{"id":20851,"date":"2024-04-25T06:47:39","date_gmt":"2024-04-25T06:47:39","guid":{"rendered":"https:\/\/getanewsletter.com\/?page_id=20851"},"modified":"2024-05-16T08:32:13","modified_gmt":"2024-05-16T08:32:13","slug":"introduction-to-email-marketing","status":"publish","type":"page","link":"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/introduction-to-email-marketing\/","title":{"rendered":"Guide part 1: Introduction to email marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20851\" class=\"elementor elementor-20851 elementor-20841\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a647cd7 e-flex e-con-boxed e-con e-parent\" data-id=\"a647cd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe51710 e-con-full e-flex e-con e-child\" data-id=\"fe51710\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebeb516 elementor-widget elementor-widget-heading\" data-id=\"ebeb516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introduction to<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647378e elementor-widget elementor-widget-heading\" data-id=\"647378e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a49b865 elementor-widget elementor-widget-text-editor\" data-id=\"a49b865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Find out what email marketing is, why it&#8217;s a marketing channel you should invest in, and how to get started.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f81a6e7 e-con-full e-flex e-con e-child\" data-id=\"f81a6e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c2854 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f8c2854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4141d28 elementor-widget elementor-widget-text-editor\" data-id=\"4141d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWritten by: Sebastian Brissman\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6b8d2 elementor-widget elementor-widget-spacer\" data-id=\"2c6b8d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11832af elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"11832af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf912 elementor-widget elementor-widget-text-editor\" data-id=\"abcf912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t25 April 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177ac95 elementor-widget elementor-widget-spacer\" data-id=\"177ac95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d9d2d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d4d9d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34c20c elementor-widget elementor-widget-text-editor\" data-id=\"a34c20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReading time: 22 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0353128 e-flex e-con-boxed e-con e-parent\" data-id=\"0353128\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5963090 e-con-full e-flex e-con e-child\" data-id=\"5963090\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12d66c9 elementor-widget elementor-widget-image\" data-id=\"12d66c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/introduction-to-email-marketing-1.png\" class=\"attachment-full size-full wp-image-24327\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/introduction-to-email-marketing-1.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/introduction-to-email-marketing-1-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/introduction-to-email-marketing-1-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbe2dca e-flex e-con-boxed e-con e-parent\" data-id=\"dbe2dca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd2dfb7 e-con-full e-flex e-con e-child\" data-id=\"fd2dfb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8563194 elementor-widget elementor-widget-text-editor\" data-id=\"8563194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As a business owner, do you lack a marketing channel that you can use to regularly reach out to your customers and start communicating with them to make more money? Or do you work for an established company that has large email lists that are not being fully utilized, leaving them out of your overall marketing strategy?<\/strong><\/p><p><strong>Welcome your new channel towards increased profitability &#8211; email marketing.<\/strong><\/p><p><span data-preserver-spaces=\"true\">Email marketing has great potential to play a crucial role for you and your business &#8211; when done right. With the help of this guide, you will gain a deeper understanding of the basics of how to create and launch a profitable email marketing strategy.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Email as a marketing channel generates on average a return of $36 for every $1 you spend. For this very reason, email is something you as a business owner should always include in your overall marketing strategy.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Whether you&#8217;re already working with email marketing today or you&#8217;ve<\/span><span data-preserver-spaces=\"true\">\u00a0just started<\/span><span data-preserver-spaces=\"true\">, you&#8217;ll find valuable tips and concrete examples to get you on the right track with your email marketing.<\/span><\/p><p><span data-preserver-spaces=\"true\">This part of the guide will explain <\/span><span data-preserver-spaces=\"true\">email marketing<\/span><span data-preserver-spaces=\"true\">, how it works, and how to get started.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c08a5 elementor-widget elementor-widget-table-of-contents\" data-id=\"53c08a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__53c08a5\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-578d944 e-flex e-con-boxed e-con e-parent\" data-id=\"578d944\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d468254 e-con-full e-flex e-con e-child\" data-id=\"d468254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35866b6 elementor-widget elementor-widget-text-editor\" data-id=\"35866b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 1<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6a937 elementor-widget elementor-widget-heading\" data-id=\"5b6a937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is email marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b37f33 e-flex e-con-boxed e-con e-parent\" data-id=\"0b37f33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c855141 e-con-full e-flex e-con e-child\" data-id=\"c855141\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf0221 elementor-widget elementor-widget-text-editor\" data-id=\"cdf0221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Today, email marketing is more than just mass mailings. Modern email marketing is based on segmentation, personalization, and consent to receive emails. This makes it one of the most effective ways to convert people into customers and is therefore an essential part of the overall marketing strategy of most companies in almost every industry.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">What&#8217;s more, it suits businesses of all sizes &#8211; from small to large enterprises.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e49d6 ignore elementor-widget elementor-widget-heading\" data-id=\"b4e49d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common types of email marketing campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65ceb7 elementor-widget elementor-widget-text-editor\" data-id=\"c65ceb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">There are quite a few different types of email campaigns you can create. The type of email campaign that suits you best depends entirely on where in your customer journey they will be used.<\/span><\/p><p><span data-preserver-spaces=\"true\">To give you the best chance of succeeding with your email campaigns, let&#8217;s take a look at common types of email marketing messages.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d814cf5 elementor-widget elementor-widget-heading\" data-id=\"d814cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email newsletters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d84d42 elementor-widget elementor-widget-spacer\" data-id=\"0d84d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8816f elementor-widget elementor-widget-image\" data-id=\"ff8816f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"642\" height=\"2432\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-nyhetsbrev.jpg\" class=\"attachment-full size-full wp-image-24329\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-nyhetsbrev.jpg 642w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-nyhetsbrev-79x300.jpg 79w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-nyhetsbrev-528x2000.jpg 528w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-nyhetsbrev-541x2048.jpg 541w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Email newsletter template at Get a Newsletter<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b56730 elementor-widget elementor-widget-spacer\" data-id=\"1b56730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a6a08 elementor-widget elementor-widget-text-editor\" data-id=\"a2a6a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">A newsletter or informal email is just what it sounds like when you share news related to your business. It can be about informing about new products or product updates, offers, company or industry news, tips, and different types of content that your subscribers find valuable.