{"id":20874,"date":"2024-05-14T06:47:52","date_gmt":"2024-05-14T06:47:52","guid":{"rendered":"https:\/\/getanewsletter.com\/?page_id=20874"},"modified":"2024-05-16T10:01:28","modified_gmt":"2024-05-16T10:01:28","slug":"create-engaging-email-newsletters","status":"publish","type":"page","link":"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/create-engaging-email-newsletters\/","title":{"rendered":"Guide part 5: How to write engaging emails and newsletters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20874\" class=\"elementor elementor-20874 elementor-20873\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f96be0 e-flex e-con-boxed e-con e-parent\" data-id=\"5f96be0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-621772c e-con-full e-flex e-con e-child\" data-id=\"621772c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0666fe7 ignore elementor-widget elementor-widget-heading\" data-id=\"0666fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6288ea0 elementor-widget elementor-widget-heading\" data-id=\"6288ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Create engaging email newsletters<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d786d elementor-widget elementor-widget-text-editor\" data-id=\"09d786d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Find out why good writing is crucial for email newsletters and how you can improve your writing skills with practical tips.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d446037 e-con-full e-flex e-con e-child\" data-id=\"d446037\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17d1479 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"17d1479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b7322 elementor-widget elementor-widget-text-editor\" data-id=\"d6b7322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWritten by: Sebastian Brissman\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ed06a elementor-widget elementor-widget-spacer\" data-id=\"92ed06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86b93f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b86b93f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3817e82 elementor-widget elementor-widget-text-editor\" data-id=\"3817e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t14 May 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea7c10d elementor-widget elementor-widget-spacer\" data-id=\"ea7c10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7994ef5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7994ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20aa46 elementor-widget elementor-widget-text-editor\" data-id=\"a20aa46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReading time: 11 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b383f38 e-flex e-con-boxed e-con e-parent\" data-id=\"b383f38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ab1371 e-con-full e-flex e-con e-child\" data-id=\"3ab1371\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1763cd elementor-widget elementor-widget-image\" data-id=\"e1763cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/engaging-email-newsletters-1.png\" class=\"attachment-full size-full wp-image-24453\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/engaging-email-newsletters-1.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/engaging-email-newsletters-1-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/engaging-email-newsletters-1-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfee924 e-flex e-con-boxed e-con e-parent\" data-id=\"cfee924\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac0a98d e-con-full e-flex e-con e-child\" data-id=\"ac0a98d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3c8bd elementor-widget elementor-widget-text-editor\" data-id=\"8b3c8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Writing engaging content for email newsletters and other campaigns is all about writing\u00a0copy that is compelling and\u00a0gets readers to do what you want them to do.\u00a0This\u00a0means you should have a specific goal in mind for each email.<\/strong><\/p><p><span data-preserver-spaces=\"true\">For example, you could get them to\u00a0<\/span><span data-preserver-spaces=\"true\">make a<\/span><span data-preserver-spaces=\"true\">\u00a0purchase, sign up for your service, or take a course.<\/span><\/p><p><span data-preserver-spaces=\"true\">Good content for email marketing is:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Visually easy to read<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">They have a single marketing objective<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Relevant to the target audience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Shows what the reader needs to do next<br \/><br \/><\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">To help you write even better and more engaging content for your email marketing, we&#8217;ve put together\u00a0<\/span><span data-preserver-spaces=\"true\">lots of tips that<\/span><span data-preserver-spaces=\"true\">\u00a0you can use when writing your copy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06fed64 elementor-widget elementor-widget-table-of-contents\" data-id=\"06fed64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__06fed64\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17b2524 e-flex e-con-boxed e-con e-parent\" data-id=\"17b2524\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68910a9 e-con-full e-flex e-con e-child\" data-id=\"68910a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6fc7a elementor-widget elementor-widget-text-editor\" data-id=\"ad6fc7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 1<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d687bc2 elementor-widget elementor-widget-heading\" data-id=\"d687bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is it crucial to write engaging email content?