-image-24480\" alt=\"exempel-call-to-action-nyhetsbrev-indeed\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-indeed.png 680w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-indeed-144x300.png 144w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/reallygoodemails.com\/emails\/new-8-resume-dos-and-donts\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-affbcf9 elementor-widget elementor-widget-spacer\" data-id=\"affbcf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a906e18 elementor-widget elementor-widget-text-editor\" data-id=\"a906e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The newsletter from McDonald&#8217;s follows a similar path and\u00a0<\/span><span data-preserver-spaces=\"true\">has the purpose of getting<\/span><span data-preserver-spaces=\"true\">\u00a0readers to download the Happy Meal app.<\/span><span data-preserver-spaces=\"true\">\u00a0They use a clear call-to-action that also shows what readers get from clicking the CTA button.<\/span><\/p><p><span data-preserver-spaces=\"true\">Further down, they show content on what readers can expect to see in the app and use secondary call-to-actions in the form of link texts that tell more to those who are interested.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b91263 elementor-widget elementor-widget-image\" data-id=\"1b91263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1308\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-mcdonalds.png\" class=\"attachment-full size-full wp-image-24482\" alt=\"exempel-call-to-action-nyhetsbrev-mcdonalds\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-mcdonalds.png 680w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-mcdonalds-156x300.png 156w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/reallygoodemails.com\/emails\/tap-into-fun-with-the-happy-meal-app\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e362f elementor-widget elementor-widget-spacer\" data-id=\"c8e362f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e3672 elementor-widget elementor-widget-text-editor\" data-id=\"43e3672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">A concise newsletter from\u00a0<\/span><span data-preserver-spaces=\"true\">Avocode offering their subscribers to try their service for free for 30 days and using social proof from their current customers to show the value they are missing out on by not using the service.<\/span><\/p><p><span data-preserver-spaces=\"true\">Avocode uses the same CTA button twice, leading to the same main goal that clearly explains what readers get from clicking either button.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f124b8 elementor-widget elementor-widget-image\" data-id=\"4f124b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1357\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-avocode.png\" class=\"attachment-full size-full wp-image-24484\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-avocode.png 680w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-avocode-150x300.png 150w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/reallygoodemails.com\/emails\/fall-in-love-with-avocode-\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b33928 elementor-widget elementor-widget-spacer\" data-id=\"4b33928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6b5bb elementor-widget elementor-widget-text-editor\" data-id=\"de6b5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The last example from Blume is short and concise but is still as effective as the other examples above. The newsletter has only one CTA that clearly shows what they want their subscribers to do and also removes any distractions that could have occurred if they had more content and more call-to-actions.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9979381 elementor-widget elementor-widget-image\" data-id=\"9979381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1196\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-blume.png\" class=\"attachment-full size-full wp-image-24486\" alt=\"exempel-call-to-action-nyhetsbrev\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-blume.png 680w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/exempel-call-to-action-nyhetsbrev-blume-171x300.png 171w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/reallygoodemails.com\/emails\/crystal-clear\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368bdce elementor-widget elementor-widget-spacer\" data-id=\"368bdce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6a6c2 ignore elementor-widget elementor-widget-heading\" data-id=\"bb6a6c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22117d5 elementor-widget elementor-widget-text-editor\" data-id=\"22117d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">A strong call-to-action is powerful on all levels. Verbally, with a text and purpose that evokes emotion. Visually, with a design and placement that immediately grabs the reader&#8217;s attention and leads them where you want them to go. CTAs help your customers take action, whether your goal is to sell more or convert more.<\/span><\/p><p><span data-preserver-spaces=\"true\">You can read the next part of the guide on creating great subject lines that get you higher open rates or get started now with <a href=\"https:\/\/app.getanewsletter.com\/signup\/\">Get a Newsletter&#8217;s free plan<\/a> and start designing and writing better call-to-actions in your emails.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e486d6f e-con-full e-flex e-con e-child\" data-id=\"e486d6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-205de7c e-flex e-con-boxed e-con e-child\" data-id=\"205de7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a7c9f7 e-con-full e-flex e-con e-child\" data-id=\"7a7c9f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35af8ad ignore elementor-widget elementor-widget-heading\" data-id=\"35af8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d881f elementor-widget elementor-widget-text-editor\" data-id=\"b2d881f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Start creating &amp; sending email newsletters for free with Get a Newsletter\u00a0<\/span><span data-preserver-spaces=\"true\">to easily reach your subscribers and customers<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6c58d elementor-tablet-align-center elementor-mobile-align-justify elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ec6c58d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/app.getanewsletter.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1154dd e-con-full e-flex e-con e-child\" data-id=\"b1154dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82f49fb elementor-widget elementor-widget-image\" data-id=\"82f49fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"782\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png\" class=\"attachment-large size-large wp-image-22582\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png 960w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-300x244.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-768x626.