<\/span><\/p><p><span data-preserver-spaces=\"true\">Newsletters should be sent out at regular intervals and how often you should send newsletters depends entirely on what your goal is, your target audience, and the content of the newsletter. For some, every week or two is fine, for others every three weeks or once a month.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">The most important thing is that your mailings are appreciated by your recipients, so don&#8217;t send emails for the sake of it. If you do, you risk irritating your recipients and they will eventually unsubscribe from your newsletter because they no longer find the content interesting.<\/span><\/p><p><span data-preserver-spaces=\"true\">Read more about <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-marketing\/\">how to get started sending email newsletters with Get a Newsletter<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544081d elementor-widget elementor-widget-heading\" data-id=\"544081d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Welcome emails<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa3fff elementor-widget elementor-widget-spacer\" data-id=\"0fa3fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a8718 elementor-widget elementor-widget-image\" data-id=\"99a8718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"680\" height=\"1561\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-valkomstmail.jpg\" class=\"attachment-full size-full wp-image-24331\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-valkomstmail.jpg 680w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-valkomstmail-131x300.jpg 131w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-valkomstmail-669x1536.jpg 669w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/reallygoodemails.com\/emails\/two-chairs-your-mental-health-clinic\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5832d99 elementor-widget elementor-widget-spacer\" data-id=\"5832d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03631d8 elementor-widget elementor-widget-text-editor\" data-id=\"03631d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Welcome emails are sent to new customers or subscribers who have signed up to your mailing list and have the sole purpose of thanking the new subscriber for signing up.<\/span><\/p><p><span data-preserver-spaces=\"true\">A welcome email is the perfect opportunity to introduce your company and let the subscriber know what to expect from your future mailings and how often they will hear from you.<\/span><\/p><p><span data-preserver-spaces=\"true\">It is common for these emails to contain different types of offers such as inviting you to test your product, to book a consultation, or similar offers that a new customer feels are valuable. This way you lead them further in the customer journey and at the same time the new subscriber gets something of high value right away.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a5efe elementor-widget elementor-widget-heading\" data-id=\"a9a5efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promotional emails<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3cc38 elementor-widget elementor-widget-spacer\" data-id=\"6d3cc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25493bc elementor-widget elementor-widget-image\" data-id=\"25493bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2258\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail.jpg\" class=\"attachment-full size-full wp-image-24333\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail.jpg 680w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail-90x300.jpg 90w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail-602x2000.jpg 602w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail-463x1536.jpg 463w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-kampanjmail-617x2048.jpg 617w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/reallygoodemails.com\/emails\/save-15-on-thermapen-mk4\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af175a elementor-widget elementor-widget-spacer\" data-id=\"9af175a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba19c40 elementor-widget elementor-widget-text-editor\" data-id=\"ba19c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Promotional emails are probably what most people think of when they think of email marketing and are the type usually used for advertising campaigns. These emails are not very personalized and usually go out to larger email lists.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">These emails are used to promote and generate sales, offers, and<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">content such as webinars and e-books, product launches, events, and the like.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Promotional campaigns can consist of up to 8-10 emails sent out over a limited period of time. These emails have clear call-to-actions that prompt subscribers to do what you want them to do &#8211; for example, make a purchase, visit your website, or book a meeting.<\/span><\/p><p><span data-preserver-spaces=\"true\">A good example of when you should send promotional emails for a shorter period of time is around <a href=\"https:\/\/getanewsletter.com\/en\/blog\/black-friday-marketing-strategies\/\">Black Friday<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f43181 elementor-widget elementor-widget-heading\" data-id=\"2f43181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Re-engagement emails<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224a756 elementor-widget elementor-widget-spacer\" data-id=\"224a756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cb803 elementor-widget elementor-widget-image\" data-id=\"14cb803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"2560\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-engagemang-scaled-1.jpg\" class=\"attachment-full size-full wp-image-24335\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-engagemang-scaled-1.jpg 635w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-engagemang-scaled-1-496x2000.jpg 496w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-engagemang-scaled-1-381x1536.jpg 381w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/e-postmarknadsforing-exempel-engagemang-scaled-1-508x2048.jpg 508w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/reallygoodemails.com\/emails\/top-suggestions-for-papa\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8b901 elementor-widget elementor-widget-spacer\" data-id=\"3c8b901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da3061e elementor-widget elementor-widget-text-editor\" data-id=\"da3061e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Lastly, we have engagement emails that aim to reconnect with customers or subscribers who have not been active for a long time. These emails can remind them of your business and the value it brings them.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">It is common, especially in e-commerce, for these emails to contain generous offers, discounts, exclusive content, and so on to really give those inactive customers a chance to reconnect with your business.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">So how do you know who to send these emails to?\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">To find out who your inactive customers and subscribers are, you can look at open rates and click-through rates at the user level in your email marketing service and then sort them via a new mailing list.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c556485 e-flex e-con-boxed e-con e-parent\" data-id=\"c556485\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-974d4ec e-con-full e-flex e-con e-child\" data-id=\"974d4ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65814a6 elementor-widget elementor-widget-text-editor\" data-id=\"65814a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 2<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da58bf elementor-widget elementor-widget-heading\" data-id=\"0da58bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why should I use email marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7f9769 e-flex e-con-boxed e-con e-parent\" data-id=\"b7f9769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cda6711 e-con-full e-flex e-con e-child\" data-id=\"cda6711\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5149b45 ignore elementor-widget elementor-widget-heading\" data-id=\"5149b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You build relationships with potential customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc78684 elementor-widget elementor-widget-text-editor\" data-id=\"bc78684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Email marketing can, with\u00a0<\/span><span data-preserver-spaces=\"true\">very simple<\/span><span data-preserver-spaces=\"true\">\u00a0means, be made very personal and help to build a stronger bond between your brand and your customer. It is a channel where you\u00a0<\/span><span data-preserver-spaces=\"true\">have the opportunity to<\/span><span data-preserver-spaces=\"true\">\u00a0get very close to the customer and maintain continuous contact.