{"id":20861,"date":"2024-04-26T06:47:45","date_gmt":"2024-04-26T06:47:45","guid":{"rendered":"https:\/\/getanewsletter.com\/?page_id=20861"},"modified":"2024-05-16T08:31:26","modified_gmt":"2024-05-16T08:31:26","slug":"email-marketing-strategy","status":"publish","type":"page","link":"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-marketing-strategy\/","title":{"rendered":"Guide part 2: How to create an effective email marketing strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20861\" class=\"elementor elementor-20861 elementor-20856\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6ff58 e-flex e-con-boxed e-con e-parent\" data-id=\"ce6ff58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc31ae0 e-con-full e-flex e-con e-child\" data-id=\"dc31ae0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc6537 elementor-widget elementor-widget-heading\" data-id=\"adc6537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to create an effective<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a431e1a elementor-widget elementor-widget-heading\" data-id=\"a431e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email marketing strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de62e4 elementor-widget elementor-widget-text-editor\" data-id=\"2de62e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Find out why it is important to create a strategy for your email marketing and how it affects the performance of your campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad79324 e-con-full e-flex e-con e-child\" data-id=\"ad79324\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a509024 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a509024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f210b7f elementor-widget elementor-widget-text-editor\" data-id=\"f210b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWritten by: Sebastian Brissman\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff1d6d elementor-widget elementor-widget-spacer\" data-id=\"3ff1d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc580a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9cc580a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480e8bd elementor-widget elementor-widget-text-editor\" data-id=\"480e8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t26 April 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f1bbf elementor-widget elementor-widget-spacer\" data-id=\"29f1bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda1973 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fda1973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1354c4 elementor-widget elementor-widget-text-editor\" data-id=\"f1354c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReading time: 15 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6fc117 e-flex e-con-boxed e-con e-parent\" data-id=\"d6fc117\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d87b122 e-con-full e-flex e-con e-child\" data-id=\"d87b122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e55647d elementor-widget elementor-widget-image\" data-id=\"e55647d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/email-marketing-strategy.png\" class=\"attachment-full size-full wp-image-24360\" alt=\"How to create an effective email marketing strategy\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/email-marketing-strategy.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/email-marketing-strategy-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/email-marketing-strategy-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8fd083 e-flex e-con-boxed e-con e-parent\" data-id=\"e8fd083\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ab9e2e e-con-full e-flex e-con e-child\" data-id=\"8ab9e2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa25f39 elementor-widget elementor-widget-text-editor\" data-id=\"aa25f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Any email campaign you plan to launch should always start with a well-planned strategy to give you the best chance to succeed and achieve good results with your email marketing.<\/strong><\/p><p><strong>It is therefore beneficial if you\u00a0have an understanding of\u00a0how an email strategy is structured and what it should contain to help you achieve your email marketing goals.<\/strong><\/p><p><span data-preserver-spaces=\"true\">Before we get into the different parts of what an email strategy should contain, there are some questions you should ask yourself:<\/span><\/p><p><span data-preserver-spaces=\"true\">Who are the people who will read your emails?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Current subscribers?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">New subscribers?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Customers who have bought from you before?<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\"><br \/>What kind of content is your target audience expecting to receive?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Email newsletters for informative or educational purposes?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Exclusive offers?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Reminders?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Promotional offers?<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\"><br \/>What is the outcome you want from your email marketing?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Revenue?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Increase engagement with your brand?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Traffic to your website?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Brand awareness?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Getting<\/span><span data-preserver-spaces=\"true\">\u00a0subscribers to download your guide or e-book?<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\"><br \/>What will define the success of your email campaign?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">X revenue?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">X number of purchases or downloads?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">X opening rate of your emails?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">X traffic to your website per month?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">X new customers?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">X new signups?<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\"><br \/>If you have the answers to these questions, you will find it much easier to design the different parts of your strategy as it gives you a good foundation to start from.<\/span><\/p><p><span data-preserver-spaces=\"true\">Let&#8217;s get started!