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25c3eb1 e-flex e-con-boxed e-con e-parent\" data-id=\"25c3eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7308425 e-con-full e-flex e-con e-child\" data-id=\"7308425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19813 elementor-widget elementor-widget-image\" data-id=\"ce19813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1083\" height=\"882\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletters.jpg\" class=\"attachment-full size-full wp-image-24455\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletters.jpg 1083w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletters-300x244.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletters-768x625.jpg 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9348e8 elementor-widget elementor-widget-spacer\" data-id=\"f9348e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcdc51d elementor-widget elementor-widget-text-editor\" data-id=\"dcdc51d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">You can design a great-looking email and have a great subject line that gets all your subscribers to open your newsletter, but if it lacks a clear and compelling message, is\u00a0<\/span><span data-preserver-spaces=\"true\">sloppily<\/span><span data-preserver-spaces=\"true\">\u00a0written, or isn&#8217;t relevant to your subscribers, you&#8217;ll have a hard time getting readers to do what you want them to do.<\/span><\/p><p><span data-preserver-spaces=\"true\">It&#8217;s\u00a0<\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">\u00a0to focus on writing good content as it will help you achieve better results in terms of sales and other conversions. For example, if your content increases the conversion rate from 1% to 2% in your emails, it means that you have doubled the number of conversions and can be the deciding factor in the success of your email campaign<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22d1913 e-flex e-con-boxed e-con e-parent\" data-id=\"22d1913\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a2eef6 e-con-full e-flex e-con e-child\" data-id=\"7a2eef6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ebd046 elementor-widget elementor-widget-text-editor\" data-id=\"6ebd046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 2<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28b9d4 elementor-widget elementor-widget-heading\" data-id=\"b28b9d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the benefits of good email content?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c92f606 e-flex e-con-boxed e-con e-parent\" data-id=\"c92f606\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee8480d e-con-full e-flex e-con e-child\" data-id=\"ee8480d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7855d6b elementor-widget elementor-widget-image\" data-id=\"7855d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"1042\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/digital-marketer-email-marketing.png\" class=\"attachment-full size-full wp-image-24457\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/digital-marketer-email-marketing.png 1280w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/digital-marketer-email-marketing-300x244.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/digital-marketer-email-marketing-1120x912.png 1120w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/digital-marketer-email-marketing-768x625.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de214c9 elementor-widget elementor-widget-text-editor\" data-id=\"de214c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Well-written copy has many benefits that help make your email campaigns more effective and profitable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f59c2 ignore elementor-widget elementor-widget-heading\" data-id=\"b6f59c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increased engagement and conversion rates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7736ee3 elementor-widget elementor-widget-text-editor\" data-id=\"7736ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Content that is engaging and relevant<\/span><span data-preserver-spaces=\"true\">\u00a0to your target audience will capture your subscribers&#8217; attention and interest.<\/span><span data-preserver-spaces=\"true\">\u00a0It leads to increased interaction in your emails and the chances of getting rea<\/span><span data-preserver-spaces=\"true\">ders to do what you want\u00a0<\/span><span data-preserver-spaces=\"true\">them to do<\/span><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">In addition, if your copy\u00a0<\/span><span data-preserver-spaces=\"true\">focuses on conveying the value and benefits of the product, service, or offer, your chances of higher engagement and conversion rates increase further.