<\/span><\/p><p><span data-preserver-spaces=\"true\">By personalizing parts of a mailing, you can make it more readable and interesting for the recipient, which is much more difficult to achieve with traditional marketing or social media advertising, for example.<\/span><\/p><p><span data-preserver-spaces=\"true\">If your goal is to increase sales, email marketing also creates a great opportunity to use email as a helping hand, guiding customers through every step of the customer journey, from warming up a new customer\u00a0<\/span><span data-preserver-spaces=\"true\">who is<\/span><span data-preserver-spaces=\"true\">\u00a0unfamiliar with your brand to reactivating acting old customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b9a23 ignore elementor-widget elementor-widget-heading\" data-id=\"f5b9a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You build brand awareness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70911a7 elementor-widget elementor-widget-text-editor\" data-id=\"70911a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">What&#8217;s beneficial about email is that it&#8217;s a direct line of communication between you and your subscribers. It&#8217;s also a place where people keep it tidy as they want to receive emails from their favorite brands with news, information, and offers.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Sending personalized and relevant content of high value to your subscribers&#8217; inboxes regularly will help your brand stay relevant in their minds as your brand will be associated with high quality.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Building brand awareness is not easy and not cheap in many situations. But because email marketing is both scalable and cost-effective, it&#8217;s a great channel for building brand awareness.\u00a0\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">So how can you do this in practice?<\/span><\/p><p><span data-preserver-spaces=\"true\">You should use an email marketing service that can help you design great-looking emails and the ability to personalize your content. A great design makes you stand out from the crowd and personalized content shows that you care about your subscribers.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">You need to keep<\/span><span data-preserver-spaces=\"true\">\u00a0your brand consistent in your communications by thinking about your tone of voice, your message, and how you showcase your branding such as logo, colors, and fonts in your email campaigns. If you don&#8217;t showcase your brand, how will recipients remember it?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d82973 ignore elementor-widget elementor-widget-heading\" data-id=\"1d82973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It generates leads &amp; sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c371435 elementor-widget elementor-widget-text-editor\" data-id=\"c371435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">By including your products and services, offers, and promotions in your email marketing, you can easily reach out to your subscribers to generate leads and sales.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Thanks to the fact that the majority of your subscribers have at some point shown interest in you and made an active choice to subscribe to your mailings, you will have an easier time reaching out and getting them engaged.<\/span><\/p><p><span data-preserver-spaces=\"true\">To increase your chances of conversion, you should personalize your mailings. For example, you can send personalized content and include discounts or offers around birthdays and holidays.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you are an e-retailer, it can be beneficial to send automatic emails after a couple of days to visitors who have added items to their cart but have not yet purchased. By using automatic emails triggered by visitors abandoning their shopping carts, they are reminded of what they have forgotten to complete.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef24f0 elementor-widget elementor-widget-text-editor\" data-id=\"5ef24f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Tips: <span style=\"font-weight: 400;\">Include a 10-15% discount code in your automated emails to cart abandonment visitors to further increase your chances of conversion.<\/span><\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2918256 elementor-widget elementor-widget-spacer\" data-id=\"2918256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c297636 ignore elementor-widget elementor-widget-heading\" data-id=\"c297636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It builds customer loyalty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36efb7b elementor-widget elementor-widget-text-editor\" data-id=\"36efb7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Many business owners ask themselves whether they should attract new customers or increase the loyalty of existing ones. Many studies show that it is more expensive to win a new customer than to encourage an existing customer to choose your brand over another.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">There are several benefits to building and strengthening the loyalty of your customers. They will continue to spend money with you, minimize churn, and<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">improve business performance and your customers will speak highly of you to those around them.<\/span><\/p><p><span data-preserver-spaces=\"true\">Three factors that contribute to loyalty are customer satisfaction, trust, and emotional attachment. It&#8217;s important that you keep these factors in mind when designing a strategy for your email marketing.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">A\u00a0<\/span><span data-preserver-spaces=\"true\">few examples you can do to strengthen your customer loyalty:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Personalize your emails<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Share valuable content and company updates<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Collect and act on feedback from your customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Launch a loyalty program to reward customers and encourage repeat purchases<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Congratulate customers on special occasions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Regularly improve and test different types of emails<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c857d0 e-flex e-con-boxed e-con e-parent\" data-id=\"2c857d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0e80597 e-con-full e-flex e-con e-child\" data-id=\"0e80597\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ded7c1f elementor-widget elementor-widget-text-editor\" data-id=\"ded7c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 3<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f87b0b elementor-widget elementor-widget-heading\" data-id=\"8f87b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the benefits of email marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f53bc05 e-flex e-con-boxed e-con e-parent\" data-id=\"f53bc05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eacae09 e-con-full e-flex e-con e-child\" data-id=\"eacae09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf31c6 ignore elementor-widget elementor-widget-heading\" data-id=\"2cf31c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It is a cost-effective marketing channel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e62ee elementor-widget elementor-widget-text-editor\" data-id=\"b6e62ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Email marketing allows you to reach many people quickly and at a significantly lower cost compared to many other types of marketing.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">It doesn&#8217;t take much to get started with a simple email campaign. All you need is an <a href=\"https:\/\/getanewsletter.com\/en\/templates\/email-newsletters\/\">email marketing template<\/a>, some copy, and a few images. The advantage of email marketing is that it can be done by the same person as long as they can write decent copy and manage an email marketing service.<\/span><\/p><p><span data-preserver-spaces=\"true\">Whatever the size of your business or your budget, email marketing is a stable and long-term marketing channel that all\u00a0<\/span><span data-preserver-spaces=\"true\">businesses<\/span><span data-preserver-spaces=\"true\">\u00a0should work with.