What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
open rates
How to Create Email Marketing Campaigns
Email marketing campaigns that get results usually involve convincing subscribers to do something you want over a series or sequence of messages. You can’t always go straight for the sale. Sometimes you have to build up a relationship of trust and familiarity. Sometimes you have to give to get.
Newsletter open rate statistics for 18 industries – what is a good open rate for your industry and how to improve it?
Day with the highest open rate (best day to send newsletters): If you’re using email marketing for your business, you are probably looking for ways to measure your results. The main KPIs (Key Performance Indicators) for email marketing are open rates and click-through rates. Of course – you want your subscribers to open and read your […]