\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0is because subscribers will be more receptive to taking your desired action if they understand the value of it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63d284 ignore elementor-widget elementor-widget-heading\" data-id=\"e63d284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Better relationships with your target audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0e68b elementor-widget elementor-widget-text-editor\" data-id=\"cf0e68b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">To engage your subscribers in what you have to say, you need to put them in the spotlight, not yourself. You need to provide valuable information to your audience and speak to them personally to make them feel understood and valued. It will build trust and customer loyalty\u00a0<\/span><span data-preserver-spaces=\"true\">over time<\/span><span data-preserver-spaces=\"true\">\u00a0and create a long-lasting relationship between you and your audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37fd3f ignore elementor-widget elementor-widget-heading\" data-id=\"d37fd3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increases profitability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3f3fc elementor-widget elementor-widget-text-editor\" data-id=\"fd3f3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">When your emails\u00a0<\/span><span data-preserver-spaces=\"true\">are designed<\/span><span data-preserver-spaces=\"true\">\u00a0and written correctly, they will increase engagement, and<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">conversion, and ultimately act as a powerful marketing channel to increase your revenue. Strong customer relationships also lead to your target audience promoting your services and products for you to their surroundings.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-842fd31 e-flex e-con-boxed e-con e-parent\" data-id=\"842fd31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6257482 e-con-full e-flex e-con e-child\" data-id=\"6257482\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97bd4ce elementor-widget elementor-widget-text-editor\" data-id=\"97bd4ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 3<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c78e2 elementor-widget elementor-widget-heading\" data-id=\"e7c78e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 tips on how to write engaging email newsletters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b403455 e-flex e-con-boxed e-con e-parent\" data-id=\"b403455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b14dd1f e-con-full e-flex e-con e-child\" data-id=\"b14dd1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db26d3b elementor-widget elementor-widget-text-editor\" data-id=\"db26d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Writing copy for your emails can be time-consuming and challenging for you as a business owner. Sending emails to your subscribers is personal and is not something you should take for granted.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you don&#8217;t meet their expectations, you run the risk of them throwing your emails in the trash or even unsubscribing from your mailing list.<\/span><\/p><p><span data-preserver-spaces=\"true\">The good news is that there are plenty of tips below that you can use to write better content and get your subscribers to engage with what you communicate to them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5510647 ignore elementor-widget elementor-widget-heading\" data-id=\"5510647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Write copy that is easy to understand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788959e elementor-widget elementor-widget-spacer\" data-id=\"788959e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddaaa2 elementor-widget elementor-widget-image\" data-id=\"3ddaaa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"1347\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletter-example-moment.png\" class=\"attachment-large size-large wp-image-24459\" alt=\"email-newsletter-example\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletter-example-moment.png 525w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-newsletter-example-moment-117x300.png 117w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4f76b elementor-widget elementor-widget-spacer\" data-id=\"1e4f76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20753c elementor-widget elementor-widget-text-editor\" data-id=\"c20753c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">You will be doing your readers and, above all, yourself a great favor if you\u00a0<\/span><span data-preserver-spaces=\"true\">make sure that your copy are<\/span><span data-preserver-spaces=\"true\">\u00a0easy to understand and more to the point.<\/span><span data-preserver-spaces=\"true\">\u00a0Ideally, the reader shouldn&#8217;t have to make more effort than necessary and should be able to absorb your message quickly. Take that extra time and simplify your content as much as possible for your subscribers.<\/span><\/p><p><span data-preserver-spaces=\"true\">For the best possible readability, you should consider:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Write short sentences and try to stick to a maximum of 10-12 words if possible.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Make sure your paragraphs are not too long. Try to keep to 2-4 lines for each\u00a0<\/span><span data-preserver-spaces=\"true\">paragraph<\/span><span data-preserver-spaces=\"true\">.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Use simple word choices and avoid industry jargon and terms. You are not writing to show readers how much you know about your industry. Instead, write in a way that people outside your industry can understand, regardless of age.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Be understandable &#8211; write things out step by step.