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b9503 ignore elementor-widget elementor-widget-heading\" data-id=\"81b9503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You reach an audience that is already engaged<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f122478 elementor-widget elementor-widget-text-editor\" data-id=\"f122478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">In most cases, your subscribers want to receive emails from you because they have\u00a0<\/span><span data-preserver-spaces=\"true\">made an active choice<\/span><span data-preserver-spaces=\"true\">\u00a0to subscribe to your email list, which is unique to email marketing as a marketing channel.<\/span><\/p><p><span data-preserver-spaces=\"true\">This means that you can target content to subscribers who have previously shown interest in your products or services, which will result in higher conversion rates and therefore a more effective and profitable email campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d598e elementor-widget elementor-widget-text-editor\" data-id=\"03d598e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span data-preserver-spaces=\"true\"><strong>Tip:<\/strong> Divide your email lists into different segments so that you can tailor the content to be more relevant to each individual segment. For example, to paying customers, create content and an offer to show that you value their loyalty, and to potential customers, create content to guide them through the customer journey to becoming a paying customer.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08684a elementor-widget elementor-widget-spacer\" data-id=\"a08684a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4db83 ignore elementor-widget elementor-widget-heading\" data-id=\"bb4db83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">High ROI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bc46f elementor-widget elementor-widget-text-editor\" data-id=\"66bc46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Another reason why you should use email marketing is because it provides a high return on your investment. On average, email marketing has an <a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\" target=\"_blank\" rel=\"noopener\">ROI of 3600%<\/a>. That is, for every dollar you spend on email marketing, you get $36 back.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Hence, as we have mentioned above, email marketing is a cost-effective marketing channel suitable for all businesses, regardless of size.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5ad04 ignore elementor-widget elementor-widget-heading\" data-id=\"fa5ad04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It generates traffic to your website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0caa0b2 elementor-widget elementor-widget-text-editor\" data-id=\"0caa0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Email marketing allows you to drive your subscribers to your website by creating emails that contain links to your content and new offers.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">This assumes that your emails are written well enough and that you include clear call-to-actions to get your readers engaged enough to visit your website and see what you have to offer.<\/span><\/p><p><span data-preserver-spaces=\"true\">Of course, the size of your email list plays a big role in how much traffic you can drive through email marketing and how good an effect it can have on you. However, that doesn&#8217;t mean it should be ignored. You can still provide great value to your subscribers and show that you care about them while building up your mailing list even bigger via forms, your website, landing pages, and the like.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060af7e ignore elementor-widget elementor-widget-heading\" data-id=\"060af7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It is measurable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b854876 elementor-widget elementor-widget-text-editor\" data-id=\"b854876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Measuring the success of your email marketing is relatively easy thanks to the statistics and analytics tools that most email marketing services offer their clients. Through these tools, you get information on open and click-through rates, bounces, link clicks in the email, unsubscribes, and much more.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you want to go a step further, you can use dedicated analytics tools such as <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> to track how your activities lead to increased sales, visits to your website, and so on.<\/span><\/p><p><span data-preserver-spaces=\"true\">By gathering information about your email campaigns, you can quickly and easily gain insights into what&#8217;s working well, and what&#8217;s not, and make better decisions and get better results from your email marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e13fa1 e-flex e-con-boxed e-con e-parent\" data-id=\"9e13fa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1551c8 e-con-full e-flex e-con e-child\" data-id=\"f1551c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f504f93 elementor-widget elementor-widget-text-editor\" data-id=\"f504f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 4<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e314f1c elementor-widget elementor-widget-heading\" data-id=\"e314f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips for better email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce1ff56 e-flex e-con-boxed e-con e-parent\" data-id=\"ce1ff56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a5220b e-con-full e-flex e-con e-child\" data-id=\"0a5220b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7575b0 ignore elementor-widget elementor-widget-heading\" data-id=\"b7575b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segment your email lists<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-562c0ae elementor-widget elementor-widget-text-editor\" data-id=\"562c0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Segmentation in email marketing is very effective and benefits both your business and your subscribers. By segmenting your email lists, you can tailor your content to your different audiences of subscribers depending on their preferences, interests, demographics, and past behavior.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">This way, you can send more relevant and personalized mailings, increasing the chances of higher engagement and conversions, such as sales or e-book downloads.<\/span><\/p><p><span data-preserver-spaces=\"true\">You choose how detailed you want to be with your segmentation and in many cases, a simple breakdown will go a long way. For example, a simple segment can be based on demographics and location<\/span><span data-preserver-spaces=\"true\">, and if<\/span><span data-preserver-spaces=\"true\">\u00a0you want to take it a step further, you can base segments on, for example, buying behaviors, different types of engagement, or the like, so that you can give each recipient an experience with the highest possible relevance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b09331 ignore elementor-widget elementor-widget-heading\" data-id=\"6b09331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gl\u00f6m inte bort personalisering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-552398d elementor-widget elementor-widget-text-editor\" data-id=\"552398d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Sending <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-personalization\/\">personalized emails<\/a> can significantly improve the performance of your email campaigns and it&#8217;s not that difficult to get started. All you need is an email marketing service that does the work for you.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Personalization allows you to tailor content to the specific needs, preferences, and behaviors of your recipients. When you send personalized emails, you show that you understand and value your customers. This increases engagement with your mailings and your brand.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">The most common form of personalization is addressing recipients by name, but your mailings can be made much more personalized than that.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">For example, you can send dynamic content to recommend products or services based on recipients&#8217; interests and buying behaviors. This is very common in e-commerce to encourage upselling or cross-selling. Which further increases the chances of increased revenue.<\/span><\/p><p><span data-preserver-spaces=\"true\">Think about what kind of personalization you want to use based on the information you collect from your customers and then find an email marketing service that supports your needs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e91b1 ignore elementor-widget elementor-widget-heading\" data-id=\"b0e91b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize your subject line and preheader<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-706fc32 elementor-widget elementor-widget-text-editor\" data-id=\"706fc32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Your subject lines and preheaders are just as important as the content of your emails. Why are they important?