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cecf89d elementor-widget elementor-widget-table-of-contents\" data-id=\"cecf89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__cecf89d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98d6b16 e-flex e-con-boxed e-con e-parent\" data-id=\"98d6b16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7a8db7 e-con-full e-flex e-con e-child\" data-id=\"c7a8db7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b95c04 elementor-widget elementor-widget-text-editor\" data-id=\"7b95c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 1<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f43386 elementor-widget elementor-widget-heading\" data-id=\"8f43386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Define marketing goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06fd6af e-flex e-con-boxed e-con e-parent\" data-id=\"06fd6af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6040d e-con-full e-flex e-con e-child\" data-id=\"9c6040d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e48800f elementor-widget elementor-widget-text-editor\" data-id=\"e48800f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">An email campaign starts with defining what your goal is with your campaign and the marketing goal must be clear and specific enough for you to be able to measure whether you have achieved your goal.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">For example, if your goal was to increase your sales, what does that mean in practice? Does it mean selling one product, five products, or<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">ten products? Over what period, one month, six months, continuously without a time limit?<\/span><\/p><p><span data-preserver-spaces=\"true\">As you have probably realized by now, the goal of increasing sales alone is not specific enough for you to know whether or not you have achieved your goal of increasing your sales. It also becomes more difficult to\u00a0<\/span><span data-preserver-spaces=\"true\">know<\/span><span data-preserver-spaces=\"true\">\u00a0if your email campaign is profitable with the time and money you invested\u00a0<\/span><span data-preserver-spaces=\"true\">in the campaign<\/span><span data-preserver-spaces=\"true\">\u00a0versus what it has generated.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">It will be even harder for you to measure success if your goal is not revenue-based in the first place. How can you know what registrations or website traffic alone will lead to if you have no specific goal to measure against?<\/span><\/p><p><span data-preserver-spaces=\"true\">Here are a few suggestions for clear goals for your email marketing:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Get 10 new registrations for your service<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Get 5 new leads via a form you linked to<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Get 50 visitors to a specific page on your website<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">35% open rate on your email outreaches<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Reconnect with 3 of your previous customers<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\"><br \/>These marketing goals can be easily measured <\/span><span data-preserver-spaces=\"true\">so you can<\/span><span data-preserver-spaces=\"true\">\u00a0see whether or not you have achieved them. However, in some cases, it can be\u00a0<\/span><span data-preserver-spaces=\"true\">difficult<\/span><span data-preserver-spaces=\"true\">\u00a0to measure the impact of your email marketing as factors such as pricing and the length of the customer journey affect how you can measure it. For example, if it takes you a year to sell a more expensive product, it will be difficult for you to have a\u00a0<\/span><span data-preserver-spaces=\"true\">target that is revenue-based<\/span><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">In these cases, you need to be creative and set a lighter target that you can measure in the near term &#8211; for example, customer relationship-based metrics where you measure how many calls or emails happen between you and your customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52ad79 elementor-widget elementor-widget-text-editor\" data-id=\"b52ad79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Tip: <\/b><span style=\"font-weight: 400;\">If customers do not complete their purchases after the first email, you can include in the second email a 10-15% discount code and compare if it gives a better effect.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b11c0fc elementor-widget elementor-widget-spacer\" data-id=\"b11c0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-292aae7 e-flex e-con-boxed e-con e-parent\" data-id=\"292aae7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a7dab2 e-con-full e-flex e-con e-child\" data-id=\"2a7dab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67ef8b5 elementor-widget elementor-widget-text-editor\" data-id=\"67ef8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 2<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c749fd1 elementor-widget elementor-widget-heading\" data-id=\"c749fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Define target audience and segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c1ddb8 e-flex e-con-boxed e-con e-parent\" data-id=\"8c1ddb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e987e9d e-con-full e-flex e-con e-child\" data-id=\"e987e9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-461be64 elementor-widget elementor-widget-text-editor\" data-id=\"461be64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Defining your target audience helps you to know who your nonprofit customers are and this way you can more easily tailor your product and communication in your email marketing towards them.<\/span><\/p><p><span data-preserver-spaces=\"true\">In the next step, you can further divide your target audience into smaller groups, that is, segmentation. By dividing your audience into smaller groups, you can base each segment on different factors such as demographics and interests. This allows you to create customized content with high relevance for each segment, resulting in higher engagement and conversions.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Common factors you can use to define your target audience:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Age<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Gender<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Location<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Interests<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Income<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Education<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Occupation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Relationship status<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\"><br \/>In most cases, it\u00a0<\/span><span data-preserver-spaces=\"true\">is difficult<\/span><span data-preserver-spaces=\"true\">\u00a0to design content to suit all your subscribers. Therefore, you may also want to divide your subscribers into different audiences based on their relationship with you so that you can customize your communication even better.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Current customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Potential customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Active subscribers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Inactive subscribers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\"><br \/>Once you know who you are targeting with your email marketing, it will be much easier to customize content they find interesting.