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Use bulleted lists.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Use bold or italics to highlight specific words or sentences.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57c403 ignore elementor-widget elementor-widget-heading\" data-id=\"c57c403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be concise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4f12d elementor-widget elementor-widget-text-editor\" data-id=\"6c4f12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">If you need to write several hundred words in your emails, something might not be\u00a0<\/span><span data-preserver-spaces=\"true\">the way<\/span><span data-preserver-spaces=\"true\">\u00a0it should.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">In many cases, your readers will quickly skim through your emails\u00a0<\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\">,<\/span><span data-preserver-spaces=\"true\">\u00a0the more text the<\/span><span data-preserver-spaces=\"true\">re is, the more likely they are to feel it&#8217;s not worth their time to read through it all.<\/span><\/p><p><span data-preserver-spaces=\"true\">Therefore, get straight to the point. Clearly show what you want to communicate to your subscribers, how what you are communicating can help them, and what you want them to do.<\/span><\/p><p><span data-preserver-spaces=\"true\">Another good reason to keep it short and sweet is that most people read their emails on their cell phones.\u00a0<\/span><span data-preserver-spaces=\"true\">As you probably know yourself, cell phones bring\u00a0<\/span><span data-preserver-spaces=\"true\">a lot of distractions, which makes<\/span><span data-preserver-spaces=\"true\">\u00a0it even more crucial to grab the reader&#8217;s attention right away and make sure your message is easy to understand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9910746 ignore elementor-widget elementor-widget-heading\" data-id=\"9910746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use headlines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06a76de elementor-widget elementor-widget-spacer\" data-id=\"06a76de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ed6f5 elementor-widget elementor-widget-image\" data-id=\"36ed6f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-snowcation.png\" class=\"attachment-large size-large wp-image-24461\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-snowcation.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-snowcation-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Email newsletter template at Get a Newsletter<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e42d8d elementor-widget elementor-widget-spacer\" data-id=\"5e42d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf1d02 elementor-widget elementor-widget-text-editor\" data-id=\"7bf1d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Headlines and subheadings exist to guide the reader through the content of your emails and help them find what interests them as quickly as possible.<\/span><\/p><p><span data-preserver-spaces=\"true\">As mentioned earlier, many\u00a0<\/span><span data-preserver-spaces=\"true\">of your<\/span><span data-preserver-spaces=\"true\">\u00a0subscribers will skim through your content and not read word for word. With that in mind, you must use clear headlines. It makes it more likely that the reader will find something\u00a0<\/span><span data-preserver-spaces=\"true\">of interest<\/span><span data-preserver-spaces=\"true\">\u00a0and then stop and read more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-566a7ee ignore elementor-widget elementor-widget-heading\" data-id=\"566a7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be personal and write for your target audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4806a elementor-widget elementor-widget-text-editor\" data-id=\"7f4806a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The key to building a relationship and making your emails feel personal, relevant, and\u00a0<\/span><span data-preserver-spaces=\"true\">interesting,<\/span><span data-preserver-spaces=\"true\">\u00a0is to write as if you have a specific person in mind. For example, you can write for a persona, someone you know, or a customer to represent your target audience.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you want your message to reach your subscribers, you should talk to them personally. Knowing your target audience gives you an advantage over your competitors.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Knowing who you are writing to,\u00a0<\/span><span data-preserver-spaces=\"true\">what<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">their challenges, goals, and interests\u00a0<\/span><span data-preserver-spaces=\"true\">are<\/span><span data-preserver-spaces=\"true\">, what motivates them, and<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">what prior knowledge they have about the topic you are writing\u00a0<\/span><span data-preserver-spaces=\"true\">about<\/span><span data-preserver-spaces=\"true\">,<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">will help you know what level to set in your writing and what word choices to make.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Make sure to always write for your specific audience and keep it on a personal level to engage your subscribers more easily.