\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">The subject line and preheader are the first things your recipients see in their inboxes. It&#8217;s therefore important that you spend time optimizing them so that they grab the recipients&#8217; attention and create enough interest and curiosity for them to open your emails.\u00a0\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">The subject line should be relatively short and descriptive of what the content is about. It does not need to be too detailed, but enough to encourage recipients to open the email.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">The preheader is also important not to forget as you lose space for a continued description of the subject line, and some email providers automatically create a preheader from the first lines of your email.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Your preheader has space to be longer than your subject line and should go hand in hand with each other. You don&#8217;t want to send two different messages in the subject line and the preheader, they should work together.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Some examples of content for subject lines and preheaders could include numbers, dates, events, and offers where you tell the recipients what they can get from opening your email but not how. You communicate this information in the email itself.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">This way, you create an idea of what recipients can expect and at the same time encourage them to open your email to get more information.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd7879 ignore elementor-widget elementor-widget-heading\" data-id=\"0cd7879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use clear call-to-actions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0006bcf elementor-widget elementor-widget-text-editor\" data-id=\"0006bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">You need to be<\/span><span data-preserver-spaces=\"true\">\u00a0clear about what you want your subscribers to do after reading your mailing. If you&#8217;re not clear, there&#8217;s a good chance they&#8217;ll focus on the wrong thing or maybe do nothing at all.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">So how can you avoid this? Through clear call-to-action (CTA).<\/span><\/p><p><span data-preserver-spaces=\"true\">A clear call-to-action means that you design a button that is easy to find, blends in with your design, and should be enticing so that readers feel compelled to click on the button.<\/span><\/p><p><span data-preserver-spaces=\"true\">A\u00a0<\/span><span data-preserver-spaces=\"true\">few tips to take with you when designing your call-to-actions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Use a maximum of 4-5 words in buttons.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Focus the textual content of your call-to-actions on the value visitors get from performing your desired action.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Guide visitors by telling them what to do and how it is relevant to the action itself. For example, \u201cBuy [product] now\u201d or \u201cGet 20% off your purchase\u201d.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Avoid writing \u201cClick here\u201d or \u201cRead more\u201d in call-to-actions as it does not describe the value of your offer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Make sure<\/span><span data-preserver-spaces=\"true\">\u00a0there is a contrast between your call-to-action and other content to make it stand out from the rest of the mailing and grab attention more easily.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Make buttons big enough to make your call-to-actions stand out more.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Give your call-to-actions enough design space from other content to make it stand out more and not become one in the crowd.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da7512 elementor-widget elementor-widget-spacer\" data-id=\"9da7512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a1a83 ignore elementor-widget elementor-widget-heading\" data-id=\"83a1a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avoid no-reply as sender address<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14ceb5 elementor-widget elementor-widget-text-editor\" data-id=\"b14ceb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Using a &#8216;no-reply&#8217; sender address in your email marketing\u00a0<\/span><span data-preserver-spaces=\"true\">comes with<\/span><span data-preserver-spaces=\"true\">\u00a0several drawbacks that can negatively affect your communication and relationship with your recipients.<\/span><\/p><p><span data-preserver-spaces=\"true\">Sending emails from a no-reply address gives the impression that you are not interested in engaging with your recipients or receiving their feedback, and it can also be perceived as being sent by a bot. This creates a barrier between you and your recipients,\u00a0<\/span><span data-preserver-spaces=\"true\">which ultimately makes<\/span><span data-preserver-spaces=\"true\">\u00a0your emails impersonal and distant.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Instead of using a no-reply address, you should always use a business or personal email address that your recipients can reach you through. This will give a more professional and personalized experience to your recipients and help you improve your customer relations with them.<\/span><\/p><p><span data-preserver-spaces=\"true\">Ask yourself, which of these two sender addresses do you trust the most?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sebastian@getanewsletter.com<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">no-reply@getanewsletter.com<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af911f3 elementor-widget elementor-widget-spacer\" data-id=\"af911f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d888f elementor-widget elementor-widget-text-editor\" data-id=\"63d888f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Highlight: <span style=\"font-weight: 400;\">If you are only sending transactional emails, you can use a \u201cno-reply\u201d address as it cannot receive any incoming emails.<\/span><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef7a90 elementor-widget elementor-widget-spacer\" data-id=\"4ef7a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbaf37a ignore elementor-widget elementor-widget-heading\" data-id=\"fbaf37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make your emails mobile-friendly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb6745 elementor-widget elementor-widget-text-editor\" data-id=\"9bb6745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Your subscribers probably have a lot of different devices they use to read their emails and this is something you need to take into account when designing your newsletters and other mailings.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Therefore, you need to make sure that each email is mobile-friendly and responsive so that it looks good on all devices.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11e3b4 elementor-widget elementor-widget-text-editor\" data-id=\"c11e3b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Tip: <span style=\"font-weight: 400;\">Don&#8217;t forget to preview your emails on different devices before sending them out to make sure they look good everywhere.<\/span><\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d825830 elementor-widget elementor-widget-spacer\" data-id=\"d825830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dd165 ignore elementor-widget elementor-widget-heading\" data-id=\"34dd165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make it easy for subscribers to unsubscribe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-085c49c elementor-widget elementor-widget-text-editor\" data-id=\"085c49c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">You are doing yourself a big favor by making it easy for subscribers to unsubscribe from your mailing list at any time, and that you also tell them when they sign up. It creates trust and security and more people will dare to subscribe.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">In addition, GDPR requires that it should be easy to unsubscribe from mailings.<\/span><\/p><p><span data-preserver-spaces=\"true\">Avoid gray areas such as using small text sizes or hiding the buttons with the same color between the text and background when designing your unsubscribe buttons. This will ultimately backfire on you as these people\u00a0<\/span><span data-preserver-spaces=\"true\">will<\/span><span data-preserver-spaces=\"true\">\u00a0get annoyed and mark your emails as spam instead.