<\/span><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb1c24 e-flex e-con-boxed e-con e-parent\" data-id=\"9cb1c24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e554850 e-con-full e-flex e-con e-child\" data-id=\"e554850\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4233467 elementor-widget elementor-widget-text-editor\" data-id=\"4233467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 3<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-799df3b elementor-widget elementor-widget-heading\" data-id=\"799df3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Add more subscribers to your email list<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01ffe4b e-flex e-con-boxed e-con e-parent\" data-id=\"01ffe4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5a127a e-con-full e-flex e-con e-child\" data-id=\"f5a127a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5715b74 elementor-widget elementor-widget-text-editor\" data-id=\"5715b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Email marketing is based on sending emails to email lists filled with your subscribers but they don&#8217;t get there by themselves do they? You have to collect email addresses yourself from people who find you of interest. So how do you do this?<\/span><\/p><p><span data-preserver-spaces=\"true\">Building an email list is about attracting subscribers by building trust and convincing them to want to receive mailings from you. Therefore, it is important that the content you send is filled with high value and that the recipients appreciate it.<\/span><\/p><p><span data-preserver-spaces=\"true\">A\u00a0<\/span><span data-preserver-spaces=\"true\">few suggestions on how to collect new email addresses:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e70ab ignore elementor-widget elementor-widget-heading\" data-id=\"f9e70ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Signup forms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1709637 elementor-widget elementor-widget-image\" data-id=\"1709637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"480\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/prenumerationsformular-exempel-1-1120x480.png\" class=\"attachment-large size-large wp-image-24347\" alt=\"prenumerationsformular exempel\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/prenumerationsformular-exempel-1-1120x480.png 1120w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/prenumerationsformular-exempel-1-300x129.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/prenumerationsformular-exempel-1-768x329.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/prenumerationsformular-exempel-1-1536x659.png 1536w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/prenumerationsformular-exempel-1.png 1753w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0adde elementor-widget elementor-widget-text-editor\" data-id=\"1b0adde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Create content that builds trust and captures interest, whether for informational, educational, entertainment, or inspirational purposes.<\/span><\/p><p><span data-preserver-spaces=\"true\">Then add a signup form to your content (for example, blog article, landing page, or homepage) and include a clear call-to-action that invites the visitor to subscribe to your email list.<\/span><\/p><p><span data-preserver-spaces=\"true\">Learn more about how you can <a href=\"https:\/\/getanewsletter.com\/en\/features\/signup-forms\/\">create signup forms with Get a Newsletter<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356d8e7 ignore elementor-widget elementor-widget-heading\" data-id=\"356d8e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pop-up forms on your website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff3a92 elementor-widget elementor-widget-image\" data-id=\"bff3a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1083\" height=\"882\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/convert-visitors-popup-forms.jpg\" class=\"attachment-full size-full wp-image-22448\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/convert-visitors-popup-forms.jpg 1083w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/convert-visitors-popup-forms-300x244.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/convert-visitors-popup-forms-768x625.jpg 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a4c03 elementor-widget elementor-widget-text-editor\" data-id=\"93a4c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Create a popup on your website to capture visitors&#8217; interest and invite them to subscribe to your email list. In your popup, briefly tell them what they will get out of subscribing to your mailing list.<\/span><\/p><p><span data-preserver-spaces=\"true\">Learn more about how you can <a href=\"https:\/\/getanewsletter.com\/en\/features\/popup-forms\/\">create popup forms with Get a Newsletter<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f52f1 ignore elementor-widget elementor-widget-heading\" data-id=\"a2f52f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create an offer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d0cb9 elementor-widget elementor-widget-image\" data-id=\"f9d0cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1083\" height=\"882\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/beautiful-signup-forms-get-a-newsletter.jpg\" class=\"attachment-large size-large wp-image-22426\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/beautiful-signup-forms-get-a-newsletter.jpg 1083w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/beautiful-signup-forms-get-a-newsletter-300x244.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/beautiful-signup-forms-get-a-newsletter-768x625.jpg 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760c745 elementor-widget elementor-widget-text-editor\" data-id=\"760c745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Offering something in exchange for email addresses is an effective way to collect email addresses. For example, you can offer a free e-book, a free course, a discount, or a list of tips in exchange for someone sharing their email address.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c3390 e-flex e-con-boxed e-con e-parent\" data-id=\"94c3390\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa3cb6b e-con-full e-flex e-con e-child\" data-id=\"aa3cb6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58634ec elementor-widget elementor-widget-text-editor\" data-id=\"58634ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 4<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986c28d elementor-widget elementor-widget-heading\" data-id=\"986c28d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Select the type of email campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0301fd e-flex e-con-boxed e-con e-parent\" data-id=\"e0301fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aace65b e-con-full e-flex e-con e-child\" data-id=\"aace65b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc86ee elementor-widget elementor-widget-text-editor\" data-id=\"3dc86ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">You also need to think about the type of campaign you want to use and what is most appropriate for the goal you want to achieve. Here are a few common types of email marketing campaigns:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\"><strong>Newsletters <\/strong>&#8211; Suitable for informing about new products or product updates, offers, company or industry news, tips, and different types of content your subscribers find valuable.