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887a054 elementor-widget elementor-widget-text-editor\" data-id=\"887a054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Tip:<\/strong>To put your subscribers in focus, you should use the words \u201cyou\u201d and \u201cyour\u201d when writing your emails. It will let your readers know that the email is about them and not about you.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f4b8c elementor-widget elementor-widget-spacer\" data-id=\"92f4b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a7b45 ignore elementor-widget elementor-widget-heading\" data-id=\"34a7b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focus on benefits, not features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419441c elementor-widget elementor-widget-text-editor\" data-id=\"419441c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">When\u00a0<\/span><span data-preserver-spaces=\"true\">you talk about<\/span><span data-preserver-spaces=\"true\">\u00a0your offers, you should focus on the benefits they provide rather than their features. If you talk about features, the focus is on you, your company, and your product. If you talk about benefits, the focus is on how your product or service can help your subscribers with a problem and simplify their lives.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example, if you sell headphones, instead of describing their technical details, you can focus on how comfortable they are and how they don&#8217;t tire the ears so your readers can enjoy many hours of their favorite music.<\/span><\/p><p><span data-preserver-spaces=\"true\">So, you need to\u00a0<\/span><span data-preserver-spaces=\"true\">make it clear<\/span><span data-preserver-spaces=\"true\">\u00a0and describe what your subscribers get out of it. What exactly are you giving your readers that will make their lives better?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1f9b7 ignore elementor-widget elementor-widget-heading\" data-id=\"ca1f9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Include a single call-to-action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4093b79 elementor-widget elementor-widget-spacer\" data-id=\"4093b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b99e0c6 elementor-widget elementor-widget-image\" data-id=\"b99e0c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-black-friday-deals.jpg\" class=\"attachment-large size-large wp-image-24463\" alt=\"get-a-newsletter-template-black-friday-deals\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-black-friday-deals.jpg 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/get-a-newsletter-template-black-friday-deals-200x300.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05481df elementor-widget elementor-widget-spacer\" data-id=\"05481df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be404e0 elementor-widget elementor-widget-text-editor\" data-id=\"be404e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">A scattershot email without a clear objective is a poorly performing email. It can be tempting to use multiple call-to-actions to increase the chances of your subscribers clicking on any of the buttons.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">But the truth is that with too many call-to-actions, you risk confusing your readers, which may result in them not clicking on any of them.<\/span><\/p><p><span data-preserver-spaces=\"true\">The best thing to do is pick one main marketing objective for each email you send and link a clear call-to-action to that goal so your readers can easily understand what you want them to do.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">You can certainly have several links and buttons in your emails, but your primary call-to-action should stand out much more than the others and be the focus. This way\u00a0<\/span><span data-preserver-spaces=\"true\">you<\/span><span data-preserver-spaces=\"true\">\u00a0show that the other links and buttons are for those\u00a0<\/span><span data-preserver-spaces=\"true\">who are<\/span><span data-preserver-spaces=\"true\">\u00a0particularly interested.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea5894 ignore elementor-widget elementor-widget-heading\" data-id=\"1ea5894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep your promises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd2a2e3 elementor-widget elementor-widget-text-editor\" data-id=\"bd2a2e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">To make emails likable to your audience, you\u00a0<\/span><span data-preserver-spaces=\"true\">need to<\/span><span data-preserver-spaces=\"true\">\u00a0be genuine and build trust. Your readers gave you something valuable when they gave you their email addresses. They have done so in trust and have shown that they trust you not to abuse that trust.<\/span><\/p><p><span data-preserver-spaces=\"true\">The truth is that well-liked emails that deliver good results over time deliver what they promised. They set expectations when you subscribe, tell you what the emails will be about, and how often they will appear in your inbox.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">They deliver on their promises and show that the emails are worth reading. If the recipient trusts you (as a person or brand), they will open your emails and continue to do so for a long time.<\/span><\/p><p><span data-preserver-spaces=\"true\">So before you create your emails, you should always ask yourself &#8211; Does this email deliver what I promised? If I received this email myself, would I appreciate it?