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Also,\u00a0<\/span><span data-preserver-spaces=\"true\">you shouldn&#8217;t<\/span><span data-preserver-spaces=\"true\">\u00a0have to log in or fill out a form to unsubscribe. Again, this\u00a0<\/span><span data-preserver-spaces=\"true\">creates annoyance for<\/span><span data-preserver-spaces=\"true\">\u00a0these people and you want to avoid that at all costs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669874b elementor-widget elementor-widget-text-editor\" data-id=\"669874b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Highlight: <\/strong>With Get a Newsletter, an unsubscribe link is automatically included when you create your emails and must always be included for you to send them out.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c835aa elementor-widget elementor-widget-spacer\" data-id=\"3c835aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c4090 ignore elementor-widget elementor-widget-heading\" data-id=\"d9c4090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welcome emails are more important than you think<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8b771 elementor-widget elementor-widget-text-editor\" data-id=\"6f8b771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Your welcome emails are probably one of the most important mailings you will send. You won&#8217;t have a better opportunity to communicate with your new potential customers than when they have subscribed to your mailing list.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">A welcome email is the perfect opportunity to welcome your new subscribers and introduce yourself, including what they can expect from your future mailings.<\/span><\/p><p><span data-preserver-spaces=\"true\">You can also link to content such as guides or downloads to provide value to your new subscribers directly. Or why not give a welcome gift\u00a0<\/span><span data-preserver-spaces=\"true\">in the form of<\/span><span data-preserver-spaces=\"true\">\u00a0a discount code on their next purchase with you?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81969c6 ignore elementor-widget elementor-widget-heading\" data-id=\"81969c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do not buy email lists<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23faf59 elementor-widget elementor-widget-text-editor\" data-id=\"23faf59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Building an email list can take time, especially if you are doing it from scratch. It may sound tempting to buy an email list with several thousand contacts and it will be an easy way to get new customers. In reality, it&#8217;s not a good idea at all.<\/span><\/p><p><span data-preserver-spaces=\"true\">First of all, it is illegal under the GDPR to send unsolicited emails and store data about people in your email marketing service without consent.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Secondly, recipients will be more likely to mark unsolicited emails from you as spam, which damages your reputation as an email sender and could eventually lead to you ending up on an email-blocking list. In addition, no email marketing service will want to work with you because your purchased lists will also damage the deliverability of their other customers.<\/span><\/p><p><span data-preserver-spaces=\"true\">Thirdly, and most obviously. If you send emails to recipients who have not made an active choice and subscribed to your email list themselves, your mailing and its content will never be relevant to them. That is, they will never buy what you are trying to sell them.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">There are no shortcuts to a high-quality email list so don&#8217;t buy lists. Focus on building your email list organically, even if it&#8217;s slow. You will thank yourself in the end.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a25c45 ignore elementor-widget elementor-widget-heading\" data-id=\"8a25c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clean your mailing list regularly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-099f094 elementor-widget elementor-widget-text-editor\" data-id=\"099f094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Not all uninterested subscribers will always unsubscribe themselves from your mailing list. Some may stay there for a long time and ignore your mailings, which degrades your reputation, you get a higher bounce rate and\u00a0<\/span><span data-preserver-spaces=\"true\">you<\/span><span data-preserver-spaces=\"true\">\u00a0risk your mailings ending up in spam more often.<\/span><\/p><p><span data-preserver-spaces=\"true\">By regularly clearing your mailing list, you will improve your deliverability as receiving servers look favorably on your mailings consistently reaching active and engaged recipients.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">It may seem counterproductive to remove subscribers from your email list, but in the end, it will help you get better open rates and better results in your email campaigns.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">If you don&#8217;t want to remove subscribers from your email list, you can segment the list with active and inactive subscribers. This way you can create different mailings and send more relevant content to the\u00a0<\/span><span data-preserver-spaces=\"true\">different<\/span><span data-preserver-spaces=\"true\">\u00a0segments. For example, you can try to bring your inactive subscribers back to life by creating content tailored just for them or an offer they can&#8217;t resist.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abac00b e-flex e-con-boxed e-con e-parent\" data-id=\"abac00b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f4eb45 e-con-full e-flex e-con e-child\" data-id=\"7f4eb45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b918c4d elementor-widget elementor-widget-text-editor\" data-id=\"b918c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 5<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e8a37 elementor-widget elementor-widget-heading\" data-id=\"78e8a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to get started with email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb8a5e e-flex e-con-boxed e-con e-parent\" data-id=\"9cb8a5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fdcd84e e-con-full e-flex e-con e-child\" data-id=\"fdcd84e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fd176 elementor-widget elementor-widget-text-editor\" data-id=\"d5fd176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">By now you&#8217;ve got lots of information about email marketing and why you should use it, but how do you get started?<\/span><\/p><p><span data-preserver-spaces=\"true\">Follow along and we&#8217;ll walk you through what you need to do!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2204c elementor-widget elementor-widget-heading\" data-id=\"4f2204c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choose an email marketing service<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f7ed1 elementor-widget elementor-widget-text-editor\" data-id=\"17f7ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The first thing you need to do is choose an email marketing service, such as <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-marketing\/\">Get a Newsletter<\/a>. It&#8217;s a tool that helps you create, send, and manage\u00a0<\/span><span data-preserver-spaces=\"true\">your<\/span><span data-preserver-spaces=\"true\">\u00a0email campaigns.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">There are a few\u00a0<\/span><span data-preserver-spaces=\"true\">different<\/span><span data-preserver-spaces=\"true\">\u00a0names for these tools other than email marketing service but the principle is the same.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example, they can go by names such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Email marketing program<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\">Email marketing tool<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\">Email marketing service<\/span><\/span><span data-preserver-spaces=\"true\"><span data-preserver-spaces=\"true\"><br \/><\/span><\/span><\/li><\/ul><p><br \/>Now you<span data-preserver-spaces=\"true\">\u00a0might be wondering why you can&#8217;t just use a regular email program for your email marketing?<\/span><\/p><p><span data-preserver-spaces=\"true\">Yes, it is technically possible to use your regular email program but there are major drawbacks to it. These include the design of your mailings, limited bandwidth, and most importantly, deliverability.<\/span><\/p><p><span data-preserver-spaces=\"true\">Regular email programs are\u00a0<\/span><span data-preserver-spaces=\"true\">simply<\/span><span data-preserver-spaces=\"true\">\u00a0not built to send large volumes of emails and you will have recurring problems with your emails being flagged as spam very easily<\/span><span data-preserver-spaces=\"true\">, and you<\/span><span data-preserver-spaces=\"true\">\u00a0will eventually risk having your email address suspended.<\/span><\/p><p><span data-preserver-spaces=\"true\">An email marketing tool, on the other hand, is designed to ensure high deliverability. That is,\u00a0<\/span><span data-preserver-spaces=\"true\">that your<\/span><span data-preserver-spaces=\"true\">\u00a0mailings, regardless of volume, end up in your subscribers&#8217; inboxes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c43a66 elementor-widget elementor-widget-heading\" data-id=\"6c43a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What should I consider when choosing a service?