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Welcome emails<\/strong> &#8211; Welcome emails are sent to new customers or subscribers who have signed up to your mailing list, with the sole purpose of thanking the new subscriber.<\/span><\/li><li><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\"><strong>Promotional emails<\/strong> &#8211; Emails used to promote and generate sales, offers, and<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">content such as webinars and e-books, product launches, events, and the like.\u00a0<\/span> <\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Engagement emails<\/strong> &#8211; Emails designed to reconnect with customers or subscribers who have not been active for a long time. These emails help remind people about your business and the value it can bring them.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/><span data-preserver-spaces=\"true\">Find out more about <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/introduction-to-email-marketing\/\">common types of email marketing campaigns<\/a>.<\/span><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59295c2 e-flex e-con-boxed e-con e-parent\" data-id=\"59295c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ce5aa2 e-con-full e-flex e-con e-child\" data-id=\"3ce5aa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8adfbdd elementor-widget elementor-widget-text-editor\" data-id=\"8adfbdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 5<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d7a38 elementor-widget elementor-widget-heading\" data-id=\"76d7a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating routines - who does what?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-172cf6e e-flex e-con-boxed e-con e-parent\" data-id=\"172cf6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f3d8ad e-con-full e-flex e-con e-child\" data-id=\"6f3d8ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-041160f elementor-widget elementor-widget-text-editor\" data-id=\"041160f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">If several people in your company will be handling your email marketing, it can be a good idea to create routines for who will do what. This will allow you to work more efficiently together and save time that you can spend on other things.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Create a routine for who will do what:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Who sets the marketing goals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Who defines the target audience and segments<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Who works on getting more subscribers to the email list<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Who does what in your email marketing tool<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Who creates the copy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Who creates graphics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Who measures results<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Who optimizes email marketing on an ongoing basis<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-024850d elementor-widget elementor-widget-spacer\" data-id=\"024850d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40fded9 e-flex e-con-boxed e-con e-parent\" data-id=\"40fded9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5cadd52 e-con-full e-flex e-con e-child\" data-id=\"5cadd52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba3c80 elementor-widget elementor-widget-text-editor\" data-id=\"1ba3c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 6<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fbdb4 elementor-widget elementor-widget-heading\" data-id=\"e3fbdb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create content for your emails<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6464131 e-flex e-con-boxed e-con e-parent\" data-id=\"6464131\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b3f5ac e-con-full e-flex e-con e-child\" data-id=\"0b3f5ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2cc8c elementor-widget elementor-widget-text-editor\" data-id=\"0c2cc8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Creating content for your email marketing is the step you should focus on the most because it is content that speaks to subscribers and prompts them to do what you want them to do.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">In creating content, you need to write subject lines, preheaders, headlines, texts, call-to-actions, and add graphics. It is important that the content you create is relevant to your specific audience and that they find it interesting.<\/span><\/p><p><span data-preserver-spaces=\"true\">You should also always make sure that the email delivers value. If the recipient feels that they are not getting anything out of your email, they are unlikely to continue reading or opening your next mailing.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">A good guideline is to give more to your subscribers than you ask for. That is, share tips and knowledge, offer a free webinar or a free download of your e-book, and don&#8217;t ask for anything in return.<\/span><\/p><p><span data-preserver-spaces=\"true\">In general, your content should be informative, concise, and in line with your brand&#8217;s tone of voice. If you are sending multiple mailings in the same campaign, it can be a good idea to keep a common thread throughout the campaign so that your recipients can relate to the campaign, despite being different emails.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">When you can, you should also <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-personalization\/\">personalize<\/a> your content so that each email is personal to each recipient.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486efa9 ignore elementor-widget elementor-widget-heading\" data-id=\"486efa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Images<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdec85 elementor-widget elementor-widget-spacer\" data-id=\"6cdec85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee61299 elementor-widget elementor-widget-image\" data-id=\"ee61299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/get-a-newsletter-template-snowcation.png\" class=\"attachment-full size-full wp-image-22662\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/get-a-newsletter-template-snowcation.png 600w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/get-a-newsletter-template-snowcation-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Email newsletter template at Get a Newsletter<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c047fc8 elementor-widget elementor-widget-spacer\" data-id=\"c047fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0593a45 elementor-widget elementor-widget-text-editor\" data-id=\"0593a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Including images in your email marketing creates emotions much more easily than text and is something you should always consider including in your mailings. There are a few things to keep in mind when it comes to using images.