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4b2b5 ignore elementor-widget elementor-widget-heading\" data-id=\"0c4b2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Take yourself out of the equation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79aae99 elementor-widget elementor-widget-text-editor\" data-id=\"79aae99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Not to be harsh, but your readers\u00a0<\/span><span data-preserver-spaces=\"true\">don&#8217;t<\/span><span data-preserver-spaces=\"true\">\u00a0care about you. As mentioned\u00a0<\/span><span data-preserver-spaces=\"true\">earlier<\/span><span data-preserver-spaces=\"true\">, they care about how you can help make their lives easier and solve their problems. Even better if you can entertain them and put them in a better mood at the same time. If you prioritize this in your copy, the content will be better.<\/span><\/p><p><span data-preserver-spaces=\"true\">Since your readers\u00a0<\/span><span data-preserver-spaces=\"true\">don&#8217;t<\/span><span data-preserver-spaces=\"true\">\u00a0care about you,\u00a0<\/span><span data-preserver-spaces=\"true\">it&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0not a good idea to only talk about yourself and your business in your emails, but there is a but &#8211; storytelling works.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Storytelling personalizes the email and strengthens the relationship with the person you are writing to. Being human, vulnerable, and genuine is\u00a0<\/span><span data-preserver-spaces=\"true\">great<\/span><span data-preserver-spaces=\"true\">, and therefore\u00a0<\/span><span data-preserver-spaces=\"true\">words<\/span><span data-preserver-spaces=\"true\">\u00a0like<\/span><span data-preserver-spaces=\"true\">\u00a0\u201c<\/span><span data-preserver-spaces=\"true\">I<\/span><span data-preserver-spaces=\"true\">\u201d\u00a0<\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\">\u00a0\u201c<\/span><span data-preserver-spaces=\"true\">we<\/span><span data-preserver-spaces=\"true\">\u201d\u00a0<\/span><span data-preserver-spaces=\"true\">are not preferable as you become the focus and not the reader. Before you start writing about yourself, you should think carefully about what the story contributes and whether it adds value to your reader.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5344b ignore elementor-widget elementor-widget-heading\" data-id=\"2d5344b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go the extra mile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-331872c elementor-widget elementor-widget-text-editor\" data-id=\"331872c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">For example, if you sell shoes, you can share how readers can take care of their shoes, how others have styled them, and how they\u00a0<\/span><span data-preserver-spaces=\"true\">are produced<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you run a hair salon, you can share articles such as<\/span><span data-preserver-spaces=\"true\">\u00a0\u201c<\/span><span data-preserver-spaces=\"true\">How to style your hair for the part<\/span><span data-preserver-spaces=\"true\">y<\/span><span data-preserver-spaces=\"true\">\u201d,<\/span><span data-preserver-spaces=\"true\">\u00a0\u201c<\/span><span data-preserver-spaces=\"true\">10 myths about\u00a0<\/span><span data-preserver-spaces=\"true\">shampoo<\/span><span data-preserver-spaces=\"true\">\u201d\u00a0<\/span><span data-preserver-spaces=\"true\">or<\/span><span data-preserver-spaces=\"true\">\u00a0\u201c<\/span><span data-preserver-spaces=\"true\">The full list of eco-friendly hair car<\/span><span data-preserver-spaces=\"true\">e<\/span><span data-preserver-spaces=\"true\">\u201d.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you offer marketing services, you can share some templates, checklists, or fillable PDFs to give your potential clients a taste of how easy it would be to work with you.<\/span><\/p><p><span data-preserver-spaces=\"true\">Can you keep up?\u00a0<\/span><span data-preserver-spaces=\"true\">It&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0that little bit extra of work that will make your readers appreciate your emails and make them stay, open, click, and convert into loyal customers. In this way, you deliver value and get to tell about your\u00a0<\/span><span data-preserver-spaces=\"true\">company&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0values at the same time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2686bf ignore elementor-widget elementor-widget-heading\" data-id=\"e2686bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proofread your copy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca18363 elementor-widget elementor-widget-text-editor\" data-id=\"ca18363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">A quick way to make your emails look unprofessional is if they contain copy with grammatical errors. Therefore, you should always take the time to proofread your emails. It only takes a few extra minutes and can have a\u00a0<\/span><span data-preserver-spaces=\"true\">big<\/span><span data-preserver-spaces=\"true\">\u00a0impact on your final result.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">However, proofreading your\u00a0<\/span><span data-preserver-spaces=\"true\">own<\/span><span data-preserver-spaces=\"true\">\u00a0copy can be a challenge. If you have the time and opportunity, ask someone else to read your emails before you send them out. Is it\u00a0<\/span><span data-preserver-spaces=\"true\">interesting<\/span><span data-preserver-spaces=\"true\">\u00a0enough? Are there unfinished sentences and spelling mistakes?