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076dbef elementor-widget elementor-widget-text-editor\" data-id=\"076dbef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Today, there are lots of good and stable email marketing services available and it may be\u00a0<\/span><span data-preserver-spaces=\"true\">difficult<\/span><span data-preserver-spaces=\"true\">\u00a0to know which one is best for you.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">It&#8217;s not that difficult. You need to know what your current situation is with your email marketing and what your requirements are for the service.<\/span><\/p><p><span data-preserver-spaces=\"true\">A\u00a0<\/span><span data-preserver-spaces=\"true\">few examples to keep in mind:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\"><strong>Price &#8211;<\/strong> What is your budget? If you have a smaller budget, it might be worth exploring cheaper options or if any service offers a free plan\u00a0<\/span><span data-preserver-spaces=\"true\">to start with<\/span><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\"><strong>Number of emails &#8211;<\/strong> How many emails do you plan to send monthly and how often? Most services base their prices on the number of emails\/month so you need to find roughly how many mailings you plan to do per month.\u00a0<\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\"><strong>Number of contacts &#8211;<\/strong> If you already have an email list today and are switching services, how many contacts do you have?<\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\"><strong>GDPR &#8211;<\/strong> Will you be handling sensitive data from your subscribers? If so, make sure the service you are exploring is GDPR compliant so you can be sure that the data you collect from your recipients is in safe hands.<\/span><\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Design &#8211;<\/strong> What is your skill level when designing your emails? If you are a beginner, you should explore services that have a drag &amp; drop editor and ready-made templates to work from.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>What type of emails you&#8217;ll be sending &#8211;<\/strong> Are you sending newsletters? Promote your products? Send transactional emails? Emails with dynamic content? automated emails? Review your needs and explore whether the service you are interested in can meet them.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Target audiences &amp; segmentation &#8211;<\/strong> Do you need to send emails to different target audiences? Review the segmentation possibilities offered by the service you are interested in and see if it fits your needs.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-011a30d elementor-widget elementor-widget-spacer\" data-id=\"011a30d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8786db0 elementor-widget elementor-widget-heading\" data-id=\"8786db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get a Newsletter as your choice for email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e93561 elementor-widget elementor-widget-text-editor\" data-id=\"8e93561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Get a Newsletter is a perfect choice if you are looking for a service for your email marketing and want to easily create newsletters to reach out to your customers and grow your business.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">With Get a Newsletter you get access t<\/span><span data-preserver-spaces=\"true\">o:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\"><strong>Rapid support:<\/strong> Get personalized and fast <a href=\"https:\/\/getanewsletter.com\/en\/contact\/\">support<\/a> from email marketing experts.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>GDPR-compliant tool:<\/strong> With Get a Newsletter, your personal data is in safe hands and stored on our own servers in Stockholm, Sweden.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>A drag &amp; drop editor:<\/strong> A user-friendly <a href=\"https:\/\/getanewsletter.com\/en\/features\/newsletter-editor\/\">drag &amp; drop builder<\/a> helps you easily design your newsletters and customize your templates without any technical knowledge.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Email newsletter templates:<\/strong> Ready-made <a href=\"https:\/\/getanewsletter.com\/en\/templates\/email-newsletters\/\">email newsletter templates<\/a> save you valuable time and inspire you.\u00a0<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>High deliverability:<\/strong> With Get a Newsletter, you can be sure your emails will reach your subscribers&#8217; inboxes, regardless of volume.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Segmentation &amp; personalization:<\/strong> Split your email list into\u00a0<\/span><span data-preserver-spaces=\"true\">different<\/span><span data-preserver-spaces=\"true\">\u00a0segments based on specific criteria and send customized content to the right audience.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Knowledge:<\/strong> At Get a Newsletter, you&#8217;ll find <a href=\"https:\/\/getanewsletter.com\/en\/blog\/\">articles<\/a>, <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/\">guides, and eBooks<\/a> that can help you become an expert in sending newsletters that deliver results in no time.\u00a0<br \/><br \/><\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">If you&#8217;re curious to explore what Get a Newsletter\u00a0<\/span><span data-preserver-spaces=\"true\">has to offer<\/span><span data-preserver-spaces=\"true\">, you can <a href=\"https:\/\/app.getanewsletter.com\/signup\/\">create a free account<\/a> that gives you all the necessary features to create and send newsletters up to 500 emails to 100 unique contacts per month.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">At Get a Newsletter you will also find:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\"><strong>Landing pages &#8211;<\/strong> Attract more customers with high-converting <a href=\"https:\/\/getanewsletter.com\/en\/features\/landing-pages\/\">landing pages<\/a> that you can customize and optimize to reach your marketing goals.<\/span><\/li><li><span data-preserver-spaces=\"true\"><strong>Surveys &#8211;<\/strong> Collect feedback from your customers with <a href=\"https:\/\/getanewsletter.com\/en\/features\/surveys\/\">surveys<\/a> to help you make better and more profitable decisions for your business in the future.<\/span><\/li><li><span data-preserver-spaces=\"true\">Signup forms &#8211; In minutes, you can get started creating <a href=\"https:\/\/getanewsletter.com\/en\/features\/signup-forms\/\">signup forms<\/a> and start collecting more subscribers for your email list.<\/span><\/li><li><span style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\"><strong>Pop-up forms &#8211;<\/strong> Capture visitors&#8217; interest with <a href=\"https:\/\/getanewsletter.com\/en\/features\/popup-forms\/\">pop-up forms<\/a> to more effectively grow your email list and boost the growth of your business.\u00a0<\/span> <\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/><span data-preserver-spaces=\"true\">You can choose from three plans depending on your circumstances and level of ambition &#8211; the Free Plan, the Start Plan, and the Standard Plan. <\/span><span data-preserver-spaces=\"true\">Find out more about our <a href=\"https:\/\/getanewsletter.com\/en\/pricing\/\">pricing plans<\/a>.<\/span><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83d256 ignore elementor-widget elementor-widget-heading\" data-id=\"b83d256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting started with email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fadc0 elementor-widget elementor-widget-text-editor\" data-id=\"33fadc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">We glad you&#8217;ve read to this point and hopefully, the information above has given you a better idea of what email marketing is and how important it is to you as a business owner.<\/span><\/p><p><span data-preserver-spaces=\"true\">You can choose to continue reading the next part on how to create an email strategy and what&#8217;s important to consider when designing it or get started right away with <a href=\"https:\/\/app.getanewsletter.com\/signup\/\">Get a Newsletter&#8217;s free plan<\/a> to see if the service is right for you and your business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f119e2 e-flex e-con-boxed e-con e-child\" data-id=\"9f119e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-086e2d4 e-con-full e-flex e-con e-child\" data-id=\"086e2d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6f11b elementor-widget elementor-widget-heading\" data-id=\"4e6f11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-855e578 elementor-widget elementor-widget-text-editor\" data-id=\"855e578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Start creating &amp; sending email newsletters for free with Get a Newsletter <\/span><span data-preserver-spaces=\"true\">to easily reach your subscribers and customers<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e24eb2 elementor-tablet-align-center elementor-mobile-align-justify elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5e24eb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/app.getanewsletter.