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">You need to have<\/span><span data-preserver-spaces=\"true\">\u00a0a good balance between text and images. If an email consists only of images, email programs may perceive it as spam, resulting in the email ending up in the spam folder. The same applies to content that has too little text in relation to the number of images.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">If your images do not load and display to your recipients, it is also a good idea to add alternative text to each image. This means that if an image is not shown, the image is replaced by an alternative text so that the recipient can still receive information about what the image contains.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Additional things to consider:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\"><strong>Use only high-quality images:<\/strong> if your\u00a0<\/span><span data-preserver-spaces=\"true\">images<\/span><span data-preserver-spaces=\"true\">\u00a0are blurry or pixelated, they won&#8217;t look\u00a0<\/span><span data-preserver-spaces=\"true\">very<\/span><span data-preserver-spaces=\"true\">\u00a0professional.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Use images relevant to your content:<\/strong> use images that fit your text content and reinforce what you want to convey. Every image should have a purpose, so avoid using images for the sake of it.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Use your own images:<\/strong> although images from image banks can work in many cases, they will never be more relevant to your business than images you take yourself. If you can, always prioritize using your own\u00a0<\/span><span data-preserver-spaces=\"true\">images<\/span><span data-preserver-spaces=\"true\">\u00a0for your content as it creates a more personal feel to your business than images from image banks.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Avoid large image sizes:<\/strong> Avoid using images with large file sizes. The larger the file size of your images, the longer it takes for the images to load. If you want to reduce the file size of images, you can use, for example, <a href=\"https:\/\/www.adobe.com\/products\/photoshop.html\" target=\"_blank\" rel=\"noopener\">Adobe Photoshop<\/a>, <a href=\"https:\/\/www.figma.com\/\" target=\"_blank\" rel=\"noopener\">Figma<\/a>, or <a href=\"https:\/\/www.iloveimg.com\/compress-image\" target=\"_blank\" rel=\"noopener\">free online tools<\/a> to compress your images.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8096ba8 elementor-widget elementor-widget-spacer\" data-id=\"8096ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9503b22 ignore elementor-widget elementor-widget-heading\" data-id=\"9503b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be on time with the creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca148bb elementor-widget elementor-widget-text-editor\" data-id=\"ca148bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">To avoid stress, it is a good idea to be well in advance with your content creation. It is never a good idea to start creating content the day before it is due to be sent out as there is not much time for feedback from your colleagues or adjustments to the mailing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e569697 elementor-widget elementor-widget-text-editor\" data-id=\"e569697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Tip: <span style=\"font-weight: 400;\">Having trouble coming up with great content for your email marketing? Find lots of inspiration and ideas at <\/span><a href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a4bdd elementor-widget elementor-widget-spacer\" data-id=\"c1a4bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30c761c e-flex e-con-boxed e-con e-parent\" data-id=\"30c761c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a9aa2d e-con-full e-flex e-con e-child\" data-id=\"6a9aa2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be1d1dc elementor-widget elementor-widget-text-editor\" data-id=\"be1d1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 7<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d73c880 elementor-widget elementor-widget-heading\" data-id=\"d73c880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email frequency - how often should you send?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6f8ca7 e-flex e-con-boxed e-con e-parent\" data-id=\"a6f8ca7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83fe7ed e-con-full e-flex e-con e-child\" data-id=\"83fe7ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb5655 elementor-widget elementor-widget-text-editor\" data-id=\"8fb5655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Once you have your content in place and are ready to start sending it out, you\u00a0<\/span><span data-preserver-spaces=\"true\">first need to<\/span><span data-preserver-spaces=\"true\">\u00a0decide how often you will send out email newsletters and on which day of the week.<\/span><\/p><p><span data-preserver-spaces=\"true\">There is no single answer that fits all businesses, it&#8217;s a case-by-case basis. For some, once a week is fine, and for others once a month.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">If you send too often, it is easy to create irritation among recipients and you risk having the opposite effect with them unsubscribing from your email list. If you send too infrequently, you\u00a0<\/span><span data-preserver-spaces=\"true\">run the risk of<\/span><span data-preserver-spaces=\"true\">\u00a0recipients not remembering who you are and unsubscribing from your mailing list or marking your mailing as spam.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">There is a fine balance with how often you should send out emails and if you are unsure whether you should send more frequently, it is usually better to send for a few than for many.<\/span><\/p><p><span data-preserver-spaces=\"true\">For most people, once a month is fine and is a good choice for those who have not worked with email marketing before.