<\/span><\/p><p><span data-preserver-spaces=\"true\">If you can&#8217;t get help from someone else, try reading your emails aloud to yourself instead. It will make it easier to spot errors and<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">determine if your email\u00a0<\/span><span data-preserver-spaces=\"true\">is written<\/span><span data-preserver-spaces=\"true\">\u00a0with the right tone or if there are unnecessarily complicated wordings.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b96b2 ignore elementor-widget elementor-widget-heading\" data-id=\"b8b96b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting started with email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dab761 elementor-widget elementor-widget-text-editor\" data-id=\"7dab761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Good luck with your writing! Now you know why good copy is\u00a0<\/span><span data-preserver-spaces=\"true\">so<\/span><span data-preserver-spaces=\"true\">\u00a0crucial and what it can result in. Remember, if you can already check off one or two of the points above, you are already well on your way to success with your newsletters and other email campaigns.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">You can\u00a0<\/span><span data-preserver-spaces=\"true\">choose to<\/span><span data-preserver-spaces=\"true\">\u00a0read the next part of the guide on\u00a0<\/span><span data-preserver-spaces=\"true\">how to create<\/span><span data-preserver-spaces=\"true\">\u00a0great call-to-actions that convert or get started\u00a0<\/span><span data-preserver-spaces=\"true\">right away<\/span><span data-preserver-spaces=\"true\">\u00a0with <a href=\"https:\/\/app.getanewsletter.com\/signup\/\">Get a Newsletter&#8217;s free plan<\/a> and start writing better copy in your emails.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03418b8 e-con-full e-flex e-con e-child\" data-id=\"03418b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ca56c0 e-flex e-con-boxed e-con e-child\" data-id=\"7ca56c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41dcf67 e-con-full e-flex e-con e-child\" data-id=\"41dcf67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6916ff ignore elementor-widget elementor-widget-heading\" data-id=\"c6916ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761c75e elementor-widget elementor-widget-text-editor\" data-id=\"761c75e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Start creating &amp; sending email newsletters for free with Get a Newsletter\u00a0<\/span><span data-preserver-spaces=\"true\">to easily reach your subscribers and customers<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfb5bb elementor-tablet-align-center elementor-mobile-align-justify elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6dfb5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/app.getanewsletter.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da1c3d6 e-con-full e-flex e-con e-child\" data-id=\"da1c3d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a492bb elementor-widget elementor-widget-image\" data-id=\"6a492bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"782\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png\" class=\"attachment-large size-large wp-image-22582\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png 960w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-300x244.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-768x626.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3951a51 elementor-widget elementor-widget-spacer\" data-id=\"3951a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f37d44 e-flex e-con-boxed e-con e-parent\" data-id=\"1f37d44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a41ac9c ignore elementor-widget elementor-widget-heading\" data-id=\"a41ac9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep reading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43755bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"43755bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edd7b41 e-con-full e-flex e-con e-child\" data-id=\"edd7b41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-955fa75 e-con-full e-flex e-con e-child\" data-id=\"955fa75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df31cb elementor-widget elementor-widget-image\" data-id=\"2df31cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/call-to-action\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-create-a-call-to-action-that-convert.png\" class=\"attachment-full size-full wp-image-24468\" alt=\"How to create a call-to-action that convert\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-create-a-call-to-action-that-convert.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-create-a-call-to-action-that-convert-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-create-a-call-to-action-that-convert-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3abc4 elementor-widget elementor-widget-text-editor\" data-id=\"9d3abc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 7\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e4804 elementor-widget elementor-widget-heading\" data-id=\"92e4804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/call-to-action\/\">How to create a call-to-action that convert<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cd39f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f5cd39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae58519 e-con-full e-flex e-con e-child\" data-id=\"ae58519\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a281b7f