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-408ccd3 e-con-full e-flex e-con e-child\" data-id=\"408ccd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-145d321 elementor-widget elementor-widget-image\" data-id=\"145d321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"782\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png\" class=\"attachment-large size-large wp-image-22582\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business.png 960w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-300x244.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/05\/powerful-features-to-grow-your-business-768x626.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cf678 elementor-widget elementor-widget-spacer\" data-id=\"93cf678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e23af9e e-flex e-con-boxed e-con e-parent\" data-id=\"e23af9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acc6b3e ignore elementor-widget elementor-widget-heading\" data-id=\"acc6b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep reading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e95d0c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e95d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd5330f e-con-full e-flex e-con e-child\" data-id=\"fd5330f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c606382 e-con-full e-flex e-con e-child\" data-id=\"c606382\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-530522d elementor-widget elementor-widget-image\" data-id=\"530522d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-marketing-strategy\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/email-marketing-strategy.png\" class=\"attachment-full size-full wp-image-24360\" alt=\"How to create an effective email marketing strategy\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/email-marketing-strategy.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/email-marketing-strategy-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/email-marketing-strategy-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9729f elementor-widget elementor-widget-text-editor\" data-id=\"6d9729f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 2\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43ba3b elementor-widget elementor-widget-heading\" data-id=\"e43ba3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-marketing-strategy\/\">How to create an email marketing strategy<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9de9e4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a9de9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0053249 e-con-full e-flex e-con e-child\" data-id=\"0053249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed06228 e-con-full e-flex e-con e-child\" data-id=\"ed06228\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-656e671 elementor-widget elementor-widget-text-editor\" data-id=\"656e671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sebastian Brissman\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27e8fb5 e-con-full e-flex e-con e-child\" data-id=\"27e8fb5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73944e6 elementor-widget elementor-widget-spacer\" data-id=\"73944e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a2e98b e-con-full e-flex e-con e-child\" data-id=\"0a2e98b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf48cd8 elementor-widget elementor-widget-text-editor\" data-id=\"bf48cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>15 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3fe35 e-con-full e-flex e-con e-child\" data-id=\"7d3fe35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99bc6c9 elementor-widget elementor-widget-image\" data-id=\"99bc6c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/avoid-emails-going-to-spam\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/avoid-emails-ending-up-in-spam.png\" class=\"attachment-full size-full wp-image-24365\" alt=\"Avoid emails ending up in spam\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/avoid-emails-ending-up-in-spam.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/avoid-emails-ending-up-in-spam-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/avoid-emails-ending-up-in-spam-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e77c8e0 elementor-widget elementor-widget-text-editor\" data-id=\"e77c8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 3\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d973674 elementor-widget elementor-widget-heading\" data-id=\"d973674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/avoid-emails-going-to-spam\/\">How to avoid emails ending up in spam<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c405cdf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c405cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fa410c e-con-full e-flex e-con e-child\" data-id=\"7fa410c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a76cf23 e-con-full e-flex e-con e-child\" data-id=\"a76cf23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b2e5f elementor-widget elementor-widget-text-editor\" data-id=\"b9b2e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Emma Sj\u00f6berg\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d5b007 e-con-full e-flex e-con e-child\" data-id=\"8d5b007\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abbf533 elementor-widget elementor-widget-spacer\" data-id=\"abbf533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4cee1a e-con-full e-flex e-con e-child\" data-id=\"f4cee1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8284cbb elementor-widget elementor-widget-text-editor\" data-id=\"8284cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>8 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1edd5 e-con-full e-flex e-con e-child\" data-id=\"1e1edd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0253334 elementor-widget elementor-widget-image\" data-id=\"0253334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/grow-your-email-list\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/how-to-build-an-email-list.png\" class=\"attachment-full size-full wp-image-24378\" alt=\"How to build an email list\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/how-to-build-an-email-list.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/how-to-build-an-email-list-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/04\/how-to-build-an-email-list-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05fe6a3 elementor-widget elementor-widget-text-editor\" data-id=\"05fe6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 4\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3803867 elementor-widget elementor-widget-heading\" data-id=\"3803867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/grow-your-email-list\/\">How to build an email list and get more subscribers<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f006fb9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f006fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-251de5d e-con-full e-flex e-con e-child\" data-id=\"251de5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-deea0c1 e-con-full e-flex e-con e-child\" data-id=\"deea0c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-674e913 elementor-widget elementor-widget-text-editor\" data-id=\"674e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sebastian Brissman\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09d3576 e-con-full e-flex e-con e-child\" data-id=\"09d3576\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeba0d0 elementor-widget elementor-widget-spacer\" data-id=\"eeba0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bbdb93 e-con-full e-flex e-con e-child\" data-id=\"7bbdb93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8c0c7 elementor-widget elementor-widget-text-editor\" data-id=\"ab8c0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>17 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction to Email marketing Find out what email marketing is, why it&#8217;s a marketing channel you should invest in, and how to get started. Written by: Sebastian Brissman 25 April 2024 Reading time: 22 minutes As a business owner, do you lack a marketing channel that you can use to regularly reach out to your [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_genesis_hide_title":true,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20851","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=20851"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20851\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20817"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=20851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}