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca526bf elementor-widget elementor-widget-spacer\" data-id=\"ca526bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e33c0b9 e-flex e-con-boxed e-con e-parent\" data-id=\"e33c0b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2322c6c ignore elementor-widget elementor-widget-heading\" data-id=\"2322c6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep reading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c3ade elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30c3ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c4724f e-con-full e-flex e-con e-child\" data-id=\"6c4724f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b73f01a e-con-full e-flex e-con e-child\" data-id=\"b73f01a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-482ebbe elementor-widget elementor-widget-image\" data-id=\"482ebbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-subject-lines\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines.png\" class=\"attachment-full size-full wp-image-24490\" alt=\"How to write great email subject lines that get opened\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca168a elementor-widget elementor-widget-text-editor\" data-id=\"aca168a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 8\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dd33a elementor-widget elementor-widget-heading\" data-id=\"33dd33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-subject-lines\/\">How to write email subject lines that get opened<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613663f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"613663f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb06df7 e-con-full e-flex e-con e-child\" data-id=\"eb06df7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9077583 e-con-full e-flex e-con e-child\" data-id=\"9077583\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd6a0e elementor-widget elementor-widget-text-editor\" data-id=\"0dd6a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sebastian Brissman\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c6a5b2 e-con-full e-flex e-con e-child\" data-id=\"0c6a5b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c215838 elementor-widget elementor-widget-spacer\" data-id=\"c215838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ebcb08 e-con-full e-flex e-con e-child\" data-id=\"8ebcb08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1c68a elementor-widget elementor-widget-text-editor\" data-id=\"1d1c68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>9 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2346136 e-con-full e-flex e-con e-child\" data-id=\"2346136\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-303f601 elementor-widget elementor-widget-image\" data-id=\"303f601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-preheader\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders.png\" class=\"attachment-full size-full wp-image-24509\" alt=\"How to increase email open rates with email preheaders\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f50963c elementor-widget elementor-widget-text-editor\" data-id=\"f50963c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 9\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a2cd6 elementor-widget elementor-widget-heading\" data-id=\"74a2cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-preheader\/\">How to increase email open rates with email preheaders<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdd5b1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0cdd5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbcf890 e-con-full e-flex e-con e-child\" data-id=\"fbcf890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8ec243 e-con-full e-flex e-con e-child\" data-id=\"e8ec243\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5136f2 elementor-widget elementor-widget-text-editor\" data-id=\"a5136f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Emma Sj\u00f6berg\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01cbdbd e-con-full e-flex e-con e-child\" data-id=\"01cbdbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c9bf2 elementor-widget elementor-widget-spacer\" data-id=\"31c9bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b526990 e-con-full e-flex e-con e-child\" data-id=\"b526990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a655b elementor-widget elementor-widget-text-editor\" data-id=\"59a655b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>6 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dfc94a e-con-full e-flex e-con e-child\" data-id=\"0dfc94a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eae9c71 elementor-widget elementor-widget-image\" data-id=\"eae9c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-automation\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation.png\" class=\"attachment-full size-full wp-image-24521\" alt=\"How to get started with email automation\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e2ad8 elementor-widget elementor-widget-text-editor\" data-id=\"23e2ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 10\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5212553 elementor-widget elementor-widget-heading\" data-id=\"5212553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-automation\/\">How to get started with email automation<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e6c89 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38e6c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7709963 e-con-full e-flex e-con e-child\" data-id=\"7709963\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eddfad4 e-con-full e-flex e-con e-child\" data-id=\"eddfad4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bee29 elementor-widget elementor-widget-text-editor\" data-id=\"d5bee29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Emma Sj\u00f6berg\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b8a78e e-con-full e-flex e-con e-child\" data-id=\"4b8a78e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5db6798 elementor-widget elementor-widget-spacer\" data-id=\"5db6798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6af058f e-con-full e-flex e-con e-child\" data-id=\"6af058f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f847e7 elementor-widget elementor-widget-text-editor\" data-id=\"0f847e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>8 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to create a Call-to-action that convert Find out why call-to-actions are crucial to converting more customers and how you can improve your own with practical tips. Written by: Sebastian Brissman 15 May 2024 Reading time: 10 minutes When it comes to email marketing, every email should have a purpose. Whether\u00a0it&#8217;s\u00a0informing your subscribers about your [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20878","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=20878"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20878\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20817"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=20878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}