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you want to go a step further in\u00a0<\/span><span data-preserver-spaces=\"true\">terms of<\/span><span data-preserver-spaces=\"true\">\u00a0sending frequency, you can read more about <a href=\"https:\/\/getanewsletter.com\/en\/blog\/email-newsletter-frequency\/\">the best day and time to send email newsletters<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1ed78 elementor-widget elementor-widget-spacer\" data-id=\"cc1ed78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eea0bc9 e-flex e-con-boxed e-con e-parent\" data-id=\"eea0bc9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11b5ed2 e-con-full e-flex e-con e-child\" data-id=\"11b5ed2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee7f52 elementor-widget elementor-widget-text-editor\" data-id=\"6ee7f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 8<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a7b35 elementor-widget elementor-widget-heading\" data-id=\"d6a7b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measure your results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f420a3a e-flex e-con-boxed e-con e-parent\" data-id=\"f420a3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f93869f e-con-full e-flex e-con e-child\" data-id=\"f93869f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0acb17 elementor-widget elementor-widget-text-editor\" data-id=\"b0acb17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">In chapter 1 we talked about setting clear marketing goals and once they are in place you need a tool to find out if they have been achieved\u00a0<\/span><span data-preserver-spaces=\"true\">or not<\/span><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Most email marketing tools offer basic metrics so you can measure your results and, if there is no specific metric, it can be supplemented with external tools such as<\/span> <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3666bcf elementor-widget elementor-widget-image\" data-id=\"3666bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"923\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2022\/09\/email-marketing-insights.png\" class=\"attachment-full size-full wp-image-21066\" alt=\"Email marketing reporting gives you insights\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2022\/09\/email-marketing-insights.png 1104w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2022\/09\/email-marketing-insights-300x251.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2022\/09\/email-marketing-insights-768x642.png 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df81f7 elementor-widget elementor-widget-spacer\" data-id=\"3df81f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1be6c ignore elementor-widget elementor-widget-heading\" data-id=\"6f1be6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Common metrics in email marketing:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71bdc84 elementor-widget elementor-widget-text-editor\" data-id=\"71bdc84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span data-preserver-spaces=\"true\"><strong>Open rate &#8211;<\/strong> The open rate helps you see how many people have opened your emails and is one of the most common ways to measure the impact of your emails.\u00a0<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Click-through rate (CTR) &#8211;<\/strong> The click-through rate helps you see how many people have clicked on the links in your email. It can also be broken down to measure how many people clicked on a single link, such as your main call-to-action.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Unsubscribes &#8211;<\/strong> The unsubscribe rate helps you see how many subscribers have chosen to unsubscribe from your emails.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Conversion rate &#8211;<\/strong> The conversion rate helps you see how many of your subscribers went ahead and completed what you wanted them to do after they read your email. Conversion means to you is up to you and can be, for example, a purchase, a registration, a download, or a call.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Bounces &#8211;<\/strong> The bounce rate helps you see what percentage of your emails cannot be received by the receiving mail server and this way you can easily see which email addresses no longer work to send to.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a20b0e elementor-widget elementor-widget-spacer\" data-id=\"6a20b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dbc28e e-flex e-con-boxed e-con e-parent\" data-id=\"1dbc28e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d903b2 e-con-full e-flex e-con e-child\" data-id=\"8d903b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fba521 elementor-widget elementor-widget-text-editor\" data-id=\"9fba521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 9<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24b89e elementor-widget elementor-widget-heading\" data-id=\"e24b89e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test and improve your email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c17b9f5 e-flex e-con-boxed e-con e-parent\" data-id=\"c17b9f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50e8f23 e-con-full e-flex e-con e-child\" data-id=\"50e8f23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b97ff9 elementor-widget elementor-widget-text-editor\" data-id=\"5b97ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The work of email marketing never ends. You will always have room to improve your email campaigns and this is something you should strive to do to achieve better results. So how should you go about improving your email campaigns?<\/span><\/p><p><span data-preserver-spaces=\"true\">Simply<\/span><span data-preserver-spaces=\"true\">\u00a0test different things that revolve around your email campaign!<\/span><\/p><p><span data-preserver-spaces=\"true\">There are tons of different things you can test.\u00a0<\/span><span data-preserver-spaces=\"true\">A\u00a0<\/span><span data-preserver-spaces=\"true\">few examples of things you can test:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\">Headlines<\/span> <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Body copy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Subject lines\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Preheaders\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call-to-actions\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Images<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/><span data-preserver-spaces=\"true\">Furthermore, you can conduct tests on:<\/span><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Layouts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Day and time of your email outreaches<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Different segments<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b235c4 elementor-widget elementor-widget-spacer\" data-id=\"2b235c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c577df6 ignore elementor-widget elementor-widget-heading\" data-id=\"c577df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A\/B-tests<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5720d37 elementor-widget elementor-widget-spacer\" data-id=\"5720d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d6752 elementor-widget elementor-widget-image\" data-id=\"00d6752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/a-b-tester.jpg\" class=\"attachment-full size-full wp-image-24357\" alt=\"a-b-tester\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/a-b-tester.jpg 1500w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/a-b-tester-300x200.jpg 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/a-b-tester-1120x747.jpg 1120w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/a-b-tester-768x512.