e-con-full e-flex e-con e-child\" data-id=\"a281b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8b360 elementor-widget elementor-widget-text-editor\" data-id=\"0d8b360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sebastian Brissman\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d26094 e-con-full e-flex e-con e-child\" data-id=\"0d26094\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f24f73e elementor-widget elementor-widget-spacer\" data-id=\"f24f73e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8667f2f e-con-full e-flex e-con e-child\" data-id=\"8667f2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1b36d elementor-widget elementor-widget-text-editor\" data-id=\"1f1b36d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>10 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-121df31 e-con-full e-flex e-con e-child\" data-id=\"121df31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480d5a8 elementor-widget elementor-widget-image\" data-id=\"480d5a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-subject-lines\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines.png\" class=\"attachment-full size-full wp-image-24490\" alt=\"How to write great email subject lines that get opened\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-write-email-subject-lines-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4056ec3 elementor-widget elementor-widget-text-editor\" data-id=\"4056ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 8\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffdfea elementor-widget elementor-widget-heading\" data-id=\"5ffdfea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-subject-lines\/\">How to write email subject lines that get opened<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b5907 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"20b5907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed513d2 e-con-full e-flex e-con e-child\" data-id=\"ed513d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e95698 e-con-full e-flex e-con e-child\" data-id=\"0e95698\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e435b elementor-widget elementor-widget-text-editor\" data-id=\"b0e435b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sebastian Brissman\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8254bf8 e-con-full e-flex e-con e-child\" data-id=\"8254bf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6751faa elementor-widget elementor-widget-spacer\" data-id=\"6751faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e4ee3b e-con-full e-flex e-con e-child\" data-id=\"3e4ee3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f527b35 elementor-widget elementor-widget-text-editor\" data-id=\"f527b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>9 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b663b e-con-full e-flex e-con e-child\" data-id=\"74b663b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed54dae elementor-widget elementor-widget-image\" data-id=\"ed54dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-preheader\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders.png\" class=\"attachment-full size-full wp-image-24509\" alt=\"How to increase email open rates with email preheaders\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e42918 elementor-widget elementor-widget-text-editor\" data-id=\"5e42918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 9\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb65bd elementor-widget elementor-widget-heading\" data-id=\"5eb65bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-preheader\/\">How to increase email open rates with email preheaders<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0451220 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0451220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4ba39d e-con-full e-flex e-con e-child\" data-id=\"b4ba39d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e211e2a e-con-full e-flex e-con e-child\" data-id=\"e211e2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dad2451 elementor-widget elementor-widget-text-editor\" data-id=\"dad2451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Emma Sj\u00f6berg\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3b75df e-con-full e-flex e-con e-child\" data-id=\"c3b75df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7bef7d elementor-widget elementor-widget-spacer\" data-id=\"f7bef7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db77efd e-con-full e-flex e-con e-child\" data-id=\"db77efd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5349b9 elementor-widget elementor-widget-text-editor\" data-id=\"e5349b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>6 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Create engaging email newsletters Find out why good writing is crucial for email newsletters and how you can improve your writing skills with practical tips. Written by: Sebastian Brissman 14 May 2024 Reading time: 11 minutes Writing engaging content for email newsletters and other campaigns is all about writing\u00a0copy that is compelling and\u00a0gets [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":20826,"parent":20817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20874","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=20874"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20874\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/20826"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=20874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}