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2015\/05\/ab-split-testing-1.png\" rel=\"nofollow noopener\" target=\"_blank\">Source<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bd7f6 elementor-widget elementor-widget-spacer\" data-id=\"e0bd7f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-957a86e elementor-widget elementor-widget-text-editor\" data-id=\"957a86e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The simplest and most effective method for conducting tests is with A\/B tests. These tests can help you improve your email marketing incrementally and involve testing different versions of the same email and comparing the results to see which version had the best impact.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">A\/B testing is something you should do on an ongoing basis &#8211; as soon as you finish one A\/B test, you should start the next one. This will allow you to constantly improve your email marketing and increase your chances of better results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc168d7 elementor-widget elementor-widget-text-editor\" data-id=\"cc168d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Tip: <\/b><span style=\"font-weight: 400;\">Make sure to test one thing at a time. For example, if you change the color of a call-to-action and also the text in it and see an increase in clicks on a button, you won&#8217;t know if the increase was due to the change in color or the text of your call-to-action. By testing one thing at a time, you can be sure that you know what your target audience responds to best.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc32430 elementor-widget elementor-widget-spacer\" data-id=\"dc32430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-934bb30 ignore elementor-widget elementor-widget-heading\" data-id=\"934bb30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get started with your email marketing strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981b55a elementor-widget elementor-widget-text-editor\" data-id=\"981b55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Hopefully, you have gained a deeper understanding of what you should think of and how to create your email marketing strategy. Don&#8217;t forget to:<\/span><\/p><ol><li><span data-preserver-spaces=\"true\"><strong>Define marketing goals &#8211;<\/strong> Goals that are clear and specific so you can measure whether or not you achieved your goal.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Define target audience and segmentation &#8211;<\/strong> Understand who your nonprofit customers are and divide them into segments so you can send relevant content to each recipient.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Add more subscribers to your email list &#8211;<\/strong> Find ways to add more subscribers to your email list so you can reach more people with your message.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Choose the type of email campaign &#8211;<\/strong> Choose a type of email campaign that fits well with your objectives and what you want to achieve.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Create routines &#8211;<\/strong> Create routines for those involved in the work so that you can work more efficiently together and save time\u00a0<\/span><span data-preserver-spaces=\"true\">that you can<\/span><span data-preserver-spaces=\"true\">\u00a0spend on other things.<\/span><\/li><li><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\"><strong>Create content &#8211;<\/strong> Make sure\u00a0<\/span><span data-preserver-spaces=\"true\">the content you create<\/span><span data-preserver-spaces=\"true\">\u00a0is relevant to your specific audience, that they find it interesting and that the email delivers value to your subscribers.\u00a0<\/span> <\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Email frequency &#8211;<\/strong> Decide how often you will send out emails and on which day of the week.<\/span><\/li><li><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\"><strong>Measure your results &#8211;<\/strong> Make sure you have tools that can help you find out if the objectives have been achieved.\u00a0<\/span> <\/span><\/li><li><b><\/b><span data-preserver-spaces=\"true\">Test and improve your emails &#8211; A\/B testing can help you improve your email marketing incrementally and increase your chances of better and more profitable results.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\"><br \/><span data-preserver-spaces=\"true\">You can choose to continue reading the next part on how to avoid your emails ending up in the spam of your recipients or get started right away with <a href=\"https:\/\/app.getanewsletter.com\/signup\/\">Get a Newsletter&#8217;s free plan<\/a> to see if the service is right for you and your business.<\/span><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf07776 elementor-widget elementor-widget-spacer\" data-id=\"bf07776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e09d01 e-con-full e-flex e-con e-child\" data-id=\"2e09d01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3895dd5 e-flex e-con-boxed e-con e-child\" data-id=\"3895dd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c276e3 e-con-full e-flex e-con e-child\" data-id=\"0c276e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82d0116 elementor-widget elementor-widget-heading\" data-id=\"82d0116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f848eae elementor-widget elementor-widget-text-editor\" data-id=\"f848eae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Start creating &amp; sending email newsletters for free with Get a Newsletter\u00a0<\/span><span data-preserver-spaces=\"true\">to easily reach your subscribers and customers<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b464de elementor-tablet-align-center elementor-mobile-align-justify elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8b464de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/app.getanewsletter.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cdca43 e-con-full e-flex e-con e-child\" data-id=\"6cdca43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f7ffd9 elementor-widget elementor-widget-image\" data-id=\"2f7ffd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"782\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/02\/powerful-features-to-grow-your-business.png\" class=\"attachment-large size-large wp-image-24103\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/02\/powerful-features-to-grow-your-business.png 960w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/02\/powerful-features-to-grow-your-business-300x244.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/02\/powerful-features-to-grow-your-business-768x626.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6be47c elementor-widget elementor-widget-spacer\" data-id=\"a6be47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dc3bb9 e-flex e-con-boxed e-con e-parent\" data-id=\"8dc3bb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81cdf1e ignore elementor-widget elementor-widget-heading\" data-id=\"81cdf1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep reading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26aa6e5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26aa6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75521fa e-con-full e-flex e-con e-child\" data-id=\"75521fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e9a6e5 e-con-full e-flex e-con e-child\" data-id=\"7e9a6e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b98f5d6 elementor-widget elementor-widget-image\" data-id=\"b98f5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/avoid-emails-going-to-spam\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/avoid-emails-ending-up-in-spam.png\" class=\"attachment-full size-full wp-image-24365\" alt=\"Avoid emails ending up in spam\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/avoid-emails-ending-up-in-spam.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/avoid-emails-ending-up-in-spam-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/avoid-emails-ending-up-in-spam-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99b8c2b elementor-widget elementor-widget-text-editor\" data-id=\"99b8c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 3\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57915e elementor-widget elementor-widget-heading\" data-id=\"d57915e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/avoid-emails-going-to-spam\/\">How to avoid emails ending up in spam<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbdf5b0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cbdf5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c34ebbb e-con-full e-flex e-con e-child\" data-id=\"c34ebbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-751ad0f e-con-full e-flex e-con e-child\" data-id=\"751ad0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7535798 elementor-widget elementor-widget-text-editor\" data-id=\"7535798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Emma Sj\u00f6berg\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2986a65 e-con-full e-flex e-con e-child\" data-id=\"2986a65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-511c821 elementor-widget elementor-widget-spacer\" data-id=\"511c821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25d230b e-con-full e-flex e-con e-child\" data-id=\"25d230b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c13661 elementor-widget elementor-widget-text-editor\" data-id=\"7c13661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>8 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba1505c e-con-full e-flex e-con e-child\" data-id=\"ba1505c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33cbcfe elementor-widget elementor-widget-image\" data-id=\"33cbcfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/grow-your-email-list\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/how-to-build-an-email-list.png\" class=\"attachment-full size-full wp-image-24378\" alt=\"How to build an email list\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/how-to-build-an-email-list.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/how-to-build-an-email-list-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/how-to-build-an-email-list-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e1745 elementor-widget elementor-widget-text-editor\" data-id=\"a1e1745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 4\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0b483 elementor-widget elementor-widget-heading\" data-id=\"8f0b483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/grow-your-email-list\/\">How to build an email list and get more subscribers<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfedcd2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bfedcd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8eb6e97 e-con-full e-flex e-con e-child\" data-id=\"8eb6e97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce1f47f e-con-full e-flex e-con e-child\" data-id=\"ce1f47f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc4105 elementor-widget elementor-widget-text-editor\" data-id=\"6bc4105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sebastian Brissman\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25f9750 e-con-full e-flex e-con e-child\" data-id=\"25f9750\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60e6d25 elementor-widget elementor-widget-spacer\" data-id=\"60e6d25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e51b0d4 e-con-full e-flex e-con e-child\" data-id=\"e51b0d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b15ed26 elementor-widget elementor-widget-text-editor\" data-id=\"b15ed26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>17 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81cd61a e-con-full e-flex e-con e-child\" data-id=\"81cd61a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3cf65 elementor-widget elementor-widget-image\" data-id=\"1e3cf65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-marketing-design\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/great-design-email-newsletters.png\" class=\"attachment-full size-full wp-image-24404\" alt=\"How to create great email marketing design\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/great-design-email-newsletters.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/great-design-email-newsletters-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/great-design-email-newsletters-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66090df elementor-widget elementor-widget-text-editor\" data-id=\"66090df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 5\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce04456 elementor-widget elementor-widget-heading\" data-id=\"ce04456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-marketing-design\/\">How to create great email marketing design<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6580e99 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6580e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d09ad8f e-con-full e-flex e-con e-child\" data-id=\"d09ad8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2312512 e-con-full e-flex e-con e-child\" data-id=\"2312512\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5025642 elementor-widget elementor-widget-text-editor\" data-id=\"5025642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sebastian Brissman\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5d1d3 e-con-full e-flex e-con e-child\" data-id=\"fb5d1d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02588f5 elementor-widget elementor-widget-spacer\" data-id=\"02588f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dd9c1c e-con-full e-flex e-con e-child\" data-id=\"1dd9c1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0d628 elementor-widget elementor-widget-text-editor\" data-id=\"5a0d628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>20 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to create an effective Email marketing strategy Find out why it is important to create a strategy for your email marketing and how it affects the performance of your campaigns. Written by: Sebastian Brissman 26 April 2024 Reading time: 15 minutes Any email campaign you plan to launch should always start with a well-planned [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":20793,"parent":20817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20861","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=20861"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20861\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/20793"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=20861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}